How competitive is the Protein Bar niche on Amazon Singapore?

9 brands and 11 sellers compete in Protein Bar on Amazon Singapore. The top 5 Protein Bar products take 45% of clicks and its top 5 brands hold 95% of demand.

What does it cost to enter the Protein Bar niche?

Protein Bar sells for $29.65 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $5.17–$56.68. The average incumbent carries 4,977 reviews — the moat a new listing must climb.

Protein Bar

a small market ($52K/yr) — Protein Bar doesn't clear our bar today.

Flapen Score

Skip it

Top 6% of 198 Health, Household and Personal Care niches · +11 vs the category median of 37

This niche Category average · 198 niches

Is Protein Bar profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Protein Bar is a $52K/yr Amazon Singapore market (60K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 48/100.

Protein Bar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +10.8% over the last 90 days and 2.9% of searches end in a purchase.

$52K

revenue / yr

Units sold / yr6K

Search volume / yr+10.8%60K

Conversion rate2.9%

Avg price$29.65

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers9 · 11

Top-5 product click share45%

Open market5%

Avg brand age98 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 31 products

Top Protein Bar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pure Protein Bars High Protein Nutritious Snacks to Support Energy Low Sugar Gluten Free Chocolate Deluxe 1.76 oz. 12 Count(Pack of 1) (Packaging may vary)

Price: $22.16
Rating: 4.5/5
Reviews: 15,087
Age: 11y ago

Quest Chocolate Peanut Butter Protein Nutrition Quest Bar 60 grams (Pack of 12)

Price: $33.18
Rating: 4.4/5
Reviews: 5,324
Age: 11y ago

Quest Nutrition- High Protein Low Carb Gluten Free Keto Friendly 12-2.2 ounce assorted flavors variety Pack

Price: $32.50
Rating: 4.3/5
Reviews: 11,048
Age: 7y ago

Quest Protein Bar Chocolate Brownie 60g 12 count

Price: $34.06
Rating: 4.4/5
Reviews: 6,612
Age: 13y ago

Quest Nutrition QuestBar Cookies and Cream 60g (Pack of 12)

Price: $31.23
Rating: 4.5/5
Reviews: 21
Age: 12y ago

Newest

by launch date

Nature Valley Gluten Free Protein Salted Caramel Nut Chewy Bars

Price: $6.87
Rating: 4.5/5
Reviews: 259
Age: 2y ago

Nature Valley Protein Peanut And Chocolate Bar 4 x 40g

Price: $6.64
Rating: 4.4/5
Reviews: 198
Age: 2y ago

RXBAR Protein Bars Protein Snack Snack Bars Chocolate Sea Salt 18.3oz Box (10 Bars)

Price: $27.24
Rating: 4.5/5
Reviews: 884
Age: 2y ago

Quest Cookies and Cream Nutrition Hero Bar (12 Pieces)

Price: $29.98
Rating: 4.6/5
Reviews: 3,634
Age: 3y ago

think! Protein Bars High Protein Snacks Gluten Free Sugar Free Energy Bar with Whey Protein Isolate Brownie Crunch Nutrition Bars without Artificial Sweeteners 2.1 Oz (12 Count)

Price: $32.00
Rating: 4.5/5
Reviews: 1,147
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

Quest53%
Pure Protein26%
Nature Valley8%
BSN6%
ALOHA2%
RXBAR2%
Open — no brand owns it (3 brands, 4%)

Protein Bar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume60KCVR2.9%Products31Brands9Top 5 Brands95%OOS Rate14.7%Rating4.4★Reviews4,977Avg BSR#16

Top Protein Bar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

protein bar38K/yr +0.8%2.3% conv.
quest9K/yr +82.4%4.1% conv.
quest protein bar9K/yr +5.8%5.7% conv.
protein bars4K/yr +11.8%2.1% conv.

What reviews say buyers love and hate about Protein Bar

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews

Quality-Overall33%

“Product itself is good as it was my 2nd time buying”

Taste-Overall28%

“Taste is ok”

Flavor11%

“Great Quest Cookie Flavor”

What buyers complain about

42% of reviews

Value For Money25%

“Crazy pricing”

Nutritional Content17%

“The only drawback is the extremely high level of saturated fat so I only eat one once a week”

Common Protein Bar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Bar 48/100 on Amazon Singapore — Skip it. The niche generates $52K/yr across 31 tracked products. Search demand moved +10.8% over the last 90 days.

Protein Bar buyers on Amazon Singapore complain most about Value For Money, Nutritional Content, the themes mined from the niche's reviews. Its return rate is 0.0%.