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2 Gang Extension Lead

Fail

Prices span $3.95–$13.40, mostly outside the sweet spot, so 2 Gang Extension Lead is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£187K/yr252K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
53%top-5 click share · 13 brands · 48 sellers

Flapen Score

2 Gang Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, 2 Gang Extension Lead is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2 Gang Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 2 Gang Extension Lead 252K times last year and spent an estimated £187K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £187K a year.

Searches, last 12 months
252K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
9.3%
Market size, estimated
£187Ka year
Peak month
December2.5× the quietest month
Top search term
2 gang extension lead38K searches a year

02 · Price

A sale here is worth £8.03.

Listings sell for £8.03 on average, from £3.95 to £13.40. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £8.03 that is £6K to £8K a year per listing.

Average price
£8.03under the $15 to $100 sweet spot
Price range
£3.95–£13.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #96 within Electrical. It carries 2,963 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
12.8%
Average rank
#96in Electrical
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,963per listing
Listings tracked
28

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top 2 Gang Extension Lead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

48

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

14%

  • PRO ELEC52%
  • Status12%
  • EXTRASTAR7%
  • Mscien6%
  • XGKEGS5%
  • ROOTOMA4%
  • Open — no brand owns it (7 brands, 14%)

Demand

2 Gang Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Search terms

Top 2 Gang Extension Lead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2 gang extension lead38K/yr
  • 2 plug extension lead37K/yr
  • 2 way extension lead26K/yr
  • 2 socket extension lead23K/yr
  • double extension lead16K/yr
  • extension lead 2 socket6K/yr
  • double socket extension15K/yr
  • 2 socket extension lead 2m9K/yr
  • two plug extension lead10K/yr
  • extension lead 3m 2 socket7K/yr

Reviews and returns

What reviews say buyers love and hate about 2 Gang Extension Lead

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug23%−0.08

The USB ports were faulty

found it smouldering in the socket yesterday lucky I was home or this couldve burnt my house down

Non rewireable plug

Advertised Vs Actual Product13%−0.04

Not as advertised

Misleading

Not as described

Quality-Overall8%+1.79

It doesn't have the best appearance though

Not cheap and is no way worth the money

Poor quality

Durability8%−0.04

First switch failed after a couple of weeks

so it's disappointing that it lasted less than two years

Stopped working after 2/3 months

Add-Ons/Attachments7%−0.03

Extension plug short

Cheap extension lead

no mounting points on the rear of the extension

Love

Quality-Overall24%+1.79

Excellent product

this is good quality kit

The build quality feels solid

Advertised Vs Actual Product15%−0.04

As advertised

Exactly as advertised

Works as expected

Value For Money11%+0.98

Great value

Excellent for the money

Excellent Value

Socket/Port/Plug10%−0.08

the USB ports are useful

I love the additional USB ports

Brilliant Plug Adaptor

Add-Ons/Attachments9%−0.03

its a sturdy extension

Good extension

Good extension box

Return

0.9% Return rate 50% Fixable by listing

Size-Overall35%▅▆▆█▅▅

the heads on the screws provided were too big

A tight fit

Socket/Port/Plug17%▆▄▆▅█▆

The USB ports were faulty

found it smouldering in the socket yesterday lucky I was home or this couldve burnt my house down

Non rewireable plug

Functionality-Overall7%▇██▇█▃
Compatibility-Overall5%▃▄█▃▅▇

Can't fit done types next to each other

The socket set is not good many uk plugs are not compatible

It is therefore not suitable for the intended purpose

Add-Ons/Attachments4%█▅▆▄█▄

Extension plug short

Cheap extension lead

no mounting points on the rear of the extension

FAQ

Common 2 Gang Extension Lead questions

Answered from the same tracked data.