Back to Wall Toilet
Back to Wall Toilet shows a thin review moat (39 avg reviews), but a small market ($76K/yr) keeps it on the watch list.
Flapen Score
Is Back to Wall Toilet profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Back to Wall Toilet is a £76K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct. Verdict: Worth a look — 54/100.
Back to Wall Toilet: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -9.8% over the last 90 days and 2.5% of searches end in a purchase.
£76K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 41 products
Top Back to Wall Toilet products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Affine Arles Modern Bathroom Cloakroom Back to Wall BTW Toilet Space Saving WC Toilets Soft Close Top Fix Seat D Shape Pan Ceramic White Gloss
- Price
- £85.46
- Rating
- 4.3/5
- Reviews
- 91
- Age
- 7y ago
Ceramica Arles Modern Bathroom Cloakroom Back to Wall BTW Toilet Space Saving WC Toilets Soft Close Seat Dual Flush Cistern D Shape Pan White Gloss
- Price
- £108.16
- Rating
- 4.0/5
- Reviews
- 69
- Age
- 5y ago
Sky Bathroom Back to Wall Toilet Modern Pan Soft Close Seat Space Saving White
- Price
- £73.71
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 2y ago
Sky Bathroom Back to Wall Toilet Modern Round Ceramic Pan & Soft Close Seat WC BTW
- Price
- £69.76
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 2y ago
Robanmoa Modern Close Coupled Toilet Back to Wall Comfort Elongated Bathroom Toilets White Ceramic WC Pan Soft Close Seat & Dual Flush Cistern Oval Style Toilet WC
- Price
- £140.50
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 2y ago
Trending
90-day click momentumSky Bathroom Back to Wall Toilet Modern Round Ceramic Pan & Soft Close Seat WC BTW
- Price
- £69.76
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 2y ago
ELEGANT White 2 Pieces Ceramic Toilet Back to Wall with Gloss White Concealed Cistern WC Unit Bathroom Furniture Square Toilet Pan seat 252mm
- Price
- £182.41
- Rating
- 4.0/5
- Reviews
- 20
- Age
- 7y ago
BTW Back to Wall Toilet WC Pan Soft Close Seat Concealed Cistern Floor Fix Kit
- Price
- £120.50
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 8y ago
VeeBath Linx 500x330 WC and Back to Wall Toilet Ceramic D Shape Soft Close Toilet Seat Concealed Cistern for Bathroom- Gloss White
- Price
- £120.72
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 11y ago
Baystone Modern Bathroom Cloakroom Back to Wall BTW Toilet WC 500mm Furniture Unit D Shape Pan Soft Close Seat Dual Flush Cistern Charcoal Grey
- Price
- £133.86
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7y ago
Newest
by launch date
Milano Newby White Ceramic Back to Wall Toilet WC Pan Soft Close Seat
- Price
- £68.92
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1w ago
Balterley Round Back to Wall Toilet Pan Round Design Back-to-Wall Toilet Unit Space Saving Toilets for Bathroom Easy to Clean BTW Toilets for Bathrooms - 370mm x 520mm x 410mm (White)
- Price
- £73.03
- Rating
- 2.8/5
- Reviews
- 4
- Age
- 1y ago
Balterley Square Back to Wall Toilet Pan & Soft Close Seat Rimless Back to Wall Toilet Unit Space Saving Toilets for Bathroom BTW Toilets for Bathrooms - 365mm x 500mm x 410mm (White)
- Price
- £90.42
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago
Balterley Round Back to Wall Toilet Pan & Soft Close Seat Rimless Back to Wall Toilet Unit Space Saving Toilets for Bathroom BTW Toilets for Bathrooms - 365mm x 500mm x 417mm (White)
- Price
- £80.07
- Rating
- 1.0/5
- Reviews
- 3
- Age
- 1y ago
Sky Bathroom Back to Wall Toilet Modern Round Ceramic Pan & Soft Close Seat WC BTW
- Price
- £69.76
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
14
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
41%
Top 20: 77%
Open market
26%
- Affine18%
- SKY BATHROOM15%
- Ceramica13%
- Balterley12%
- Robanmoa11%
- DB Durovin Bathrooms6%
Back to Wall Toilet demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 1.6×
What reviews say buyers love and hate about Back to Wall Toilet
What buyers mention most, as a share of all reviews.
What buyers love
98% of reviews“Well made and easy to install”
“Great looking, easy to assemble and put together”
“fits perfect”
“Nice design”
“Solid”
What buyers complain about
90% of reviews“Poor quality toilet”
“Seat and cover is a bit shorter than pan”
“Replacement toilet hairline crack in unit causing a leak when flushed”
“No connections or nothing”
“Heavy disappointted some parts wasn't even included”
Back to Wall Toilet return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Back to Wall Toilet questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
