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2.5mm Twin and Earth Cable

Fail

The top 5 brands take 96% of clicks, so 2.5mm Twin and Earth Cable is a Fail.

Flapen Score
37
37 / 100
Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 49
Market size
£73K/yr113K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
77%top-5 click share · 7 brands · 11 sellers

Flapen Score

2.5mm Twin and Earth Cable against its category

The dotted line is the DIY & Tools average. Past it, 2.5mm Twin and Earth Cable is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2.5mm Twin and Earth Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 2.5mm Twin and Earth Cable 113K times last year and spent an estimated £73K. The top 5 brands take 96% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
4.5%
Market size, estimated
£73Ka year
Peak month
November1.4× the quietest month
Top search term
2.5mm twin and earth cable69K searches a year

02 · Price

A sale here is worth £14.26.

Listings sell for £14.26 on average, from £3.59 to £50.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £14.26 that is £7K to £11K a year per listing.

Average price
£14.26under the $15 to $100 sweet spot
Price range
£3.59–£50.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Electrical. It carries 819 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#66in Electrical
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
819per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top 2.5mm Twin and Earth Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

11

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Primes DIY48%
  • SHPELEC29%
  • LampStation10%
  • J&S UNIVERSE7%
  • ArmaKit3%
  • Autowiring2%
  • Open — no brand owns it (1 brand, 2%)

Demand

2.5mm Twin and Earth Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 2.5mm Twin and Earth Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2.5mm twin and earth cable69K/yr
  • twin and earth 2.5mm16K/yr
  • 2.5mm cable12K/yr
  • twin and earth cable5K/yr
  • 2.5 twin and earth cable5K/yr
  • twin and earth3K/yr
  • 2.5 mm twin and earth cable3K/yr

Reviews and returns

What reviews say buyers love and hate about 2.5mm Twin and Earth Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength50%−0.05

The plastic sheeve seemed a little brittle and flakey

Value For Money50%−0.15

Expensive for a piece of wire

Love

Advertised Vs Actual Product31%+1.83

Did the Job, spot on

Exactly as described

Looks like the picture

Value For Money25%−0.15

Competitive price

Good value

Best price I could find

Quality-Overall24%+0.67

Quality product and fast deliverie

Excellent product

Quality is good

Locally Manufactured7%+0.85

Great cable thats made in England

Compatibility-Overall7%+0.85

Worked just fine for my new wall socket

Return

1.2% Return rate 60% Fixable by listing

Size-Overall47%▆█▅█▄▄
Compatibility-Overall16%▆▁▅▁▆█
Advertised Vs Actual Product6%▁█▇▁▁▁
Functionality-Overall6%▁▁▃█▁▁
Thickness3%▁█▁▁▁▁

FAQ

Common 2.5mm Twin and Earth Cable questions

Answered from the same tracked data.