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Allen Key Set

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -1.5% this quarter, so Allen Key Set is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 49
Market size
£968K/yr954K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
53%top-5 click share · 22 brands · 95 sellers

Flapen Score

Allen Key Set against its category

The dotted line is the DIY & Tools average. Past it, Allen Key Set is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Allen Key Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Allen Key Set 954K times last year and spent an estimated £968K. The top 5 brands take 61% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 954K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £968K a year.

Searches, last 12 months
954K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
11.1%
Market size, estimated
£968Ka year
Peak month
November1.1× the quietest month
Top search term
allen key set404K searches a year

02 · Price

A sale here is worth £9.17.

Listings sell for £9.17 on average, from £3.22 to £24.27. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £9.17 that is £28K to £37K a year per listing.

Average price
£9.17under the $15 to $100 sweet spot
Price range
£3.22–£24.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
£28K–£37K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Hand Tools. It carries 1,924 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Hand Tools
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,924per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Allen Key Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£39K£77K£116K£155K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

95

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

53%

Top 20: 95%

Open market

35%

  • LOZAGU19%
  • Amazon Basics14%
  • AMTOVL12%
  • STANLEY12%
  • YIKI5%
  • G4GADGET4%

Demand

Allen Key Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Allen Key Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • allen key set404K/yr
  • alan keys sets133K/yr
  • allen keys103K/yr
  • hex key set59K/yr
  • allan key sets42K/yr
  • allen key30K/yr
  • alen key sets27K/yr
  • allen keys sets20K/yr
  • alan keys22K/yr
  • hex keys19K/yr

Reviews and returns

What reviews say buyers love and hate about Allen Key Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%+0.80

Cheaply made

Not great quality

Cheap rubbish

Durability15%−0.10

falls apart

already broke with one use

fell apart

Size-Overall12%−0.02

Not fit for purpose

Very short

Small set

Strength11%−0.04

plastic is flimsy though

Not strong enough personally

Flimsy

Design-Overall5%−0.04

Poor design

Ridiculous design

Poorly made

Love

Quality-Overall29%+0.80

Premium quality

Good quality tool

Decent quality

Value For Money17%+1.20

Excellent value

great value for money

fair price

Advertised Vs Actual Product11%+0.88

As shown

Just what was needed

As described

Size-Overall8%−0.02

they seem to fit as they should

fit all sizes

They fit well

Ease Of Use8%+0.40

Easy to use

Very handy kit

They are handy

Return

0.6% Return rate 42% Fixable by listing

Size-Overall34%▄▇█▆▆█

Not fit for purpose

Very short

Small set

Quality-Overall17%▇▇▅▆██

Cheaply made

Not great quality

Cheap rubbish

Defective Material/Parts9%█▇▅▆▄▄
Functionality-Overall7%█▂▅▇▃▆
Durability4%█▇▃▄▄▃

falls apart

already broke with one use

fell apart

FAQ

Common Allen Key Set questions

Answered from the same tracked data.