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Eye Mask

Fail

Shoppers spend an estimated $5K a year here, so Eye Mask is a Fail.

Flapen Score
48
48 / 100
Top 6% of 198 Health, Household and Personal Care niches · +11 vs the category median of 37
Market size
$5K/yr13K searches / yr
90-day growth
+18.0%search demand this quarter
Competition
54%top-5 click share · 21 brands · 51 sellers

Flapen Score

Eye Mask against its category

The dotted line is the Health, Household and Personal Care average. Past it, Eye Mask is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Mask market on Amazon at a glance

Shoppers on Amazon Singapore searched for Eye Mask 13K times last year and spent an estimated $5K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+18.0%
Conversion, latest week
1.9%
Market size, estimated
$5Ka year
Peak month
December2.1× the quietest month
Top search term
eye mask8K searches a year

02 · Price

A sale here is worth $21.74.

Listings sell for $21.74 on average, from $5.32 to $55.34. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $21.74 that is $0 to $2K a year per listing.

Average price
$21.74inside the $15 to $100 sweet spot
Price range
$5.32–$55.34
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #21 within Health, Household and Personal Care. It carries 13,724 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
96%
Out of stock, average day
9.5%
Average rank
#21in Health, Household and Personal Care
Average rating
4.46 starsAmazon Singapore average 4.47 stars
Average reviews
13,724per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Eye Mask products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

$0$530$1K$2K$2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

51

Est. top-5 brand share

62%

Top 20: 99%

Est. top-5 click share

54%

Top 20: 97%

Open market

38%

  • myhalos22%
  • ALASKA BEAR13%
  • BeeVines11%
  • Fistech5%
  • mavogel5%
  • Generic5%

Demand

Eye Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Eye Mask

We read the reviews and the return reasons for every product selling here.

50%of negative reviews mention “Comfort-Overall”
1.4%of orders come back
“not comfortable at all”
A buyer, on “Comfort-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Eye Mask questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data