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11mm Glue Sticks

Fail

Prices span $2.43–$13.27, mostly outside the sweet spot, so 11mm Glue Sticks is a Fail.

Flapen Score
35
35 / 100
Ranks 2,091 of 2,225 DIY & Tools niches · −14 vs the category median of 49
Market size
£66K/yr48K searches / yr
90-day growth
-29.7%search demand this quarter
Competition
81%top-5 click share · 10 brands · 17 sellers

Flapen Score

11mm Glue Sticks against its category

The dotted line is the DIY & Tools average. Past it, 11mm Glue Sticks is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 11mm Glue Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 11mm Glue Sticks 48K times last year and spent an estimated £66K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

19.7% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-29.7%
Conversion, latest week
19.7%
Market size, estimated
£66Ka year
Peak month
December2.3× the quietest month
Top search term
11mm glue sticks19K searches a year

02 · Price

A sale here is worth £6.97.

Listings sell for £6.97 on average, from £2.43 to £13.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.97 that is £3K to £5K a year per listing.

Average price
£6.97under the $15 to $100 sweet spot
Price range
£2.43–£13.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #214 within Adhesives & Sealers. It carries 2,389 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#214in Adhesives & Sealers
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,389per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top 11mm Glue Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

17

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

13%

  • ANSIO36%
  • SMITH'S 201513%
  • JelKen12%
  • FZGUSYAF11%
  • Shall9%
  • RnCop6%
  • Open — no brand owns it (4 brands, 13%)

Demand

11mm Glue Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top 11mm Glue Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 11mm glue sticks19K/yr
  • hot glue sticks 11mm10K/yr
  • glue gun sticks 11mm9K/yr
  • 11mm glue sticks for glue gun5K/yr
  • glue sticks for glue gun 11mm5K/yr

Reviews and returns

What reviews say buyers love and hate about 11mm Glue Sticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness40%−0.01

Sticks

Glue gun struggled to grip glue sticks

Not what I was expecting for a beeway glue stick

Grip20%−0.09

too slippery and doesn't grip, so I have to push it manually, not recomended

Stretchability/Expandability/Elasticity10%−0.04

these ones stick to your hands and fingers and are a nightmare to get off whereas my other sticks came off easily and felt more stretchy

Size-Overall10%+0.67

So is a bit of a tight fit for my 11mm Bosch

Love

Adhesion/Stickiness29%−0.01

Good adhesion

These glue sticks are fantastic

Great big size pack of large glue sticks

Value For Money25%+0.21

Excellent value

Great Value

Good value

Quality-Overall20%+2.32

Excellent product

Honest & reliable company

Great value and quality

Size-Overall5%+0.67

These fit perfectly

Perfect Fit and Great Quality Glue Sticks

Perfect fit for daughters glue gun

Strength4%+0.44

Strong

Very strong bond = very happy florist

Good and strong hold

Return

0.6% Return rate 86% Fixable by listing

Size-Overall85%█▇▇█▇▇

So is a bit of a tight fit for my 11mm Bosch

Adhesion/Stickiness6%▁▄█▅▃▆

Sticks

Glue gun struggled to grip glue sticks

Not what I was expecting for a beeway glue stick

Compatibility-Overall2%▁▁▃▁█▁
Thickness1%▁█▁▁▇▁
Functionality-Overall1%▁▁▄▁▁█

FAQ

Common 11mm Glue Sticks questions

Answered from the same tracked data.