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4 Way Plug Adapter

Fail

Shoppers spend only $42K a year here, so 4 Way Plug Adapter is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£42K/yr54K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
52%top-5 click share · 19 brands · 54 sellers

Flapen Score

4 Way Plug Adapter against its category

The dotted line is the DIY & Tools average. Past it, 4 Way Plug Adapter is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4 Way Plug Adapter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 4 Way Plug Adapter 54K times last year and spent an estimated £42K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
7.4%
Market size, estimated
£42Ka year
Peak month
December2.3× the quietest month
Top search term
4 way plug adapter22K searches a year

02 · Price

A sale here is worth £10.54.

Listings sell for £10.54 on average, from £2.88 to £16.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.54 that is £1K to £3K a year per listing.

Average price
£10.54under the $15 to $100 sweet spot
Price range
£2.88–£16.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #113 within Electrical. It carries 1,795 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#113in Electrical
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,795per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top 4 Way Plug Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

54

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

27%

  • JSVER17%
  • Status14%
  • Mscien14%
  • SUPHOST12%
  • PASSUS8%
  • ANVODE7%

Demand

4 Way Plug Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top 4 Way Plug Adapter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4 way plug adapter22K/yr
  • 4 way plug9K/yr
  • 4 way plug socket5K/yr
  • 4 plug socket6K/yr
  • 4 way plug adapter uk4K/yr
  • 4 way socket4K/yr
  • extension plugs 4 way4K/yr

Reviews and returns

What reviews say buyers love and hate about 4 Way Plug Adapter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug18%−0.05

None of the usb ports are working

A bit loose in the socket

USB ports don't work

Durability9%−0.06

Broke within 2 weeks

seem to fail after a few months

Not durable

Quality-Overall9%+1.65

Good quality was reduced ordered another two

Cheap quality

Poor quality

Advertised Vs Actual Product8%+0.30

Nothing like the photo

it was not clear on the info

Not as described

Strength5%

too flimsy

Not Very Sturdy

The switches are quite fragile

Love

Quality-Overall20%+1.65

Good Quality

It is a good product to have available

Excellent product as described

Socket/Port/Plug16%−0.05

The plug is perfect

this socket was brilliant

Plenty of sockets

Advertised Vs Actual Product13%+0.30

Exactly as described

Better than expected

Just what I needed

Value For Money13%+1.03

Good Value for Money

Good for the money

Good value for money

Ease Of Use5%+0.28

Easy to use

Very handy

just handy to have

Return

0.7% Return rate 38% Fixable by listing

Size-Overall27%▇▇▆▇▇█

Fitting problem

but is loose

small like other reviews have said

Socket/Port/Plug16%▇██▆▆▅

None of the usb ports are working

A bit loose in the socket

USB ports don't work

Functionality-Overall10%▇▅█▅▇▆

Doesnt work

This iìterm does not work

Stopped working for no reason

Compatibility-Overall7%▆▅█▇▅▆
Defective Material/Parts6%▆▇█▆▇▇

FAQ

Common 4 Way Plug Adapter questions

Answered from the same tracked data.