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Collagen

Fail

Shoppers spend an estimated $26K a year here, so Collagen is a Fail.

Flapen Score
48
48 / 100
Top 6% of 198 Health, Household and Personal Care niches · +11 vs the category median of 37
Market size
$26K/yr23K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
47%top-5 click share · 23 brands · 36 sellers

Flapen Score

Collagen against its category

The dotted line is the Health, Household and Personal Care average. Past it, Collagen is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collagen market on Amazon at a glance

Shoppers on Amazon Singapore searched for Collagen 23K times last year and spent an estimated $26K. The top 5 brands take 60% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
2.9%
Market size, estimated
$26Ka year
Peak month
October1.4× the quietest month
Top search term
collagen16K searches a year

02 · Price

A sale here is worth $38.05.

Listings sell for $38.05 on average, from $6.08 to $85.28. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $38.05 that is $0 to $4K a year per listing.

Average price
$38.05inside the $15 to $100 sweet spot
Price range
$6.08–$85.28
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

26% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #87 within Health, Household and Personal Care. It carries 24,760 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
63%
Out of stock, average day
10.6%
Average rank
#87in Health, Household and Personal Care
Average rating
4.54 starsAmazon Singapore average 4.47 stars
Average reviews
24,760per listing
Listings tracked
35

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Collagen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

36

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

47%

Top 20: 86%

Open market

32%

  • Brand 117%
  • Brand 213%
  • Brand 312%
  • Brand 410%
  • Brand 58%
  • Brand 68%

Demand

Collagen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Collagen

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Cleansing”
<0.1%of orders come back, a rate Amazon rounds to zero
“Clean and good as usual”
A buyer, on “Cleansing”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Collagen questions

Answered from the same tracked data.