11mm Glue Sticks
Skip itPrices mostly outside the sweet spot ($2.43–$13.27) — this niche doesn't clear our bar today.
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Okay2,389avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.97avg listing price — sweet spot $15–$100
Market size
Bad£66K£66K/yr · 48K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-29.7%90-day search growth — must beat 0% to launch
Price range
Bad£2.43–£13.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Is 11mm glue sticks profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 11mm glue sticks is a £66K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
11mm glue sticks market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £56K–£70K
- units × avg price
- Conversion rate
- 19.7%
- Avg BSR
- #214
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 8.2%
- Avg brand age
- 64 months
- Avg seller age
- 189 days
Competition: brands, sellers & click share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
17
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
13%
- ANSIO36%
- SMITH'S 201513%
- JelKen12%
- FZGUSYAF11%
- Shall9%
- RnCop6%
- Open — no brand owns it (4 brands, 13%)
11mm glue sticks demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top 11mm glue sticks search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- 11mm glue sticks19K/yr
- hot glue sticks 11mm10K/yr
- glue gun sticks 11mm9K/yr
- 11mm glue sticks for glue gun5K/yr
- glue sticks for glue gun 11mm5K/yr
Top 11mm glue sticks products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ANSIO Hot Glue Sticks for Hot Glue Gun SGS Approved 50 pcs - 11mm x 100mm
ANSIO£5.354.7★3,931 rev
Professional Hot Glue Sticks by Smiths | 11mm x 200mm | 42 Pack | Grade A+ Clear Glue Gun Refills | Environmentally Safe EVA Resin | RoHS Certified | Fits 99.9% of Glue Guns | Perfect for Most Uses
SMITH'S 2015£8.274.7★1,102 rev
JelKen Hot Glue Sticks | 11mm x 100mm | 40pcs | Hot Melt Glue Gun Sticks
JelKen£5.524.8★743 rev
FZGUSYAF Hot Glue Sticks 150 x 11 MM Transparent Glue for 11mm Hot Glue Gun - 28PCS
FZGUSYAF£4.184.7★148 rev
SHALL Full Size Hot Glue Sticks 0.43 Dia x 8 Long(11mm x 200 mm)70-Pack Clear Hot Melt Glue Gun Sticks for All-Temp Glue Guns Multipurpose DIY Art Craft Sealing Restoration Holiday Decorationn
Shall£13.274.8★3,198 rev
Newest
by launch dateFZGUSYAF Hot Glue Sticks 150 x 11 MM Transparent Glue for 11mm Hot Glue Gun - 28PCS
FZGUSYAF£4.18148 rev
G4GADGET Hot Glue Sticks 50 Pack Glue Sticks for Glue Gun | Strong Bond | Fast Melt | Clear Hot Melt Glue Sticks for Crafting DIY Repairs Arts & Crafts (50 11mm x 100mm)
G4GADGET£4.89202 rev
RnCop Hot Glue Sticks 65 Pack 11mm x 100mm Hot Melt Glue Gun Sticks for Hot Glue Gun
RnCop£7.70833 rev
JelKen Hot Glue Sticks | 11mm x 100mm | 40pcs | Hot Melt Glue Gun Sticks
JelKen£5.52743 rev
SHALL Full Size Hot Glue Sticks 0.43 Dia x 8 Long(11mm x 200 mm)70-Pack Clear Hot Melt Glue Gun Sticks for All-Temp Glue Guns Multipurpose DIY Art Craft Sealing Restoration Holiday Decorationn
Shall£13.273,198 rev
Trending
90-day click momentumANSIO Hot Glue Sticks for Hot Glue Gun SGS Approved 50 pcs - 11mm x 100mm
ANSIO£5.354.7★
FZGUSYAF Hot Glue Sticks 150 x 11 MM Transparent Glue for 11mm Hot Glue Gun - 28PCS
FZGUSYAF£4.184.7★
JelKen Hot Glue Sticks | 11mm x 100mm | 40pcs | Hot Melt Glue Gun Sticks
JelKen£5.524.8★
WORKPRO Glue Sticks for Glue Gun 11 mm x 100 mm 100 Pack Hot Glue Sticks for DIY Hobbycraft General Repairs Home Decoration and Gluing Projects
WORKPRO£10.114.7★
Professional Hot Glue Sticks by Smiths | 11mm x 200mm | 42 Pack | Grade A+ Clear Glue Gun Refills | Environmentally Safe EVA Resin | RoHS Certified | Fits 99.9% of Glue Guns | Perfect for Most Uses
SMITH'S 2015£8.274.7★
What reviews say buyers love and hate about 11mm glue sticks
What buyers praise and complain about, mined from review topics.What buyers love
“Good adhesion”
“Excellent value”
“Excellent product”
“These fit perfectly”
“Strong”
“Exactly as described”
“Great and durable”
“Easy to use”
“works really well”
“This product is very soft”
What buyers complain about
“Sticks”
“too slippery and doesn't grip, so I have to push it manually, not recomended”
“these ones stick to your hands and fingers and are a nightmare to get off whereas my other sticks came off easily and felt more stretchy”
“So is a bit of a tight fit for my 11mm Bosch”
Top return reasons
Common 11mm glue sticks questions
- Is 11mm glue sticks profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 10 tracked products. 90-day search growth is -29.7%. Flapen's verdict: Skip it (35/100).
- How competitive is the 11mm glue sticks niche?
- 10 brands and 17 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in 11mm glue sticks?
- Top complaints mined from reviews: Adhesion/Stickiness, Grip, Stretchability/Expandability/Elasticity. The return rate is 0.6%.
- When does demand for 11mm glue sticks peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the 11mm glue sticks niche?
- Listings span £2.43–£13.27; the average listing price is £6.97 (sweet spot $15–$100). The average incumbent carries 2,389 reviews — the moat a new listing must climb.
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