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21mm Impact Socket

Fail

Prices span $4.32–$16.07, mostly outside the sweet spot, so 21mm Impact Socket is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£56K/yr48K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
64%top-5 click share · 13 brands · 50 sellers

Flapen Score

21mm Impact Socket against its category

The dotted line is the DIY & Tools average. Past it, 21mm Impact Socket is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 21mm Impact Socket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 21mm Impact Socket 48K times last year and spent an estimated £56K. The top 5 brands take 81% of clicks. Demand peaks in Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

16.5% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
16.5%
Market size, estimated
£56Ka year
Peak month
February2.2× the quietest month
Top search term
21mm impact socket19K searches a year

02 · Price

A sale here is worth £7.14.

Listings sell for £7.14 on average, from £4.32 to £16.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.14 that is £2K to £4K a year per listing.

Average price
£7.14under the $15 to $100 sweet spot
Price range
£4.32–£16.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #388 within Building Supplies. It carries 446 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
82%
Out of stock, average day
3.7%
Average rank
#388in Building Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
446per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top 21mm Impact Socket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

50

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

13%

  • Makita26%
  • US PRO20%
  • Mr.wintek17%
  • Draper10%
  • Kielder8%
  • Youzzei6%
  • Open — no brand owns it (7 brands, 13%)

Demand

21mm Impact Socket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.2×

Search terms

Top 21mm Impact Socket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 21mm impact socket19K/yr
  • 21mm socket11K/yr
  • makita 21mm impact socket scaffolding3K/yr
  • makita socket 21mm3K/yr
  • makita 21mm impact socket5K/yr
  • 21mm socket 1/2 drive3K/yr
  • 21 mm impact socket3K/yr

Reviews and returns

What reviews say buyers love and hate about 21mm Impact Socket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product16%−0.10

Shocking false advertising

Bit misleading

The listing heading is misleading

Durability15%−0.04

Ive tried to break it but without success

no idea how durable it will be

pin snapped after a couple weeks

Size-Overall11%−0.12

Too short

Quality-Overall6%+0.13

not the best ones I have used

Ease Of Cleaning3%−0.03

no cleaned afterwards

Love

Socket/Port/Plug19%+1.37

Good socket

A quality socket,

Nice enough socket

Quality-Overall14%+0.13

Good Quality

makita quality as per

A quality socket

Value For Money14%+0.67

Great value for money

Good value for the price

Value

Strength12%+1.74

Perfect, sturdy

The CR-MO steel construction feels robust

Solid enough and handles most things thrown at it

Advertised Vs Actual Product7%−0.10

Item as described

Does what it says on the tin

this is exactly what you get

Return

0.3% Return rate 76% Fixable by listing

Size-Overall71%▅▄▆▆█▇

Too short

Advertised Vs Actual Product6%█▄▁▁▁▁

Shocking false advertising

Bit misleading

The listing heading is misleading

Socket/Port/Plug6%▁▁█▁▁▁
Functionality-Overall4%▁▁█▁▁▇
Durability4%▁█▃▁▁▁

Ive tried to break it but without success

no idea how durable it will be

pin snapped after a couple weeks

FAQ

Common 21mm Impact Socket questions

Answered from the same tracked data.