12 Inch Roller Sleeve
FailThe top 5 brands take 96% of clicks, so 12 Inch Roller Sleeve is a Fail.
- Flapen Score
- 48 / 100Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 4948
- Market size
- £76K/yr75K searches / yr
- 90-day growth
- -6.9%search demand this quarter
- Competition
- 46%top-5 click share · 9 brands · 73 sellers
Flapen Score
12 Inch Roller Sleeve against its category
The dotted line is the DIY & Tools average. Past it, 12 Inch Roller Sleeve is stronger. Inside it, weaker.
Market
The 12 Inch Roller Sleeve market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 12 Inch Roller Sleeve 75K times last year and spent an estimated £76K. The top 5 brands take 96% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
9.0% of searches ended in a purchase last week.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -6.9%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £76Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- hamilton perfection roller10K searches a year
02 · Price
A sale here is worth £11.29.
Listings sell for £11.29 on average, from £3.01 to £57.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.29 that is £1K to £3K a year per listing.
- Average price
- £11.29under the $15 to $100 sweet spot
- Price range
- £3.01–£57.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #88 within Painting Supplies, Tools & Wall Treatments. It carries 751 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 78%
- Out of stock, average day
- 1.9%
- Average rank
- #88in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 751per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top 12 Inch Roller Sleeve products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Harris Trade Medium Pile Micropoly Roller Sleeve 12
- Price
- £3.22
- Rating
- 4.5/5
- Reviews
- 200
- Age
- 2y ago
5 x 9 Hamilton Perfection Medium Pile Roller Sleeves 1.75 Core
- Price
- £13.93
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 5y ago
Purdy Colossus 12 Roller Sleeve (Pile Height = 1 Inch)
- Price
- £9.68
- Rating
- 4.6/5
- Reviews
- 1,032
- Age
- 14y ago
3 x 12 Hamilton Perfection Medium Pile Paint Rollers
- Price
- £12.90
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 2y ago
Hamilton for The Trade Medium Pile Roller Set with Tray | 7 Piece Set | 9 (1.75 Core)
- Price
- £8.13
- Rating
- 4.6/5
- Reviews
- 761
- Age
- 4y ago
Trending
90-day click momentum
3 x 4 Hamilton Perfection Medium Pile Paint Roller Sleeves (1281203-40)
- Price
- £7.90
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 2y ago
ROLLINGDOG 12 Paint Roller Sleeve - 1/2(12mm) Medium Pile Suitable for Lightly Textured Walls Old Interior Walls Light Cement Surfaces (Pack of 3 Polyester)
- Price
- £12.16
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 1y ago
5 x 9 Hamilton Perfection Medium Pile Roller Sleeves 1.75 Core
- Price
- £13.93
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 5y ago
ProDec 12 inch x 1.75 Heavy Duty Woven Trade Professional Double Arm Paint Roller for Fast Coverage Painting with Emulsion and Masonry Paints on Interior and Exterior Walls and Ceilings 12
- Price
- £3.91
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 13y ago
Hamilton 1841-24 Perfection Cage Roller Frame 229mm 9
- Price
- £9.09
- Rating
- 4.5/5
- Reviews
- 116
- Age
- 14y ago
Newest
by launch date
Hamilton Perfection 6 Piece 9 Paint Roller Set 5 x Medium 1 x Long 1.75 Core
- Price
- £15.06
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 1y ago
ROLLINGDOG 12 Paint Roller Sleeve - 1/2(12mm) Medium Pile Suitable for Lightly Textured Walls Old Interior Walls Light Cement Surfaces (Pack of 3 Polyester)
- Price
- £12.16
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 1y ago
Harris Trade Medium Pile Micropoly Roller Sleeve 12
- Price
- £3.22
- Rating
- 4.5/5
- Reviews
- 200
- Age
- 2y ago
Harris Trade Double Arm Paint Roller Frame 12
- Price
- £9.51
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 2y ago
6 x Hamilton Perfection Paint Roller Sleeves 9 x 1.75 & Free Angled Brush (1541906-301)
- Price
- £18.92
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
73
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
46%
Top 20: 83%
Open market
2%
- HAMILTON47%
- Purdy26%
- Harris13%
- ROLLINGDOG6%
- CORAL3%
- Axus Decor2%
- Open — no brand owns it (3 brands, 2%)
Demand
12 Inch Roller Sleeve search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top 12 Inch Roller Sleeve search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hamilton perfection roller10K/yr
- purdy roller sleeves14K/yr
- 12 inch roller sleeve11K/yr
- 12 inch paint roller10K/yr
- hamilton roller7K/yr
- 12 inch roller8K/yr
- hamilton roller sleeves7K/yr
- purdy 12 inch roller sleeve4K/yr
- hamilton paint rollers4K/yr
Reviews and returns
What reviews say buyers love and hate about 12 Inch Roller Sleeve
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
When he started painting the ceiling lots of little bits came off onto my ceiling
starts losing paint after that
fluff came off as i attempted to paint with it
Poor quality Pole - snapped into held the first use
They roll quality was poor
Not good quality
Broke after one use
Fluff comes off it
snapped in half after 20 minutes of use
not worth it
Absolute waste of money
Not fit in
Not fit for purpuse
These rollers are miniature
Love
Good quality
Strong build quality
Very nice quality set
Good price
Great value for money
Excellent value for money
Great at picking up paint
paint was perfect
pick up of paint is excellent
does exactly what it is designed to do
As described
perfect, works as it should
Easy to use
Easy to use and change
easy for cutting in
Return
0.4% Return rate 56% Fixable by listing
Not fit in
Not fit for purpuse
These rollers are miniature
When he started painting the ceiling lots of little bits came off onto my ceiling
starts losing paint after that
fluff came off as i attempted to paint with it
Poor quality Pole - snapped into held the first use
They roll quality was poor
Not good quality
Didnt work
Keep looking
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Best Flapen score
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FAQ
Common 12 Inch Roller Sleeve questions
Answered from the same tracked data.