How competitive is the Mosquito Repellent niche on Amazon Singapore?

14 brands and 19 sellers compete in Mosquito Repellent on Amazon Singapore. The top 5 Mosquito Repellent products take 53% of clicks and its top 5 brands hold 71% of demand.

What does it cost to enter the Mosquito Repellent niche?

Mosquito Repellent sells for $13.73 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $1.00–$39.84. The average incumbent carries 357 reviews — the moat a new listing must climb.

Mosquito Repellent

a small market ($4K/yr) — Mosquito Repellent doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

Top 6% of 198 Health, Household and Personal Care niches · +11 vs the category median of 37

This niche Category average · 198 niches

Is Mosquito Repellent profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Mosquito Repellent is a $4K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 48/100.

Mosquito Repellent: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +5.5% over the last 90 days and 2.6% of searches end in a purchase.

$4K

revenue / yr

Units sold / yr2K

Search volume / yr+5.5%11K

Conversion rate2.6%

Avg price$13.73

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers14 · 19

Top-5 product click share53%

Open market29%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Top Mosquito Repellent products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Baygon Liquid Electric Repeller Refill 21.9ml

Price: $4.21
Rating: 4.3/5
Reviews: 20
Age: 7y ago

Tiger Balm Mosquito Repellent Aerosol Spray 120Ml

Price: $7.67
Rating: 4.2/5
Reviews: 11
Age: 8y ago

Tiger Balm Mosquito Repellent Patch 22S

Price: $13.92
Rating: 4.4/5
Reviews: 16
Age: 7y ago

OFF! Insect Repellent 170g

Price: $8.36
Rating: 4.6/5
Reviews: 689
Age: 13y ago

OFF! Insect Repellent Spray 1oz

Price: $4.18
Rating: 4.4/5
Reviews: 8
Age: 10y ago

Newest

by launch date

Mafiti Fly Zapper Fly Killer Indoor with UV light Attracting Flies 20W for Kitchen Home Indoor Garden Yard Commercial or Domestic Usage-Grey (Extra 2 UV Bulbs)

Price: $21.25
Rating: 4.0/5
Reviews: 42
Age: 1y ago

Multium Mosquito Fan Killer Lamp 2400 mAh Insect Repellent Mosquito Lamp Insect Trap Portable Chargable Insect Lamp Indoor and Outdoor Upgraded Mosquito Fan Killer Lamp

Price: $39.84
Rating: 0.0/5
Reviews: 0
Age: 2y ago

BIORE Mozzie Block Lotion Lavender (Mosquito Repellent with Anti-Landing Tech + DEET Free) 100g

Price: $5.47
Rating: 2.9/5
Reviews: 2
Age: 2y ago

Foldable Electric Fly Swatter Racket USB Rechargeable with 1200mAh Battery Large 2 in 1 Bug Zapper Racket Fly Killer and Mosquito Trap Lamp for Indoor and Outdoor Home Backyard Patio Camping

Price: $17.27
Rating: 4.0/5
Reviews: 49
Age: 2y ago

Thermacell Mosquito Holster with Detachable Belt Clip for Portable Repellers; Compatible with MR300 & MR450; 15 Foot Zone of Protection; Effective Mosquito Repellent; Bug Spray Alternative

Price: $22.06
Rating: 4.4/5
Reviews: 3,565
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

24%

Tiger Balm26%
Baygon19%
OFF!11%
SC Johnson10%
G GIEPHT5%
Jackie5%

Mosquito Repellent demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume11KCVR2.6%Products18Brands14Top 5 Brands71%OOS Rate23.5%Rating4.4★Reviews357Avg BSR#68

What reviews say buyers love and hate about Mosquito Repellent

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Smell100%

“Best in its class to ward mosquito while smelling nice”

What buyers complain about

100% of reviews

Functionality-Overall100%

“Stop Working Easily”

Mosquito Repellent return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Charging

50%

2Rusts/Corrodes

50%

Common Mosquito Repellent questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mosquito Repellent 48/100 on Amazon Singapore — Skip it. The niche generates $4K/yr across 18 tracked products. Search demand moved +5.5% over the last 90 days.

Mosquito Repellent buyers on Amazon Singapore complain most about Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.