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Air Hose Reel

Fail

Demand is soft, at -19.8% this quarter, so Air Hose Reel is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£101K/yr53K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
66%top-5 click share · 12 brands · 44 sellers

Flapen Score

Air Hose Reel against its category

The dotted line is the DIY & Tools average. Past it, Air Hose Reel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Hose Reel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Air Hose Reel 53K times last year and spent an estimated £101K. The top 5 brands take 78% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
3.3%
Market size, estimated
£101Ka year
Peak month
March1.4× the quietest month
Top search term
air hose reel24K searches a year

02 · Price

A sale here is worth £57.88.

Listings sell for £57.88 on average, from £21.19 to £155.40. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £57.88 that is £0 to £6K a year per listing.

Average price
£57.88inside the $15 to $100 sweet spot
Price range
£21.19–£155.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #317 within Power Tool Accessories. It carries 276 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
63%
Out of stock, average day
8.1%
Average rank
#317in Power Tool Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
276per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Air Hose Reel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

44

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

17%

  • DURHAND44%
  • Goodyear14%
  • Clarke International9%
  • Holdfiturn7%
  • Neilsen4%
  • Trintion4%
  • Open — no brand owns it (6 brands, 17%)

Demand

Air Hose Reel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Air Hose Reel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • air hose reel24K/yr
  • retractable air hose reel15K/yr
  • retractable air line7K/yr
  • air line reel7K/yr

Reviews and returns

What reviews say buyers love and hate about Air Hose Reel

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Value For Money”
19%of negative reviews mention “Size-Overall”
1.6%of orders come back
“No fittings”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Air Hose Reel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data