back to wall toilet
Worth a lookShows a thin review moat (39 avg reviews), but a small market ($76K/yr) keeps it on the watch list.
Review moat
Incredible38.59avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good£105.84avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Okay£33.13–£182.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Market size
Bad£76K£76K/yr · 29K searches
According to Flapen's Amazon United Kingdom niche tracking, back to wall toilet is a £76K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
back to wall toilet market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £26K–£53K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #759
- Page quality
- 0%
- Prime
- 5%
- Sponsored
- 90%
- Out of stock
- 11.3%
- Avg brand age
- 58 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
14
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
41%
Top 20: 77%
Open market
26%
- Affine18%
- SKY BATHROOM15%
- Ceramica13%
- Balterley12%
- Robanmoa11%
- DB Durovin Bathrooms6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Top back to wall toilet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Affine Arles Modern Bathroom Cloakroom Back to Wall BTW Toilet Space Saving WC Toilets Soft Close Top Fix Seat D Shape Pan Ceramic White Gloss
Affine£85.464.3★91 rev
Ceramica Arles Modern Bathroom Cloakroom Back to Wall BTW Toilet Space Saving WC Toilets Soft Close Seat Dual Flush Cistern D Shape Pan White Gloss
Ceramica£108.164.0★69 rev
Sky Bathroom Back to Wall Toilet Modern Pan Soft Close Seat Space Saving White
SKY BATHROOM£73.714.3★24 rev
Sky Bathroom Back to Wall Toilet Modern Round Ceramic Pan & Soft Close Seat WC BTW
SKY BATHROOM£69.764.3★24 rev
Robanmoa Modern Close Coupled Toilet Back to Wall Comfort Elongated Bathroom Toilets White Ceramic WC Pan Soft Close Seat & Dual Flush Cistern Oval Style Toilet WC
Robanmoa£140.504.0★15 rev
Newest
by launch date
Milano Newby White Ceramic Back to Wall Toilet WC Pan Soft Close Seat
Milano£68.925 rev
Balterley Round Back to Wall Toilet Pan Round Design Back-to-Wall Toilet Unit Space Saving Toilets for Bathroom Easy to Clean BTW Toilets for Bathrooms - 370mm x 520mm x 410mm (White)
Balterley£73.034 rev
Balterley Square Back to Wall Toilet Pan & Soft Close Seat Rimless Back to Wall Toilet Unit Space Saving Toilets for Bathroom BTW Toilets for Bathrooms - 365mm x 500mm x 410mm (White)
Balterley£90.426 rev
Balterley Round Back to Wall Toilet Pan & Soft Close Seat Rimless Back to Wall Toilet Unit Space Saving Toilets for Bathroom BTW Toilets for Bathrooms - 365mm x 500mm x 417mm (White)
Balterley£80.073 rev
Sky Bathroom Back to Wall Toilet Modern Round Ceramic Pan & Soft Close Seat WC BTW
SKY BATHROOM£69.7624 rev
Trending
90-day click momentumSky Bathroom Back to Wall Toilet Modern Round Ceramic Pan & Soft Close Seat WC BTW
SKY BATHROOM£69.764.3★
ELEGANT White 2 Pieces Ceramic Toilet Back to Wall with Gloss White Concealed Cistern WC Unit Bathroom Furniture Square Toilet Pan seat 252mm
ELEGANT£182.414.0★
BTW Back to Wall Toilet WC Pan Soft Close Seat Concealed Cistern Floor Fix Kit
Affine£120.504.5★
VeeBath Linx 500x330 WC and Back to Wall Toilet Ceramic D Shape Soft Close Toilet Seat Concealed Cistern for Bathroom- Gloss White
VeeBath£120.724.3★
Baystone Modern Bathroom Cloakroom Back to Wall BTW Toilet WC 500mm Furniture Unit D Shape Pan Soft Close Seat Dual Flush Cistern Charcoal Grey
BAYSTONE£133.865.0★
What buyers say about back to wall toilet
What buyers praise and complain about, mined from review topics.What buyers love
“Well made and easy to install”
“Great looking, easy to assemble and put together”
“fits perfect”
“Nice design”
“Solid”
“Game changer and so easy to clean”
“.very good quality ceramic which is what I really want for my crapper”
“Good value”
What buyers complain about
“Poor quality toilet”
“Seat and cover is a bit shorter than pan”
“Replacement toilet hairline crack in unit causing a leak when flushed”
“No connections or nothing”
“Heavy disappointted some parts wasn't even included”
“the cabinet is not waterproof”
“Not well designed cabinet”
“I can already tell that this is going to be a nightmare to install”
Top return reasons
Common questions
- Is back to wall toilet profitable to sell on Amazon United Kingdom?
- The niche generates £76K/yr across 41 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the back to wall toilet niche?
- 18 brands and 14 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in back to wall toilet?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Leak-Proof. The return rate is 0.4%.
- When does demand for back to wall toilet peak?
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the back to wall toilet niche?
- Listings span £33.13–£182.41; the average listing price is £105.84 (sweet spot $15–$100). The average incumbent carries 39 reviews — the moat a new listing must climb.