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Calcium

Fail

Shoppers spend an estimated $7K a year here, so Calcium is a Fail.

Flapen Score
48
48 / 100
Top 6% of 198 Health, Household and Personal Care niches · +11 vs the category median of 37
Market size
$7K/yr6K searches / yr
90-day growth
+13.0%search demand this quarter
Competition
50%top-5 click share · 10 brands · 15 sellers

Flapen Score

Calcium against its category

The dotted line is the Health, Household and Personal Care average. Past it, Calcium is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calcium market on Amazon at a glance

Shoppers on Amazon Singapore searched for Calcium 6K times last year and spent an estimated $7K. The top 5 brands take 83% of clicks. Demand peaks in Jul–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
+13.0%
Conversion, latest week
5.0%
Market size, estimated
$7Ka year
Peak month
July1.5× the quietest month
Top search term
calcium4K searches a year

02 · Price

A sale here is worth $21.98.

Listings sell for $21.98 on average, from $9.89 to $35.78. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $21.98 that is $0 to $2K a year per listing.

Average price
$21.98inside the $15 to $100 sweet spot
Price range
$9.89–$35.78
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

19% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #123 within Health, Household and Personal Care. It carries 11,306 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
69%
Out of stock, average day
7.5%
Average rank
#123in Health, Household and Personal Care
Average rating
4.56 starsAmazon Singapore average 4.47 stars
Average reviews
11,306per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 114 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
114 months

Products

Top Calcium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

15

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

17%

  • Brand 127%
  • Brand 219%
  • Brand 313%
  • Brand 412%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (4 brands, 17%)

Demand

Calcium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov · busiest ÷ quietest = 1.5×

FAQ

Common Calcium questions

Answered from the same tracked data.