collagen
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$38.05avg listing price — sweet spot $15–$100
Price range
Great$6.08–$85.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Review moat
Bad24,759.89avg incumbent reviews — the moat a new listing must climb
Market size
Bad$26K$26K/yr · 23K searches
According to Flapen's Amazon Singapore niche tracking, collagen is a $26K/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
collagen market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $38K–$48K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 26%
- Out of stock
- 10.6%
- Avg brand age
- 78 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
36
Top-5 brand share
60%
Top 20: 98%
Top-5 click share
47%
Top 20: 86%
Open market
32%
- Vital Proteins17%
- Orgain13%
- Sports Research12%
- Garden of Life10%
- Youtheory8%
- Now Foods8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top collagen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Orgain Hydrolyzed Collagen Powder 20g Grass Fed Collagen Peptides Unflavored - Hair Skin Nail & Joint Support Supplement Paleo & Keto Non GMO Type 1 and 3 Collagen - 1lb (Packaging May Vary)
Orgain$35.214.5★36,750 rev
Collagen Peptides Powder (16oz) | Grass-Fed Certified Paleo Friendly Non-GMO and Gluten Free - Unflavored
Sports Research$47.684.6★104,209 rev
Garden of Life Grass Fed Collagen Peptides Powder for Hair Skin Nails & Joints Unflavored 28 Servings
Garden of Life$39.964.5★16,555 rev
Youtheory Advanced Collagen - 6 000 mg Collagen - with Vitamin C - for Hair Skin & Nails* - Collagen Supplements for Women and Men - 290 Tablets
Youtheory$25.864.6★35,991 rev
Vital Proteins Unflavored Collagen Peptides 567g (P40207)
Vital Proteins$58.954.5★2,911 rev
Newest
by launch date
Its Just! - Collagen Protein Powder 1.25lbs Type I & III Pure Hydrolyzed Grass-Fed Collagen Peptides Dissolves Quickly Unflavored 20oz
It's Just!$32.92388 rev
NeoCell Super Collagen With Vitamin C and Biotin Skin Hair and Nails Supplement Includes Antioxidants Tablet 270 Count 1 Bottle
NeoCell$30.0410,050 rev
Nano Collagen 5+ Drink 6500mg - 30ml 6-in-1 Multi-dimensional Collagen Complex plus White Tomato Ginseng Biotin & Vitamin C | 15 sachets
Nano Singapore$28.9014 rev
Vital Proteins Unflavored Collagen Peptides 567g (P40207)
Vital Proteins$58.952,911 rev
1chi-yo Superior Chicken Collagen Broth 250g - Frozen
1chi-yo$6.086 rev
Trending
90-day click momentum
Marine Collagen with Hyaluronic Acid 1100mg | 90 Collagen Capsules High Strength for Women & Men | Vitamins C E B2 Biotin Copper Zinc & Iodine | Collagen Supplements Made in The UK by Prowise
PH PROWISE Healthcare$38.514.5★
Vital Proteins Collagen Peptides Powder 9.33 oz Pack of 1 Unflavored with Hyaluronic Acid and Vitamin C
Vital Proteins$53.874.5★
Swanson Type I Hydrolyzed Marine Collagen Peptides 400 mg 60 Caps Support Healthy Skin Tendons Arteries Joint Bones Fast Absorption
Swanson$12.494.7★
Multi Collagen Protein Powder 32 oz | Type I II III V X | Hydrolyzed Collagen Peptides | Keto & Paleo Friendly | Unflavored & Gluten Free | by Horbaach
Horbäach$48.224.4★
Its Just! - Collagen Protein Powder 1.25lbs Type I & III Pure Hydrolyzed Grass-Fed Collagen Peptides Dissolves Quickly Unflavored 20oz
It's Just!$32.924.6★
What buyers say about collagen
What buyers praise and complain about, mined from review topics.What buyers love
“Clean and good as usual”
“Good value for money”
Common questions
- Is collagen profitable to sell on Amazon Singapore?
- The niche generates $26K/yr across 35 tracked products. 90-day search growth is -1.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the collagen niche?
- 23 brands and 36 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 60% of demand.
- When does demand for collagen peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the collagen niche?
- Listings span $6.08–$85.28; the average listing price is $38.05 (sweet spot $15–$100). The average incumbent carries 24,760 reviews — the moat a new listing must climb.