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Back to Wall Toilet

Maybe

The average product has only 39 reviews. But shoppers spend an estimated $76K a year here, so Back to Wall Toilet is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 49
Market size
£76K/yr29K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
41%top-5 click share · 18 brands · 14 sellers

Flapen Score

Back to Wall Toilet against its category

The dotted line is the DIY & Tools average. Past it, Back to Wall Toilet is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Back to Wall Toilet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Back to Wall Toilet 29K times last year and spent an estimated £76K. The top 5 brands take 69% of clicks. Demand peaks in Oct. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
2.5%
Market size, estimated
£76Ka year
Peak month
October1.6× the quietest month
Top search term
back to wall toilet20K searches a year

02 · Price

A sale here is worth £105.84.

Listings sell for £105.84 on average, from £33.13 to £182.41. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £105.84 that is £0 to £11K a year per listing.

Average price
£105.84above the $15 to $100 sweet spot
Price range
£33.13–£182.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 5% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #759 within Kitchen & Bath Fixtures. It carries 39 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
5%
Out of stock, average day
11.3%
Average rank
#759in Kitchen & Bath Fixtures
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
39per listing
Listings tracked
41

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Back to Wall Toilet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

14

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 77%

Open market

26%

  • Affine18%
  • SKY BATHROOM15%
  • Ceramica13%
  • Balterley12%
  • Robanmoa11%
  • DB Durovin Bathrooms6%

Demand

Back to Wall Toilet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Back to Wall Toilet

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Poor quality toilet”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Back to Wall Toilet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data