eye mask
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.74avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$5.32–$55.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad13,723.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad$5K$5K/yr · 13K searches
According to Flapen's Amazon Singapore niche tracking, eye mask is a $5K/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
eye mask market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $11K–$16K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 44%
- Out of stock
- 9.5%
- Avg brand age
- 74 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
51
Top-5 brand share
62%
Top 20: 99%
Top-5 click share
54%
Top 20: 97%
Open market
38%
- myhalos22%
- ALASKA BEAR13%
- BeeVines11%
- Fistech5%
- mavogel5%
- Generic5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top eye mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Halo 3D Sleep Mask for Men and Women - Blackout Eye Mask for Sleeping Blissfully - Moulded Eye Mask for Lash Extensions Provides Comfort with No Eye Pressure - Contoured Sleep Mask with Storage Pouch
myhalos$25.724.6★21,445 rev
Alaska Bear Natural Silk Sleep Mask Blindfold Super Smooth Eye Mask (One Strap)
ALASKA BEAR$33.164.5★57,069 rev
Silk Sleep Mask 2 Pack 100% Real Natural Pure Silk Eye Mask with Adjustable Strap Eye Mask for Sleeping BeeVines Eye Sleep Shade Cover Blocks Light Reduces Puffy Eyes Gifts
BeeVines$10.214.6★24,257 rev
Fistech Sleep Mask for Men Women 100% Cotton with Fully Adjustable Strap Light Blocking Eye Mask for Sleeping Night Companion Eyeshade for Women Men Kid
Fistech$17.773.8★9 rev
Mavogel Cotton Sleep Eye Mask - Updated Design Light Blocking Sleep Mask Soft and Comfortable Night Eye Mask for Men Women Eye Blinder for Travel/Sleeping/Shift Work Includes Travel Pouch Grey
mavogel$16.304.4★48,447 rev
Newest
by launch date
arboleaf Cordless Heated Eye Mask Rechargeable Warm Eye Compress for Dry Eyes & Eye Fatigue 3 Temp Control 1000mAh Battery Light Blocking Washable Cover Portable Sleep Eye Mask for Travel & Home
arboleaf$30.67429 rev
MyHalos Sleep Mask - Eye Masks for Sleep - 100% Blackout Sleeping Mask for Women Men & Side Sleepers - 3D Sleeping Eye Mask for Zero Pressure - Award Winning Design Eyelash Friendly & Breathable
myhalos$33.0321,445 rev
Silk Sleep Mask for Side Sleeper 100% Light Blocking 3D Sleeping Eye Mask for Travel Soft Breathable Eye Cover for Women Men Relaxing Zero Pressure Night Blindfold
Ayvicco$9.702 rev
100% Mulberry Silk Sleep Mask Eye Mask for Man and Woman with Adjustable Headband Mask fits All Heads Adjustable Blindfold forTotal Blackout for All Night Sleep Travel & NapWith storage bag (Pink)
Generic$22.342 rev
100% Mulberry Silk Sleep Mask Eye Mask for Man and Woman with Adjustable Headband Mask fits All Heads Adjustable Blindfold forTotal Blackout for All Night Sleep Travel & NapWith storage bag (Black)
Generic$22.582 rev
Trending
90-day click momentum
Sleep Mask 100% Blackout 3D Contoured Sleep Eye Mask Comfortable & Super Soft Sleeping Mask with Adjustable Straps for Women Men Concave Molded Night Eye Mask for Sleeping for Travel Yoga Naps
NEWVANGA$9.604.4★
arboleaf Cordless Heated Eye Mask Rechargeable Warm Eye Compress for Dry Eyes & Eye Fatigue 3 Temp Control 1000mAh Battery Light Blocking Washable Cover Portable Sleep Eye Mask for Travel & Home
arboleaf$30.674.2★
Sleep Mask 3D Deep Contoured Eye Covers for Sleeping 99% Block Out Light Eye Mask Zero Eye Pressure Cup Blindfold for Men Women with Adjustable Strap for Sleeping Yoga Traveling (Black)
FengXinZi$11.114.5★
MegRhythm Steam Eye Mask Yuzu 5ct
MegRhythm$5.553.7★
Halo 3D Sleep Mask for Men and Women - Blackout Eye Mask for Sleeping Blissfully - Moulded Eye Mask for Lash Extensions Provides Comfort with No Eye Pressure - Contoured Sleep Mask with Storage Pouch
myhalos$25.724.6★
What buyers say about eye mask
What buyers praise and complain about, mined from review topics.What buyers complain about
“not comfortable at all”
“seems very stiff”
“due to it being so stiff”
Top return reasons
Common questions
- Is eye mask profitable to sell on Amazon Singapore?
- The niche generates $5K/yr across 25 tracked products. 90-day search growth is +18.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the eye mask niche?
- 21 brands and 51 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in eye mask?
- Top complaints mined from reviews: Comfort-Overall, Hard Feel, Stiffness. The return rate is 1.4%.
- When does demand for eye mask peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the eye mask niche?
- Listings span $5.32–$55.34; the average listing price is $21.74 (sweet spot $15–$100). The average incumbent carries 13,724 reviews — the moat a new listing must climb.