18 Inch Paint Roller
MaybeReturns run at only 0.7% of orders. But the top 5 brands take 96% of clicks, so 18 Inch Paint Roller is a Maybe.
- Flapen Score
- 51 / 100Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 4951
- Market size
- £283K/yr216K searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 43%top-5 click share · 9 brands · 67 sellers
Flapen Score
18 Inch Paint Roller against its category
The dotted line is the DIY & Tools average. Past it, 18 Inch Paint Roller is stronger. Inside it, weaker.
Market
The 18 Inch Paint Roller market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 18 Inch Paint Roller 216K times last year and spent an estimated £283K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £283K a year.
- Searches, last 12 months
- 216K
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £283Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- purdy82K searches a year
02 · Price
A sale here is worth £29.48.
Listings sell for £29.48 on average, from £4.93 to £130.51. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £29.48 that is £3K to £7K a year per listing.
- Average price
- £29.48inside the $15 to $100 sweet spot
- Price range
- £4.93–£130.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Painting Supplies, Tools & Wall Treatments. It carries 939 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #81in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 939per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top 18 Inch Paint Roller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Purdy 753018 12-Inch to 18-Inch Adjustable Paint Roller Fram
- Price
- £16.38
- Rating
- 4.7/5
- Reviews
- 3,678
- Age
- 14y ago
Purdy Colossus Roller Kit Colossus Roller Kit
- Price
- £48.68
- Rating
- 4.1/5
- Reviews
- 162
- Age
- 9y ago
Purdy Revolution Frame 9 1.75 Core Frame
- Price
- £12.25
- Rating
- 4.6/5
- Reviews
- 1,399
- Age
- 11y ago
Purdy Revolution Jumbo Mini Frame 12 Inch
- Price
- £6.66
- Rating
- 4.6/5
- Reviews
- 2,047
- Age
- 13y ago
Purdy 14C810600 Mini Jumbo Roller Starter Kit 4.5 White
- Price
- £11.08
- Rating
- 4.7/5
- Reviews
- 760
- Age
- 11y ago
Trending
90-day click momentum
Polegas 5 Pcs Paint Roller Set with 2 Pcs 18 Inch Paint Roller Sleeve Extendable Paint Roller Frame Paint Roller Tray with Wheels Paint Roller Extension Pole Long Paint Roller for Ceilings
- Price
- £34.42
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 1y ago
18 inch Large Paint Roller Set 13pcs Roller Sets for Painting - 4 Extension Pole Paint Roller Tray with Wheels 2 Brushes 5 Putty Knife Paint Mixer Complete Paint Roller for Walls and Ceilings
- Price
- £35.26
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 9mo ago
Purdy Pole Plus 2 ft to 4 ft Adjustable Extension Pole with pin Lock Secure fit Compatible with Purdy Painting Tools Ideal for Professional and DIY use Lightweight Durable and Ergonomic Design
- Price
- £28.93
- Rating
- 4.9/5
- Reviews
- 87
- Age
- 1y ago
Purdy PAIL LINERS PACK OF 3 Transparent 21x21 cms
- Price
- £4.95
- Rating
- 4.6/5
- Reviews
- 481
- Age
- 5y ago
Purdy Revolution Jumbo Mini Frame 12 Inch
- Price
- £6.66
- Rating
- 4.6/5
- Reviews
- 2,047
- Age
- 13y ago
Newest
by launch date18 inch Large Paint Roller Set 13pcs Roller Sets for Painting - 4 Extension Pole Paint Roller Tray with Wheels 2 Brushes 5 Putty Knife Paint Mixer Complete Paint Roller for Walls and Ceilings
- Price
- £35.26
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 9mo ago
Purdy Pole Plus 2 ft to 4 ft Adjustable Extension Pole with pin Lock Secure fit Compatible with Purdy Painting Tools Ideal for Professional and DIY use Lightweight Durable and Ergonomic Design
- Price
- £28.93
- Rating
- 4.9/5
- Reviews
- 87
- Age
- 1y ago
Polegas 5 Pcs Paint Roller Set with 2 Pcs 18 Inch Paint Roller Sleeve Extendable Paint Roller Frame Paint Roller Tray with Wheels Paint Roller Extension Pole Long Paint Roller for Ceilings
- Price
- £34.42
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 1y ago
Voomey 18 Paint Roller Set10Pc Paint Roller Tray with Liner 12 18 Microfiber Paint Roller Paint Extension PoleSuitable for DIY Interior Walls Rooms
- Price
- £46.92
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 1y ago
Purdy Painters Storage Box
- Price
- £130.51
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
67
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
3%
- Purdy86%
- ROLLINGDOG3%
- Polegas3%
- Voomey2%
- Qivine2%
- Decomarte1%
- Open — no brand owns it (3 brands, 3%)
Demand
18 Inch Paint Roller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
Search terms
Top 18 Inch Paint Roller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- purdy82K/yr
- purdy roller55K/yr
- 18 inch paint roller24K/yr
- purdy roller frame11K/yr
- 18 inch roller6K/yr
- purdy paint roller8K/yr
- 18 inch paint roller set7K/yr
- purdy tools7K/yr
- purdy roller set5K/yr
- purdy rollers4K/yr
Reviews and returns
What reviews say buyers love and hate about 18 Inch Paint Roller
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after one use
After a month of use is broken
broke straight away
the roller is so cheap
Bad quality
rubbish
The roller only paints from either end and falls off
Also the 1 inch nap roller kept leaving fluff all over the painted wall
Paint roller
are not fit for normal fittings
These rollers are miniature
it's done because it is so big
the screws are rusty on the roller
Love
Top notch products
Excellent quality
Strong build quality
Extremely handy
easy to use
Very handy to have
Good value for money
delivers great value
no problems bit expensive
Cleans paint brushes well
Easy to clean
Very effective at cleaning brushes especially emulsion
Cleans paint brushes well
Holds paint and applies well
pick up of paint is excellent
Return
0.7% Return rate 43% Fixable by listing
are not fit for normal fittings
These rollers are miniature
it's done because it is so big
The roller only paints from either end and falls off
Also the 1 inch nap roller kept leaving fluff all over the painted wall
Paint roller
Pole works loose in use
the roller is so cheap
Bad quality
rubbish
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 18 Inch Paint Roller questions
Answered from the same tracked data.