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Mosquito Repellent

Fail

Shoppers spend an estimated $4K a year here, so Mosquito Repellent is a Fail.

Flapen Score
48
48 / 100
Top 6% of 198 Health, Household and Personal Care niches · +11 vs the category median of 37
Market size
$4K/yr11K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
53%top-5 click share · 14 brands · 19 sellers

Flapen Score

Mosquito Repellent against its category

The dotted line is the Health, Household and Personal Care average. Past it, Mosquito Repellent is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mosquito Repellent market on Amazon at a glance

Shoppers on Amazon Singapore searched for Mosquito Repellent 11K times last year and spent an estimated $4K. The top 5 brands take 71% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
2.6%
Market size, estimated
$4Ka year
Top search term
mosquito repellent8K searches a year

02 · Price

A sale here is worth $13.73.

Listings sell for $13.73 on average, from $1.00 to $39.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $13.73 that is $0 to $1K a year per listing.

Average price
$13.73under the $15 to $100 sweet spot
Price range
$1.00–$39.84
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #68 within Health, Household and Personal Care. It carries 357 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
89%
Out of stock, average day
23.5%
Average rank
#68in Health, Household and Personal Care
Average rating
4.39 starsAmazon Singapore average 4.47 stars
Average reviews
357per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Mosquito Repellent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

19

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

24%

  • Brand 126%
  • Brand 219%
  • Brand 311%
  • Brand 410%
  • Brand 55%
  • Brand 65%

Demand

Mosquito Repellent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, Oct · busiest ÷ quietest = 2.3× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Mosquito Repellent

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Smell”
100%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Stop Working Easily”
A buyer, on “Functionality-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Mosquito Repellent questions

Answered from the same tracked data.