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Ceiling Rose

Maybe

Returns run at only 1.0% of orders. But demand is soft, at -20.3% this quarter, so Ceiling Rose is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 2,225 DIY & Tools niches · +8 vs the category median of 49
Market size
£148K/yr291K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
39%top-5 click share · 26 brands · 85 sellers

Flapen Score

Ceiling Rose against its category

The dotted line is the DIY & Tools average. Past it, Ceiling Rose is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ceiling Rose market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ceiling Rose 291K times last year and spent an estimated £148K. The top 5 brands take 55% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
3.1%
Market size, estimated
£148Ka year
Peak month
November1.5× the quietest month
Top search term
ceiling rose186K searches a year

02 · Price

A sale here is worth £16.58.

Listings sell for £16.58 on average, from £1.83 to £48.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £16.58 that is £2K to £4K a year per listing.

Average price
£16.58inside the $15 to $100 sweet spot
Price range
£1.83–£48.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #614 within Building Supplies. It carries 183 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
61%
Out of stock, average day
1.7%
Average rank
#614in Building Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
183per listing
Listings tracked
41

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Ceiling Rose products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

85

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

39%

Top 20: 77%

Open market

39%

  • INCREWAY20%
  • PATIKIL13%
  • Status10%
  • FAST DECOR7%
  • Knightsbridge6%
  • WOLDECOR6%

Demand

Ceiling Rose search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Ceiling Rose search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ceiling rose186K/yr
  • ceiling rose polystyrene25K/yr
  • ceiling medallion14K/yr
  • plaster ceiling rose13K/yr
  • polystyrene ceiling rose8K/yr
  • large ceiling rose10K/yr
  • ceiling rose cover5K/yr
  • victorian ceiling rose5K/yr
  • ceiling roses5K/yr
  • small ceiling rose5K/yr

Reviews and returns

What reviews say buyers love and hate about Ceiling Rose

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.22

Received the product very poor quality much of the housing on all the items is either cracked or chipped

Not good quality

Very poor quality arrived chipped and broken

Material Quality10%−0.06

Cheap plastic

Looks like plaster

Its plastic tho

Instructions/User Manual/Troubleshooting9%−0.03

No instructions

didn't come with any sort of instructions at all

The diagram was not helpful

Size-Overall8%+1.82

Someone commented that the item was too small

all were tighter than they needed to be

not the biggest

Value For Money5%

Maybe abit expensive for what it is non the less it was packaged well, arrived quickly

much cheaper elsewhere

Love

Quality-Overall24%−0.22

Lovely quality and easy to install

The build quality and design and ease of fitting is good

Excellent product

Size-Overall16%+1.82

Easy fit

Easy to fit

The size is generous

Advertised Vs Actual Product13%−0.01

Excellent, just exactly what I needed

exactly as described

Just as beautiful as the picture

Value For Money11%

Value for money

excellent value

Good value

Assembly/Installation7%+0.94

easy to put up and looks great, just as good as a plaster moulded one, great value for the money

Easy to Install

easy to mount and looks nice

Return

1.0% Return rate 70% Fixable by listing

Size-Overall63%▆▇▇█▇▅

Someone commented that the item was too small

all were tighter than they needed to be

not the biggest

Defective Material/Parts9%█▅▄▄▅▄
Compatibility-Overall8%▅▅▆▂▅█
Quality-Overall5%▅▅█▅▅▇

Received the product very poor quality much of the housing on all the items is either cracked or chipped

Not good quality

Very poor quality arrived chipped and broken

Advertised Vs Actual Product3%█▃▂▃▃▃

this is not made clear in the description hence only three stars

FAQ

Common Ceiling Rose questions

Answered from the same tracked data.