protein bar
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$29.65avg listing price — sweet spot $15–$100
Price range
Great$5.17–$56.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,977.26avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$52K$52K/yr · 60K searches
According to Flapen's Amazon Singapore niche tracking, protein bar is a $52K/yr Amazon Singapore market (60K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
protein bar market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $148K–$178K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 39%
- Out of stock
- 14.7%
- Avg brand age
- 98 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
11
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
45%
Top 20: 87%
Open market
4%
- Quest53%
- Pure Protein26%
- Nature Valley8%
- BSN6%
- ALOHA2%
- RXBAR2%
- Open — no brand owns it (3 brands, 4%)
Demand
Weekly Amazon search volume, last 47 weeks — +10.8% search growth over the last 90 days.Top protein bar search terms
- protein bar38K/yr
- quest9K/yr
- quest protein bar9K/yr
- protein bars4K/yr
Top protein bar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pure Protein Bars High Protein Nutritious Snacks to Support Energy Low Sugar Gluten Free Chocolate Deluxe 1.76 oz. 12 Count(Pack of 1) (Packaging may vary)
Pure Protein$22.164.5★15,087 rev
Quest Chocolate Peanut Butter Protein Nutrition Quest Bar 60 grams (Pack of 12)
Quest$33.184.4★5,324 rev
Quest Nutrition- High Protein Low Carb Gluten Free Keto Friendly 12-2.2 ounce assorted flavors variety Pack
Quest$32.504.3★11,048 rev
Quest Protein Bar Chocolate Brownie 60g 12 count
Quest$34.064.4★6,612 rev
Quest Nutrition QuestBar Cookies and Cream 60g (Pack of 12)
Quest$31.234.5★21 rev
Newest
by launch date
Nature Valley Gluten Free Protein Salted Caramel Nut Chewy Bars
Nature Valley$6.87259 rev
Nature Valley Protein Peanut And Chocolate Bar 4 x 40g
Nature Valley$6.64198 rev
RXBAR Protein Bars Protein Snack Snack Bars Chocolate Sea Salt 18.3oz Box (10 Bars)
RXBAR$27.24884 rev
Quest Cookies and Cream Nutrition Hero Bar (12 Pieces)
Quest$29.983,634 rev
think! Protein Bars High Protein Snacks Gluten Free Sugar Free Energy Bar with Whey Protein Isolate Brownie Crunch Nutrition Bars without Artificial Sweeteners 2.1 Oz (12 Count)
thinkThin$32.001,147 rev
Trending
90-day click momentumQuest Nutrition- High Protein Low Carb Gluten Free Keto Friendly 12-2.2 ounce assorted flavors variety Pack
Quest$32.504.3★
Pure Protein Bars High Protein Nutritious Snacks to Support Energy Low Sugar Gluten Free Brookie 1.76oz 12 Count (Packaging May Vary)
Pure Protein$23.684.3★
Quest Chocolate Peanut Butter Protein Nutrition Quest Bar 60 grams (Pack of 12)
Quest$33.184.4★
Quest Birthday Cake Protein Nutrition Quest Bar 60 grams (Pack of 12)
Quest$39.624.6★
Pure Protein Bars High Protein Nutritious Snacks to Support Energy Low Sugar Gluten Free Chocolate Deluxe 1.76 oz. 12 Count(Pack of 1) (Packaging may vary)
Pure Protein$22.164.5★
What buyers say about protein bar
What buyers praise and complain about, mined from review topics.What buyers love
“Product itself is good as it was my 2nd time buying”
“Taste is ok”
“Great Quest Cookie Flavor”
What buyers complain about
“Crazy pricing”
“The only drawback is the extremely high level of saturated fat so I only eat one once a week”
Common questions
- Is protein bar profitable to sell on Amazon Singapore?
- The niche generates $52K/yr across 31 tracked products. 90-day search growth is +10.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the protein bar niche?
- 9 brands and 11 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in protein bar?
- Top complaints mined from reviews: Value For Money, Nutritional Content. The return rate is 0.0%.
- What does it cost to enter the protein bar niche?
- Listings span $5.17–$56.68; the average listing price is $29.65 (sweet spot $15–$100). The average incumbent carries 4,977 reviews — the moat a new listing must climb.