Protein Powder
weak search conversion (1.2%) — Protein Powder doesn't clear our bar today.
Flapen Score
Top 6% of 198 Health, Household and Personal Care niches · +11 vs the category median of 37
Is Protein Powder profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Protein Powder is a $115K/yr Amazon Singapore market (146K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 48/100.
Protein Powder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +18.0% over the last 90 days and 1.2% of searches end in a purchase.
$115K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 34 products
Top Protein Powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Optimum Nutrition Gold Standard 100% Whey Protein Powder Double Rich Chocolate Double Rich Chocolate 2.27 kilograms
- Price
- $106.44
- Rating
- 4.5/5
- Reviews
- 5,956
- Age
- 5y ago
Optimum Nutrition Gold Standard Whey Double Rich Chocolate 907.185 grams
- Price
- $57.43
- Rating
- 4.5/5
- Reviews
- 56,377
- Age
- 13y ago
Myprotein Impact Whey Protein Blend Vanilla 2.2 lbs (40 Servings)
- Price
- $49.13
- Rating
- 4.4/5
- Reviews
- 7,669
- Age
- 12y ago
Optimum Nutrition Gold Standard 100% Whey Protein Powder Chocolate Hazelnut 2 Pound (Packaging May Vary)
- Price
- $54.95
- Rating
- 4.6/5
- Reviews
- 2,290
- Age
- 7y ago
OPTIMUM NUTRITION Gold Standard 100% Whey Protein Powder Vanilla Ice Cream 2 Pound (Packaging May Vary) (1031669-P)
- Price
- $56.04
- Rating
- 4.6/5
- Reviews
- 28,272
- Age
- 13y ago
Trending
90-day click momentumMyprotein Impact Whey Protein Blend Vanilla 2.2 lbs (40 Servings)
- Price
- $49.13
- Rating
- 4.4/5
- Reviews
- 7,669
- Age
- 12y ago
MuscleTech Whey Protein Powder | Nitro-Tech Whey Gold Protein Powder | Whey Protein Isolate Smoothie Mix | Protein Powder for Women & Men | Chocolate Protein Powder 2 lbs (28 Serv)-package varies
- Price
- $39.44
- Rating
- 4.5/5
- Reviews
- 1,126
- Age
- 9y ago
Dymatize ISO 100 Whey Protein Powder with 25g of Hydrolyzed 100% Whey Isolate Gluten Free Fast Digesting 1.6 Pound Chocolate Peanut Butter 20 Servings
- Price
- $44.32
- Rating
- 4.5/5
- Reviews
- 1,473
- Age
- 3y ago
OPTIMUM NUTRITION GOLD STANDARD 100% Whey Protein Powder French Vanilla Creme 5 Pound 1031682
- Price
- $112.41
- Rating
- 4.6/5
- Reviews
- 15,268
- Age
- 13y ago
Optimum Nutrition Gold Standard 100% Whey Protein Powder Double Rich Chocolate 0.68 Pound (Pack of 1)
- Price
- $27.06
- Rating
- 4.6/5
- Reviews
- 582
- Age
- 1y ago
Newest
by launch dateOptimum Nutrition Gold Standard 100% Whey Protein Powder Double Rich Chocolate 0.68 Pound (Pack of 1)
- Price
- $27.06
- Rating
- 4.6/5
- Reviews
- 582
- Age
- 1y ago
RYSE Loaded Protein Powder - Skippy Peanut Butter - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub
- Price
- $57.29
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 2y ago
Dymatize ISO 100 Whey Protein Powder with 25g of Hydrolyzed 100% Whey Isolate Gluten Free Fast Digesting 1.6 Pound Chocolate Peanut Butter 20 Servings
- Price
- $44.32
- Rating
- 4.5/5
- Reviews
- 1,473
- Age
- 3y ago
Optimum Nutrition Gold Standard 100% Whey Protein Powder Double Rich Chocolate Double Rich Chocolate 2.27 kilograms
- Price
- $106.44
- Rating
- 4.5/5
- Reviews
- 5,956
- Age
- 5y ago
Optimum Nutrition Gold Standard 100% Whey Protein Powder Extreme Milk Chocolate Extreme Milk Chocolate 907 grams
- Price
- $55.19
- Rating
- 4.5/5
- Reviews
- 377
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
25
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
46%
Top 20: 83%
Open market
10%
- Optimum Nutrition62%
- Dymatize11%
- Myprotein6%
- Orgain4%
- Now Foods4%
- NAKED2%
- Open — no brand owns it (6 brands, 10%)
Protein Powder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Protein Powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- protein43K/yr
- protein powder41K/yr
- whey protein24K/yr
- whey protein isolate10K/yr
- optimum nutrition whey protein10K/yr
- whey5K/yr
- optimum nutrition6K/yr
- whey isolate5K/yr
What reviews say buyers love and hate about Protein Powder
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“lovely taste”
“Product itself is good as it was my 2nd time buying”
“Exactly what I was looking for”
What buyers complain about
100% of reviews“It tastes just like melted vanilla ice cream if you mix it with milk”
“Not good value”
Common Protein Powder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
