Back to Wall Toilet
MaybeThe average product has only 39 reviews. But shoppers spend only $76K a year here, so Back to Wall Toilet is a Maybe.
- Flapen Score
- 54 / 100Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 4954
- Market size
- £76K/yr29K searches / yr
- 90-day growth
- -9.8%search demand this quarter
- Competition
- 41%top-5 click share · 18 brands · 14 sellers
Flapen Score
Back to Wall Toilet against its category
The dotted line is the DIY & Tools average. Past it, Back to Wall Toilet is stronger. Inside it, weaker.
Market
The Back to Wall Toilet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Back to Wall Toilet 29K times last year and spent an estimated £76K. The top 5 brands take 69% of clicks. Demand peaks in Oct. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- -9.8%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £76Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- back to wall toilet20K searches a year
02 · Price
A sale here is worth £105.84.
Listings sell for £105.84 on average, from £33.13 to £182.41. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £105.84 that is £0 to £11K a year per listing.
- Average price
- £105.84above the $15 to $100 sweet spot
- Price range
- £33.13–£182.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£11K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 5% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #759 within Kitchen & Bath Fixtures. It carries 39 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 5%
- Out of stock, average day
- 11.3%
- Average rank
- #759in Kitchen & Bath Fixtures
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 39per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Back to Wall Toilet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Affine Arles Modern Bathroom Cloakroom Back to Wall BTW Toilet Space Saving WC Toilets Soft Close Top Fix Seat D Shape Pan Ceramic White Gloss
- Price
- £85.46
- Rating
- 4.3/5
- Reviews
- 91
- Age
- 7y ago

Ceramica Arles Modern Bathroom Cloakroom Back to Wall BTW Toilet Space Saving WC Toilets Soft Close Seat Dual Flush Cistern D Shape Pan White Gloss
- Price
- £108.16
- Rating
- 4.0/5
- Reviews
- 69
- Age
- 5y ago

Sky Bathroom Back to Wall Toilet Modern Pan Soft Close Seat Space Saving White
- Price
- £73.71
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 2y ago

Sky Bathroom Back to Wall Toilet Modern Round Ceramic Pan & Soft Close Seat WC BTW
- Price
- £69.76
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 2y ago

Robanmoa Modern Close Coupled Toilet Back to Wall Comfort Elongated Bathroom Toilets White Ceramic WC Pan Soft Close Seat & Dual Flush Cistern Oval Style Toilet WC
- Price
- £140.50
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 2y ago
Trending
90-day click momentum
Sky Bathroom Back to Wall Toilet Modern Round Ceramic Pan & Soft Close Seat WC BTW
- Price
- £69.76
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 2y ago

ELEGANT White 2 Pieces Ceramic Toilet Back to Wall with Gloss White Concealed Cistern WC Unit Bathroom Furniture Square Toilet Pan seat 252mm
- Price
- £182.41
- Rating
- 4.0/5
- Reviews
- 20
- Age
- 7y ago

BTW Back to Wall Toilet WC Pan Soft Close Seat Concealed Cistern Floor Fix Kit
- Price
- £120.50
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 8y ago

VeeBath Linx 500x330 WC and Back to Wall Toilet Ceramic D Shape Soft Close Toilet Seat Concealed Cistern for Bathroom- Gloss White
- Price
- £120.72
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 11y ago

Baystone Modern Bathroom Cloakroom Back to Wall BTW Toilet WC 500mm Furniture Unit D Shape Pan Soft Close Seat Dual Flush Cistern Charcoal Grey
- Price
- £133.86
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7y ago
Newest
by launch date
Milano Newby White Ceramic Back to Wall Toilet WC Pan Soft Close Seat
- Price
- £68.92
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1w ago

Balterley Round Back to Wall Toilet Pan Round Design Back-to-Wall Toilet Unit Space Saving Toilets for Bathroom Easy to Clean BTW Toilets for Bathrooms - 370mm x 520mm x 410mm (White)
- Price
- £73.03
- Rating
- 2.8/5
- Reviews
- 4
- Age
- 1y ago

Balterley Square Back to Wall Toilet Pan & Soft Close Seat Rimless Back to Wall Toilet Unit Space Saving Toilets for Bathroom BTW Toilets for Bathrooms - 365mm x 500mm x 410mm (White)
- Price
- £90.42
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago

Balterley Round Back to Wall Toilet Pan & Soft Close Seat Rimless Back to Wall Toilet Unit Space Saving Toilets for Bathroom BTW Toilets for Bathrooms - 365mm x 500mm x 417mm (White)
- Price
- £80.07
- Rating
- 1.0/5
- Reviews
- 3
- Age
- 1y ago

Sky Bathroom Back to Wall Toilet Modern Round Ceramic Pan & Soft Close Seat WC BTW
- Price
- £69.76
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
14
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
41%
Top 20: 77%
Open market
26%
- Affine18%
- SKY BATHROOM15%
- Ceramica13%
- Balterley12%
- Robanmoa11%
- DB Durovin Bathrooms6%
Demand
Back to Wall Toilet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Reviews and returns
What reviews say buyers love and hate about Back to Wall Toilet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality toilet
Very poor quality
Rubbish quality
Seat and cover is a bit shorter than pan
Its lower and smaller than the previous so just getting used to that
Replacement toilet hairline crack in unit causing a leak when flushed
No connections or nothing
Heavy disappointted some parts wasn't even included
Love
Well made and easy to install
Good Quality Product
Excellent quality toilet for the price
Great looking, easy to assemble and put together
Easy to install
Well made and easy to install
fits perfect
Great nice and tall
Fits snug to wall of bathroom
Nice design
The design is fitting perfectly with my bathroom
The close coupled design is neat and compact, and the flushing performance is very effective
Solid
Strong flush
Return
0.4% Return rate 40% Fixable by listing
Seat and cover is a bit shorter than pan
Its lower and smaller than the previous so just getting used to that
Heavy disappointted some parts wasn't even included
Replacement toilet hairline crack in unit causing a leak when flushed
Keep looking
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FAQ
Common Back to Wall Toilet questions
Answered from the same tracked data.








