bathroom sink
Worth a lookShows low returns (1.0%), but weak search conversion (0.4%) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great207.09avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Avg price
Great£92.96avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£22.69–£214.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£194K£194K/yr · 548K searches
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, bathroom sink is a £194K/yr Amazon United Kingdom market (548K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
bathroom sink market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £139K–£186K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #178
- Page quality
- 0%
- Prime
- 21%
- Sponsored
- 95%
- Out of stock
- 8.2%
- Avg brand age
- 37 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
29
Top-5 brand share
65%
Top 20: 96%
Top-5 click share
34%
Top 20: 65%
Open market
31%
- BELOFAY30%
- Yaheetech12%
- Affine9%
- Artis8%
- iBathUK7%
- Balterley4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top bathroom sink search terms
- bathroom sink130K/yr
- bathroom vanity units with basin66K/yr
- vanity unit with basin64K/yr
- vanity unit54K/yr
- bathroom vanity unit36K/yr
- bathroom basin23K/yr
- bathroom sinks21K/yr
- bathroom sink and vanity unit18K/yr
- bathroom wash stands & vanity units17K/yr
- countertop basin16K/yr
Top bathroom sink products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yaheetech Bathroom Vanity Unit with Ceramic Sink Floor Standing Bathroom Vanity with 2 Doors Wooden Storage Cabinet White
Yaheetech£79.474.5★77 rev
BELOFAY Denvor White 600mm Floor Standing Bathroom Vanity Unit With Basin - Laquered Cloakroom Vanity Unit with 1 Tap Hole Ceramic Basin and Soft Close Hinges. (WASTE INCLUDED)
BELOFAY£112.374.4★40 rev
Artis 600mm Bathroom Vanity Unit With Wash Basin Ceramic Sink Single Tap Hole 2 Double Door Cloakroom Storage Furniture Under Basin Cabinet Soft Close Freestanding Cabinets White Gloss
Artis£131.774.5★244 rev
BELOFAY 500mm Floor Standing Bathroom Vanity Unit With Basin - Laquered Cloakroom Vanity Unit with 1 Tap Hole Ceramic Basin and Soft Close Hinges. (Waste INCLUDED) (Crawley White)
BELOFAY£114.694.6★109 rev
Home Treats 450 Vanity Unit Furniture Ceramic Wash Basin Sink Floor Standing Soft Close Doors Bathroom Storage Cabinet - White (Vanity 55cm)
Home Treats£53.464.2★40 rev
Newest
by launch date
LDarqeer 750mm Bathroom Vanity Unit with Basin Ceramic Basin White Freestanding Bathroom Vanity Sink Cabinet Marble Effect Top Modern Soft-Close Wave Door Single Tap Hole
LDarqeer£199.810 rev
Hzuaneri 600 mm Bathroom Vanity Unit Wall Mounted Vanity Bathroom Unit with Ceramic Basin Floating Bathroom Sink Cabinet with 2 Drawers White BC64103X
Hzuaneri£70.7534 rev
BELOFAY Vanity Unit with Basin | 600mm Floor-Standing Bathroom Vanity Unit with Basin | Matte Grey | Soft-Close Hinges & Round Handles | With 1 Tap Hole Waste Included (Crawlex Grey)
BELOFAY£133.12109 rev
HOROW Ceramic Bathroom Sink White Wash Basin 46x30x10 cm Wall-Mounted Vanity Sink for Modern Bathroom Durable Porcelain Vessel Sink
HOROW£55.98229 rev
Balterley Vanity Unit with Basin Floor Standing Soft Close Single Door with Curve Sink and Handle Bathroom Vanity Units with Basin Bathroom Sink Storage Cabinet - 400 x 200 x 780mm (White)
Balterley£80.6955 rev
Trending
90-day click momentumBELOFAY Vanity Unit with Basin | 600mm Floor-Standing Bathroom Vanity Unit with Basin | Matte Grey | Soft-Close Hinges & Round Handles | With 1 Tap Hole Waste Included (Crawlex Grey)
BELOFAY£133.124.5★
BELOFAY Denvor White 600mm Floor Standing Bathroom Vanity Unit With Basin - Laquered Cloakroom Vanity Unit with 1 Tap Hole Ceramic Basin and Soft Close Hinges. (WASTE INCLUDED)
BELOFAY£112.374.4★
LDarqeer 750mm Bathroom Vanity Unit with Basin Ceramic Basin White Freestanding Bathroom Vanity Sink Cabinet Marble Effect Top Modern Soft-Close Wave Door Single Tap Hole
LDarqeer£199.810.0★
Curved Bathroom Wash Basin Sink Full Pedestal Floorstanding 1 Tap Hole Ceramic Modern Gloss White
Affine£62.294.3★
Home Treats 450 Vanity Unit Furniture Ceramic Wash Basin Sink Floor Standing Soft Close Doors Bathroom Storage Cabinet - White (Vanity 55cm)
Home Treats£53.464.2★
What buyers say about bathroom sink
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality sink unit”
“Excellent value for money”
“Easy Assembly”
“Good fit”
“Looks just like the photo”
“storage is adequate as drawers are deep enough”
“Elegant, fine, compact, this sink is just perfect”
“Easy to build very sturdy”
“clear instructions”
“Very stylish”
What buyers complain about
“Looks good smaller than I thought”
“if you take your time it should only take an hour to put together”
“Very poor quality if the cabinet”
“it won't last lo g”
“Design fault”
“doesnt hold much water”
“After spending hours putting it together I have noticed the front of the cabinet is damaged”
“shame about the colour”
“Instructions could have been better”
“Very cheap material”
Top return reasons
Common questions
- Is bathroom sink profitable to sell on Amazon United Kingdom?
- The niche generates £194K/yr across 58 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the bathroom sink niche?
- 26 brands and 29 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in bathroom sink?
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 1.0%.
- When does demand for bathroom sink peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the bathroom sink niche?
- Listings span £22.69–£214.22; the average listing price is £92.96 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.