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Air Hose Reel

Fail

Demand is soft, at -19.8% this quarter, so Air Hose Reel is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£101K/yr53K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
66%top-5 click share · 12 brands · 44 sellers

Flapen Score

Air Hose Reel against its category

The dotted line is the DIY & Tools average. Past it, Air Hose Reel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Hose Reel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Air Hose Reel 53K times last year and spent an estimated £101K. The top 5 brands take 78% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
3.3%
Market size, estimated
£101Ka year
Peak month
March1.4× the quietest month
Top search term
air hose reel24K searches a year

02 · Price

A sale here is worth £57.88.

Listings sell for £57.88 on average, from £21.19 to £155.40. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £57.88 that is £0 to £6K a year per listing.

Average price
£57.88inside the $15 to $100 sweet spot
Price range
£21.19–£155.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #317 within Power Tool Accessories. It carries 276 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
63%
Out of stock, average day
8.1%
Average rank
#317in Power Tool Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
276per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Air Hose Reel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

44

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

17%

  • DURHAND44%
  • Goodyear14%
  • Clarke International9%
  • Holdfiturn7%
  • Neilsen4%
  • Trintion4%
  • Open — no brand owns it (6 brands, 17%)

Demand

Air Hose Reel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Air Hose Reel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • air hose reel24K/yr
  • retractable air hose reel15K/yr
  • retractable air line7K/yr
  • air line reel7K/yr

Reviews and returns

What reviews say buyers love and hate about Air Hose Reel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.11

No fittings

Not fit for purpose

Leak-Proof18%

Leaky connector

Air leaking

Sadly the quick connector leaks air

Durability14%−0.08

Broke within first week

Connectivity-Overall14%−0.08

Too short connecting hose

1 metre connection hose is useless

Design-Overall7%−0.04

Cheaply designed

Love

Value For Money36%+2.28

Excellent value

Great price

Worth the money

Assembly/Installation13%+0.85

Easy to install

The swivel bracket makes the install process extreamly simple

Just as ordered easily installed

Material Quality7%−0.01

decent hose not plastic tube

Strength7%+0.53

It has not fallen apart

Appears nice and robust

Ease Of Use7%+0.29

So much easier than the hard plastic air hoses that I have been using

Easy to use and light weight

Return

1.6% Return rate 32% Fixable by listing

Leak-Proof27%█▂▆▃▁▃

Leaky connector

Air leaking

Sadly the quick connector leaks air

Size-Overall22%▅█▁▄█▅

No fittings

Not fit for purpose

Connectivity-Overall9%▁▁▃▁█▇

Too short connecting hose

1 metre connection hose is useless

Compatibility-Overall7%▁▄▅█▁▆
Advertised Vs Actual Product5%▁▁█▁▇▁

FAQ

Common Air Hose Reel questions

Answered from the same tracked data.