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25m Extension Lead

Maybe

Returns run at only 0.8% of orders. But the products selling today already average 4.6★, so 25m Extension Lead is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 49
Market size
£320K/yr196K searches / yr
90-day growth
+44.2%search demand this quarter
Competition
52%top-5 click share · 11 brands · 73 sellers

Flapen Score

25m Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, 25m Extension Lead is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 25m Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 25m Extension Lead 196K times last year and spent an estimated £320K. The top 5 brands take 88% of clicks. Demand peaks in May. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £320K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
+44.2%
Conversion, latest week
8.1%
Market size, estimated
£320Ka year
Peak month
May1.9× the quietest month
Top search term
15m extension lead44K searches a year

02 · Price

A sale here is worth £20.16.

Listings sell for £20.16 on average, from £10.90 to £33.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £20.16 that is £5K to £10K a year per listing.

Average price
£20.16inside the $15 to $100 sweet spot
Price range
£10.90–£33.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #118 within Electrical. It carries 5,446 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
13.6%
Average rank
#118in Electrical
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,446per listing
Listings tracked
30

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top 25m Extension Lead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£48K£64K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

73

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

52%

Top 20: 88%

Open market

8%

  • Status46%
  • Masterplug20%
  • PRO ELEC10%
  • SLx7%
  • Daewoo6%
  • Desiretech4%
  • Open — no brand owns it (5 brands, 8%)

Demand

25m Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top 25m Extension Lead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 15m extension lead44K/yr
  • 25m extension lead38K/yr
  • extension lead 15m21K/yr
  • extension lead 25m13K/yr
  • 15 metre extension lead14K/yr
  • extension lead 30m10K/yr
  • 25 metre extension lead10K/yr
  • extension reel 25m10K/yr
  • extension lead 25m outdoor5K/yr
  • wind up extension lead5K/yr

Reviews and returns

What reviews say buyers love and hate about 25m Extension Lead

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.02

of very cheap quality

Junk

Poor quality

Strength11%−0.02

Doesn't feel very robust

it doesn't feel super sturdy

It's quite flimsy

Functionality-Overall9%−0.06

Did not work

Does Not Work

Doesnt work

Durability7%−0.04

Broken on first use

It stopped working after about 7 uses over 9 months

Failed after a few weeks

Size-Overall7%−0.02

Really not fit for purpose

smaller than expected

It is a lot smaller

Love

Quality-Overall25%−0.02

High Quality cable

Excellent product

well made product

Value For Money20%+1.92

Awesome price

Excellent Value

Excellent value

Add-Ons/Attachments11%+1.03

Great extension reel

Brilliant extension lead

Good extension

Advertised Vs Actual Product9%+0.71

Just as advertised

Does what it is suppose to do

As described

Ease Of Use6%+0.14

Easy to use

Easy to carry and use

really easy to handle

Return

0.8% Return rate 20% Fixable by listing

Functionality-Overall17%██▇█▇▇

Did not work

Does Not Work

Doesnt work

Size-Overall15%▇▅▇██▇

Really not fit for purpose

smaller than expected

It is a lot smaller

Defective Material/Parts11%▃█▃▅█▅

Carnt fault it

Item does not work

Socket/Port/Plug9%█▄▆██▇

I doubt I will need four sockets

The only complaint is that plugs need coaxing into both the sockets

Flimsy terrible product can barely get plugs in it

Quality-Overall6%█▄▃▆▃▅

of very cheap quality

Junk

Poor quality

FAQ

Common 25m Extension Lead questions

Answered from the same tracked data.