Collagen
a small market ($26K/yr) — Collagen doesn't clear our bar today.
Flapen Score
Top 6% of 198 Health, Household and Personal Care niches · +11 vs the category median of 37
Is Collagen profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Collagen is a $26K/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 48/100.
Collagen: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.0% over the last 90 days and 2.9% of searches end in a purchase.
$26K
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 35 products
Top Collagen products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Orgain Hydrolyzed Collagen Powder 20g Grass Fed Collagen Peptides Unflavored - Hair Skin Nail & Joint Support Supplement Paleo & Keto Non GMO Type 1 and 3 Collagen - 1lb (Packaging May Vary)
- Price
- $35.21
- Rating
- 4.5/5
- Reviews
- 36,750
- Age
- 8y ago
Collagen Peptides Powder (16oz) | Grass-Fed Certified Paleo Friendly Non-GMO and Gluten Free - Unflavored
- Price
- $47.68
- Rating
- 4.6/5
- Reviews
- 104,209
- Age
- 10y ago
Garden of Life Grass Fed Collagen Peptides Powder for Hair Skin Nails & Joints Unflavored 28 Servings
- Price
- $39.96
- Rating
- 4.5/5
- Reviews
- 16,555
- Age
- 7y ago
Youtheory Advanced Collagen - 6 000 mg Collagen - with Vitamin C - for Hair Skin & Nails* - Collagen Supplements for Women and Men - 290 Tablets
- Price
- $25.86
- Rating
- 4.6/5
- Reviews
- 35,991
- Age
- 14y ago
Vital Proteins Unflavored Collagen Peptides 567g (P40207)
- Price
- $58.95
- Rating
- 4.5/5
- Reviews
- 2,911
- Age
- 3y ago
Trending
90-day click momentum
Marine Collagen with Hyaluronic Acid 1100mg | 90 Collagen Capsules High Strength for Women & Men | Vitamins C E B2 Biotin Copper Zinc & Iodine | Collagen Supplements Made in The UK by Prowise
- Price
- $38.51
- Rating
- 4.5/5
- Reviews
- 793
- Age
- 7y ago
Vital Proteins Collagen Peptides Powder 9.33 oz Pack of 1 Unflavored with Hyaluronic Acid and Vitamin C
- Price
- $53.87
- Rating
- 4.5/5
- Reviews
- 201,309
- Age
- 12y ago
Swanson Type I Hydrolyzed Marine Collagen Peptides 400 mg 60 Caps Support Healthy Skin Tendons Arteries Joint Bones Fast Absorption
- Price
- $12.49
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 7y ago
Multi Collagen Protein Powder 32 oz | Type I II III V X | Hydrolyzed Collagen Peptides | Keto & Paleo Friendly | Unflavored & Gluten Free | by Horbaach
- Price
- $48.22
- Rating
- 4.4/5
- Reviews
- 7,494
- Age
- 6y ago
Its Just! - Collagen Protein Powder 1.25lbs Type I & III Pure Hydrolyzed Grass-Fed Collagen Peptides Dissolves Quickly Unflavored 20oz
- Price
- $32.92
- Rating
- 4.6/5
- Reviews
- 388
- Age
- 1y ago
Newest
by launch dateIts Just! - Collagen Protein Powder 1.25lbs Type I & III Pure Hydrolyzed Grass-Fed Collagen Peptides Dissolves Quickly Unflavored 20oz
- Price
- $32.92
- Rating
- 4.6/5
- Reviews
- 388
- Age
- 1y ago
NeoCell Super Collagen With Vitamin C and Biotin Skin Hair and Nails Supplement Includes Antioxidants Tablet 270 Count 1 Bottle
- Price
- $30.04
- Rating
- 4.6/5
- Reviews
- 10,050
- Age
- 3y ago
Nano Collagen 5+ Drink 6500mg - 30ml 6-in-1 Multi-dimensional Collagen Complex plus White Tomato Ginseng Biotin & Vitamin C | 15 sachets
- Price
- $28.90
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 3y ago
Vital Proteins Unflavored Collagen Peptides 567g (P40207)
- Price
- $58.95
- Rating
- 4.5/5
- Reviews
- 2,911
- Age
- 3y ago
1chi-yo Superior Chicken Collagen Broth 250g - Frozen
- Price
- $6.08
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
23 rising
Sellers
36
Top-5 brand share
60%
Top 20: 98%
Top-5 click share
47%
Top 20: 86%
Open market
32%
- Vital Proteins17%
- Orgain13%
- Sports Research12%
- Garden of Life10%
- Youtheory8%
- Now Foods8%
Collagen demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
What reviews say buyers love and hate about Collagen
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Clean and good as usual”
“Good value for money”
Common Collagen questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
