Is Protein Bar profitable to sell on Amazon Singapore?

Flapen scores Protein Bar 48 out of 100 on Amazon Singapore, a Fail. Shoppers spend $52K a year across 31 tracked products. Search demand grew +10.8% in the last 90 days.

How competitive is the Protein Bar niche on Amazon Singapore?

9 brands and 11 sellers compete in Protein Bar on Amazon Singapore. The top 5 Protein Bar products take 45% of clicks, and the top 5 brands take 95%.

What do buyers complain about in Protein Bar?

Protein Bar buyers on Amazon Singapore complain most about Value For Money and Nutritional Content. An estimated 0.0% of orders come back.

What does it cost to enter the Protein Bar niche?

Protein Bar sells for $29.65 on average on Amazon Singapore, inside the $15 to $100 sweet spot. Listings run $5.17 to $56.68. The average product has 4,977 reviews, the count a new listing must catch up to.

Protein Bar

Fail

Shoppers spend an estimated $52K a year here, so Protein Bar is a Fail.

Flapen Score: 48
48 / 100Top 6% of 198 Health, Household and Personal Care niches · +11 vs the category median of 37
Market size: $52K/yr60K searches / yr
90-day growth: +10.8%search demand this quarter
Competition: 45%top-5 click share · 9 brands · 11 sellers

Flapen Score

Protein Bar against its category

The dotted line is the Health, Household and Personal Care average. Past it, Protein Bar is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Protein Bar market on Amazon at a glance

Shoppers on Amazon Singapore searched for Protein Bar 60K times last year and spent an estimated $52K. The top 5 brands take 95% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months: 60K
Growth, 90 days vs prior 90: +10.8%
Conversion, latest week: 2.9%
Market size, estimated: $52Ka year
Top search term: protein bar38K searches a year

02 · Price

A sale here is worth $29.65.

Listings sell for $29.65 on average, from $5.17 to $56.68. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $29.65 that is $0 to $3K a year per listing.

Average price: $29.65inside the $15 to $100 sweet spot
Price range: $5.17–$56.68
Amazon Singapore median price: $30.00across 1,590 niches
Units sold a year: 5K–6K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

39% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #16 within Health, Household and Personal Care. It carries 4,977 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings: 39%
Prime listings: 97%
Out of stock, average day: 14.7%
Average rank: #16in Health, Household and Personal Care
Average rating: 4.42 starsAmazon Singapore average 4.47 stars
Average reviews: 4,977per listing
Listings tracked: 31

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 98 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 98 months

Products

Top Protein Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

Brand 153%
Brand 226%
Brand 38%
Brand 46%
Brand 52%
Brand 62%
Open — no brand owns it (3 brands, 4%)

Demand

Protein Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Sep, Oct, Nov · busiest ÷ quietest = 3.5× · 11 of 12 months tracked

Search terms

Top Protein Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

protein bar38K/yr +0.8%2.3% conv.
quest9K/yr +82.4%4.1% conv.
quest protein bar9K/yr +5.8%5.7% conv.
protein bars4K/yr +11.8%2.1% conv.

Reviews and returns

What reviews say buyers love and hate about Protein Bar

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”

25%of negative reviews mention “Value For Money”

<0.1%of orders come back, a rate Amazon rounds to zero

“Crazy pricing”

A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Health, Household and Personal Care niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Chopping Board

$14K/yr+23.8%

Wine

$0/yr+32.3%

Coffee Beans

$57K/yr+30.7%

4m

$6K/yr+332.6%

Umbrella

$2K/yr+52.5%

FAQ

Common Protein Bar questions

Answered from the same tracked data.

Categories