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Calcium

a small market ($7K/yr) — Calcium doesn't clear our bar today.

Flapen Score

48
Skip it

Top 6% of 198 Health, Household and Personal Care niches · +11 vs the category median of 37

Market size 2Growth 41Conversion 58Competition 59Returns 100Price range 79Avg price 92Brand share 37Review moat 21Quality gap 32
This niche Category average · 198 niches

Is Calcium profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Calcium is a $7K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jul–Nov. Verdict: Skip it — 48/100.

Calcium: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +13.0% over the last 90 days and 5.0% of searches end in a purchase.

$7K

revenue / yr

Units sold / yr500
Search volume / yr+13.0%6K
Conversion rate5.0%
Avg price$21.98

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers10 · 15
Top-5 product click share50%
Open market17%
Avg brand age114 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement19%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews11,306

Top Calcium products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

$0$268$536$804$1K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

15

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

17%

  • Nature's Bounty27%
  • Caltrate19%
  • Nature Made13%
  • Nano Singapore12%
  • 21ST CENTURY6%
  • Now Foods6%
  • Open — no brand owns it (4 brands, 17%)

Calcium demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume6KCVR5.0%Products16Brands10Top 5 Brands83%OOS Rate7.5%Rating4.6★Reviews11,306Avg BSR#123
350250Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov · busiest ÷ quietest = 1.5×

Common Calcium questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Calcium 48/100 on Amazon Singapore — Skip it. The niche generates $7K/yr across 16 tracked products. Search demand moved +13.0% over the last 90 days.
Search demand for Calcium on Amazon Singapore peaks in Jul–Nov, where the busiest month runs 1.5× the quietest.