Collagen
FailShoppers spend an estimated $26K a year here, so Collagen is a Fail.
- Flapen Score
- 48 / 100Top 6% of 198 Health, Household and Personal Care niches · +11 vs the category median of 3748
- Market size
- $26K/yr23K searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 47%top-5 click share · 23 brands · 36 sellers
Flapen Score
Collagen against its category
The dotted line is the Health, Household and Personal Care average. Past it, Collagen is stronger. Inside it, weaker.
Market
The Collagen market on Amazon at a glance
Shoppers on Amazon Singapore searched for Collagen 23K times last year and spent an estimated $26K. The top 5 brands take 60% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $26Ka year
- Peak month
- October1.4× the quietest month
- Top search term
- collagen16K searches a year
02 · Price
A sale here is worth $38.05.
Listings sell for $38.05 on average, from $6.08 to $85.28. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $38.05 that is $0 to $4K a year per listing.
- Average price
- $38.05inside the $15 to $100 sweet spot
- Price range
- $6.08–$85.28
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
26% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #87 within Health, Household and Personal Care. It carries 24,760 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 63%
- Out of stock, average day
- 10.6%
- Average rank
- #87in Health, Household and Personal Care
- Average rating
- 4.54 starsAmazon Singapore average 4.47 stars
- Average reviews
- 24,760per listing
- Listings tracked
- 35
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Collagen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Orgain Hydrolyzed Collagen Powder 20g Grass Fed Collagen Peptides Unflavored - Hair Skin Nail & Joint Support Supplement Paleo & Keto Non GMO Type 1 and 3 Collagen - 1lb (Packaging May Vary)
- Price
- $35.21
- Rating
- 4.5/5
- Reviews
- 36,750
- Age
- 8y ago

Collagen Peptides Powder (16oz) | Grass-Fed Certified Paleo Friendly Non-GMO and Gluten Free - Unflavored
- Price
- $47.68
- Rating
- 4.6/5
- Reviews
- 104,209
- Age
- 10y ago

Garden of Life Grass Fed Collagen Peptides Powder for Hair Skin Nails & Joints Unflavored 28 Servings
- Price
- $39.96
- Rating
- 4.5/5
- Reviews
- 16,555
- Age
- 7y ago

Youtheory Advanced Collagen - 6 000 mg Collagen - with Vitamin C - for Hair Skin & Nails* - Collagen Supplements for Women and Men - 290 Tablets
- Price
- $25.86
- Rating
- 4.6/5
- Reviews
- 35,991
- Age
- 14y ago

Vital Proteins Unflavored Collagen Peptides 567g (P40207)
- Price
- $58.95
- Rating
- 4.5/5
- Reviews
- 2,911
- Age
- 3y ago
Trending
estimated 90-day click momentum
Marine Collagen with Hyaluronic Acid 1100mg | 90 Collagen Capsules High Strength for Women & Men | Vitamins C E B2 Biotin Copper Zinc & Iodine | Collagen Supplements Made in The UK by Prowise
- Price
- $38.51
- Rating
- 4.5/5
- Reviews
- 793
- Age
- 7y ago

Vital Proteins Collagen Peptides Powder 9.33 oz Pack of 1 Unflavored with Hyaluronic Acid and Vitamin C
- Price
- $53.87
- Rating
- 4.5/5
- Reviews
- 201,309
- Age
- 12y ago

Swanson Type I Hydrolyzed Marine Collagen Peptides 400 mg 60 Caps Support Healthy Skin Tendons Arteries Joint Bones Fast Absorption
- Price
- $12.49
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 7y ago

Multi Collagen Protein Powder 32 oz | Type I II III V X | Hydrolyzed Collagen Peptides | Keto & Paleo Friendly | Unflavored & Gluten Free | by Horbaach
- Price
- $48.22
- Rating
- 4.4/5
- Reviews
- 7,494
- Age
- 6y ago

Its Just! - Collagen Protein Powder 1.25lbs Type I & III Pure Hydrolyzed Grass-Fed Collagen Peptides Dissolves Quickly Unflavored 20oz
- Price
- $32.92
- Rating
- 4.6/5
- Reviews
- 388
- Age
- 1y ago
Newest
by launch date
Its Just! - Collagen Protein Powder 1.25lbs Type I & III Pure Hydrolyzed Grass-Fed Collagen Peptides Dissolves Quickly Unflavored 20oz
- Price
- $32.92
- Rating
- 4.6/5
- Reviews
- 388
- Age
- 1y ago

NeoCell Super Collagen With Vitamin C and Biotin Skin Hair and Nails Supplement Includes Antioxidants Tablet 270 Count 1 Bottle
- Price
- $30.04
- Rating
- 4.6/5
- Reviews
- 10,050
- Age
- 3y ago

Nano Collagen 5+ Drink 6500mg - 30ml 6-in-1 Multi-dimensional Collagen Complex plus White Tomato Ginseng Biotin & Vitamin C | 15 sachets
- Price
- $28.90
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 3y ago

Vital Proteins Unflavored Collagen Peptides 567g (P40207)
- Price
- $58.95
- Rating
- 4.5/5
- Reviews
- 2,911
- Age
- 3y ago

1chi-yo Superior Chicken Collagen Broth 250g - Frozen
- Price
- $6.08
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
36
Est. top-5 brand share
60%
Top 20: 98%
Est. top-5 click share
47%
Top 20: 86%
Open market
32%
- Vital Proteins17%
- Orgain13%
- Sports Research12%
- Garden of Life10%
- Youtheory8%
- Now Foods8%
Demand
Collagen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about Collagen
We read the reviews and the return reasons for every product selling here.
“Clean and good as usual”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Collagen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









