Protein Powder
FailBuyers convert on only 1.2% of searches, so Protein Powder is a Fail.
- Flapen Score
- 48 / 100Top 6% of 198 Health, Household and Personal Care niches · +11 vs the category median of 3748
- Market size
- $115K/yr146K searches / yr
- 90-day growth
- +18.0%search demand this quarter
- Competition
- 46%top-5 click share · 12 brands · 25 sellers
Flapen Score
Protein Powder against its category
The dotted line is the Health, Household and Personal Care average. Past it, Protein Powder is stronger. Inside it, weaker.
Market
The Protein Powder market on Amazon at a glance
Shoppers on Amazon Singapore searched for Protein Powder 146K times last year and spent an estimated $115K. The top 5 brands take 88% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.
- Searches, last 12 months
- 146K
- Growth, 90 days vs prior 90
- +18.0%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $115Ka year
- Top search term
- protein43K searches a year
02 · Price
A sale here is worth $66.40.
Listings sell for $66.40 on average, from $3.53 to $134.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $66.40 that is $7K to $17K a year per listing.
- Average price
- $66.40inside the $15 to $100 sweet spot
- Price range
- $3.53–$134.64
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$17K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
12% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #25 within Health, Household and Personal Care. It carries 10,808 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 12%
- Prime listings
- 91%
- Out of stock, average day
- 4.8%
- Average rank
- #25in Health, Household and Personal Care
- Average rating
- 4.52 starsAmazon Singapore average 4.47 stars
- Average reviews
- 10,808per listing
- Listings tracked
- 34
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 91 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 91 months
Products
Top Protein Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Optimum Nutrition Gold Standard 100% Whey Protein Powder Double Rich Chocolate Double Rich Chocolate 2.27 kilograms
- Price
- $106.44
- Rating
- 4.5/5
- Reviews
- 5,956
- Age
- 5y ago

Optimum Nutrition Gold Standard Whey Double Rich Chocolate 907.185 grams
- Price
- $57.43
- Rating
- 4.5/5
- Reviews
- 56,377
- Age
- 13y ago

Myprotein Impact Whey Protein Blend Vanilla 2.2 lbs (40 Servings)
- Price
- $49.13
- Rating
- 4.4/5
- Reviews
- 7,669
- Age
- 12y ago

Optimum Nutrition Gold Standard 100% Whey Protein Powder Chocolate Hazelnut 2 Pound (Packaging May Vary)
- Price
- $54.95
- Rating
- 4.6/5
- Reviews
- 2,290
- Age
- 7y ago

OPTIMUM NUTRITION Gold Standard 100% Whey Protein Powder Vanilla Ice Cream 2 Pound (Packaging May Vary) (1031669-P)
- Price
- $56.04
- Rating
- 4.6/5
- Reviews
- 28,272
- Age
- 13y ago
Trending
estimated 90-day click momentum
Myprotein Impact Whey Protein Blend Vanilla 2.2 lbs (40 Servings)
- Price
- $49.13
- Rating
- 4.4/5
- Reviews
- 7,669
- Age
- 12y ago

MuscleTech Whey Protein Powder | Nitro-Tech Whey Gold Protein Powder | Whey Protein Isolate Smoothie Mix | Protein Powder for Women & Men | Chocolate Protein Powder 2 lbs (28 Serv)-package varies
- Price
- $39.44
- Rating
- 4.5/5
- Reviews
- 1,126
- Age
- 9y ago

Dymatize ISO 100 Whey Protein Powder with 25g of Hydrolyzed 100% Whey Isolate Gluten Free Fast Digesting 1.6 Pound Chocolate Peanut Butter 20 Servings
- Price
- $44.32
- Rating
- 4.5/5
- Reviews
- 1,473
- Age
- 3y ago

OPTIMUM NUTRITION GOLD STANDARD 100% Whey Protein Powder French Vanilla Creme 5 Pound 1031682
- Price
- $112.41
- Rating
- 4.6/5
- Reviews
- 15,268
- Age
- 13y ago

Optimum Nutrition Gold Standard 100% Whey Protein Powder Double Rich Chocolate 0.68 Pound (Pack of 1)
- Price
- $27.06
- Rating
- 4.6/5
- Reviews
- 582
- Age
- 1y ago
Newest
by launch date
Optimum Nutrition Gold Standard 100% Whey Protein Powder Double Rich Chocolate 0.68 Pound (Pack of 1)
- Price
- $27.06
- Rating
- 4.6/5
- Reviews
- 582
- Age
- 1y ago

RYSE Loaded Protein Powder - Skippy Peanut Butter - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub
- Price
- $57.29
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 2y ago

Dymatize ISO 100 Whey Protein Powder with 25g of Hydrolyzed 100% Whey Isolate Gluten Free Fast Digesting 1.6 Pound Chocolate Peanut Butter 20 Servings
- Price
- $44.32
- Rating
- 4.5/5
- Reviews
- 1,473
- Age
- 3y ago

Optimum Nutrition Gold Standard 100% Whey Protein Powder Double Rich Chocolate Double Rich Chocolate 2.27 kilograms
- Price
- $106.44
- Rating
- 4.5/5
- Reviews
- 5,956
- Age
- 5y ago

Optimum Nutrition Gold Standard 100% Whey Protein Powder Extreme Milk Chocolate Extreme Milk Chocolate 907 grams
- Price
- $55.19
- Rating
- 4.5/5
- Reviews
- 377
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
25
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 83%
Open market
10%
- Optimum Nutrition62%
- Dymatize11%
- Myprotein6%
- Orgain4%
- Now Foods4%
- NAKED2%
- Open — no brand owns it (6 brands, 10%)
Demand
Protein Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Oct · busiest ÷ quietest = 1.9× · 10 of 12 months tracked
Search terms
Top Protein Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- protein43K/yr
- protein powder41K/yr
- whey protein24K/yr
- whey protein isolate10K/yr
- optimum nutrition whey protein10K/yr
- whey5K/yr
- optimum nutrition6K/yr
- whey isolate5K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Powder
We read the reviews and the return reasons for every product selling here.
“It tastes just like melted vanilla ice cream if you mix it with milk”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









