mosquito repellent
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great357.22avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.73avg listing price — sweet spot $15–$100
Price range
Good$1.00–$39.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 11K searches
According to Flapen's Amazon Singapore niche tracking, mosquito repellent is a $4K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mosquito repellent market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $21K–$27K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 28%
- Out of stock
- 23.5%
- Avg brand age
- 70 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
19
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
24%
- Tiger Balm26%
- Baygon19%
- OFF!11%
- SC Johnson10%
- G GIEPHT5%
- Jackie5%
Demand
Weekly Amazon search volume, last 47 weeks — +5.5% search growth over the last 90 days.Top mosquito repellent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baygon Liquid Electric Repeller Refill 21.9ml
Baygon$4.214.3★20 rev
Tiger Balm Mosquito Repellent Aerosol Spray 120Ml
Tiger Balm$7.674.2★11 rev
Tiger Balm Mosquito Repellent Patch 22S
Tiger Balm$13.924.4★16 rev
OFF! Insect Repellent 170g
SC Johnson$8.364.6★689 rev
OFF! Insect Repellent Spray 1oz
OFF!$4.184.4★8 rev
Newest
by launch date
Mafiti Fly Zapper Fly Killer Indoor with UV light Attracting Flies 20W for Kitchen Home Indoor Garden Yard Commercial or Domestic Usage-Grey (Extra 2 UV Bulbs)
mafiti$21.2542 rev
Multium Mosquito Fan Killer Lamp 2400 mAh Insect Repellent Mosquito Lamp Insect Trap Portable Chargable Insect Lamp Indoor and Outdoor Upgraded Mosquito Fan Killer Lamp
Multium$39.840 rev
BIORE Mozzie Block Lotion Lavender (Mosquito Repellent with Anti-Landing Tech + DEET Free) 100g
Bioré$5.472 rev
Foldable Electric Fly Swatter Racket USB Rechargeable with 1200mAh Battery Large 2 in 1 Bug Zapper Racket Fly Killer and Mosquito Trap Lamp for Indoor and Outdoor Home Backyard Patio Camping
CarefyPro$17.2749 rev
Thermacell Mosquito Holster with Detachable Belt Clip for Portable Repellers; Compatible with MR300 & MR450; 15 Foot Zone of Protection; Effective Mosquito Repellent; Bug Spray Alternative
Thermacell$22.063,565 rev
Trending
90-day click momentum
G GIEPHT Mosquito Head Net Mesh for Outdoors Bug Net Hiking Insect Shield Face Mask Cover Black Fly Midge No See Um Gnat Protection for Adults - 2 Pack
G GIEPHT$23.034.6★
Thermacell Mosquito Holster with Detachable Belt Clip for Portable Repellers; Compatible with MR300 & MR450; 15 Foot Zone of Protection; Effective Mosquito Repellent; Bug Spray Alternative
Thermacell$22.064.4★
Foldable Electric Fly Swatter Racket USB Rechargeable with 1200mAh Battery Large 2 in 1 Bug Zapper Racket Fly Killer and Mosquito Trap Lamp for Indoor and Outdoor Home Backyard Patio Camping
CarefyPro$17.274.0★
Mafiti Fly Zapper Fly Killer Indoor with UV light Attracting Flies 20W for Kitchen Home Indoor Garden Yard Commercial or Domestic Usage-Grey (Extra 2 UV Bulbs)
mafiti$21.254.0★
Multium Mosquito Fan Killer Lamp 2400 mAh Insect Repellent Mosquito Lamp Insect Trap Portable Chargable Insect Lamp Indoor and Outdoor Upgraded Mosquito Fan Killer Lamp
Multium$39.840.0★
What buyers say about mosquito repellent
What buyers praise and complain about, mined from review topics.What buyers love
“Best in its class to ward mosquito while smelling nice”
What buyers complain about
“Stop Working Easily”
Top return reasons
Common questions
- Is mosquito repellent profitable to sell on Amazon Singapore?
- The niche generates $4K/yr across 18 tracked products. 90-day search growth is +5.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the mosquito repellent niche?
- 14 brands and 19 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in mosquito repellent?
- Top complaints mined from reviews: Functionality-Overall. The return rate is 0.1%.
- What does it cost to enter the mosquito repellent niche?
- Listings span $1.00–$39.84; the average listing price is $13.73 (sweet spot $15–$100). The average incumbent carries 357 reviews — the moat a new listing must climb.