Black Hard Hat

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months

53K

Growth, 90 days vs prior 90

-6.8%

Conversion, latest week

4.5%

Market size, estimated

£83Ka year

Peak month

February1.5× the quietest month

Top search term

petzl hard hat17K searches a year

Listings sell for £34.98 on average, from £3.59 to £77.49. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £34.98 that is £0 to £3K a year per listing.

Average price

£34.98inside the $15 to $100 sweet spot

Price range

£3.59–£77.49

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£3K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #59 within Safety & Security. It carries 314 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

89%

Out of stock, average day

3.9%

Average rank

#59in Safety & Security

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

314per listing

Listings tracked

44

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months