Bathroom Accessory
MaybeThe top 5 brands take only 33% of clicks. But buyers convert on only 1.1% of searches, so Bathroom Accessory is a Maybe.
- Flapen Score
- 59 / 100Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 4959
- Market size
- £467K/yr3.4M searches / yr
- 90-day growth
- -19.9%search demand this quarter
- Competition
- 26%top-5 click share · 59 brands · 155 sellers
Flapen Score
Bathroom Accessory against its category
The dotted line is the DIY & Tools average. Past it, Bathroom Accessory is stronger. Inside it, weaker.
Market
The Bathroom Accessory market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bathroom Accessory 3.4M times last year and spent an estimated £467K. The top 5 brands take 33% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £467K a year.
- Searches, last 12 months
- 3.4M
- Growth, 90 days vs prior 90
- -19.9%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £467Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- bathroom accessories1.3M searches a year
02 · Price
A sale here is worth £12.71.
Listings sell for £12.71 on average, from £1.48 to £33.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £12.71 that is £3K to £6K a year per listing.
- Average price
- £12.71under the $15 to $100 sweet spot
- Price range
- £1.48–£33.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #33 within Bathroom Hardware. It carries 3,513 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 91%
- Out of stock, average day
- 4.8%
- Average rank
- #33in Bathroom Hardware
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,513per listing
- Listings tracked
- 69
04 · Newcomers
Amazon counts 3 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Bathroom Accessory products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kitsure 2 Pack Rustproof Shower Caddy - 2 Pack Bathroom Shelves Drill-Free & Quick-Dry Shower Organizer Rustproof Bathroom storagewith 4 Hooks Large Black
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 5,529
- Age
- 2y ago
Kitsure Corner Shower Caddy - 2 Pack Rustproof Bathroom Shelves Durable Shelf with Large Capacity Drill-Free Adhesive Shower Organizer with 4 Movable Hooks Large Black
- Price
- £8.36
- Rating
- 4.3/5
- Reviews
- 1,257
- Age
- 2y ago
2 Pcs Silicone Drain Protector with Sucker Sink Strainer Protector Shower Drain Covers Hair Catcher Strainer Plug Trap Filter for Bathroom Bathtub Kitchen
- Price
- £3.50
- Rating
- 4.0/5
- Reviews
- 6,473
- Age
- 4y ago
GC GAVENO CAVAILIA Towels Family Bale Set - 10 Piece 100% Egyptian Cotton 4x Face 4x Hand 2x Bath Towel Premium Quality Highly Water Absorbent Bathroom Accessories Machine Washable Black
- Price
- £14.04
- Rating
- 4.0/5
- Reviews
- 7,753
- Age
- 7y ago
EDS Luxury 2 Piece Greek Bath Mat Set Non Slip Ultra Soft Bathroom Mats Water Absorbent Bath Mats Machine Washable Rug Toilet Mat for Bathroom Floor (Silver)
- Price
- £9.70
- Rating
- 4.4/5
- Reviews
- 14,637
- Age
- 12y ago
Trending
90-day click momentum
toprance Toothbrush Holder Caddy Marble-Look Electric Toothbrush Holder with Drip Tray Non-Slip 4 Slots Toothbrush Storage for Bathroom Toothpaste and Tooth Brush Tidy
- Price
- £11.10
- Rating
- 4.6/5
- Reviews
- 992
- Age
- 1y ago
YASONIC Shower Caddy Adhesive 100% Rustproof Bathroom Shelves 2 Piece
- Price
- £8.56
- Rating
- 4.6/5
- Reviews
- 2,509
- Age
- 1y ago
Shower Caddy Hanging-2 Tier Shower Storage Over Door Rack Holders Silver
- Price
- £15.78
- Rating
- 4.4/5
- Reviews
- 154
- Age
- 1y ago
Kitsure Corner Shower Caddy - 2 Pack Rustproof Bathroom Shelves Durable Shelf with Large Capacity Drill-Free Adhesive Shower Organizer with 4 Movable Hooks Large Black
- Price
- £8.36
- Rating
- 4.3/5
- Reviews
- 1,257
- Age
- 2y ago
Leebein Electric Spin Scrubber Cordless Cleaning Brush with 8 Replaceable Brush Heads Extendable Long Handle Bathroom Cleaning Scrubber 300/400RPM Spin Scrubber for Bathroom Kitchen Floor Tile
- Price
- £24.93
- Rating
- 4.4/5
- Reviews
- 22,341
- Age
- 4y ago
Newest
by launch date
GREENSAPPIRE Bathroom Accessories Set 6 Piece Bin Toilet Brush Soap Black
- Price
- £10.62
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 10mo ago
7-Piece Bathroom Accessories Set Black Towel Rail Bathroom Hardware Set SUS304 Stainless Steel Bathroom Accessory Includes Black Towel Rail Toilet Roll Holder Towel Ring and Wall Hooks
- Price
- £13.07
- Rating
- 4.3/5
- Reviews
- 764
- Age
- 1y ago
BTSD-home 4 Pack Small Fake Plants Artificial Mini Faux Plants Indoor Black Bathroom Accessories for Room Home Office Shelf Decor
- Price
- £9.95
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 1y ago
toprance Toothbrush Holder Caddy Marble-Look Electric Toothbrush Holder with Drip Tray Non-Slip 4 Slots Toothbrush Storage for Bathroom Toothpaste and Tooth Brush Tidy
- Price
- £11.10
- Rating
- 4.6/5
- Reviews
- 992
- Age
- 1y ago
Shower Caddy Hanging-2 Tier Shower Storage Over Door Rack Holders Silver
- Price
- £15.78
- Rating
- 4.4/5
- Reviews
- 154
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
59 falling
Sellers
155
Top-5 brand share
33%
Top 20: 72%
Top-5 click share
26%
Top 20: 64%
Open market
62%
- Kitsure14%
- EDS5%
- Deyhoc5%
- CCLKHY5%
- GC GAVENO CAVAILIA4%
- GREENSAPPIRE4%
Demand
Bathroom Accessory search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Bathroom Accessory search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bathroom accessories1.3M/yr
- bathroom559K/yr
- black bathroom accessories279K/yr
- bathroom decor230K/yr
- bathroom organiser206K/yr
- bathroom accessories set154K/yr
- bathroom set102K/yr
- toilet accessories62K/yr
- bathroom accessories sets complete29K/yr
- grey bathroom accessories41K/yr
Reviews and returns
What reviews say buyers love and hate about Bathroom Accessory
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad adhesive
Poor quality adhesive
Did not stick
Don't last
Stopped working after a few uses
Broke within a week
The quality is cheap
Awful quality
they are utter rubbish quality is appalling
Over all for me I found it to be a waste of money
A little pricey
A Little over priced
Doesnt fit
a big too short
Small size
Love
Quality of construction is good
Amazing quality
Very good quality bathroom mats
Strong hooks
Strong hooks
Really strong
Excellent value
Money well spent
Good value for money
Cleans really well
Cleans great
Easy cleaning
Very easy to put up
Easy installation
Really easy to put together
Return
0.9% Return rate 52% Fixable by listing
Doesnt fit
a big too short
Small size
Bad adhesive
Poor quality adhesive
Did not stick
The quality is cheap
Awful quality
they are utter rubbish quality is appalling
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bathroom Accessory questions
Answered from the same tracked data.