Eye Mask
FailShoppers spend an estimated $5K a year here, so Eye Mask is a Fail.
- Flapen Score
- 48 / 100Top 6% of 198 Health, Household and Personal Care niches · +11 vs the category median of 3748
- Market size
- $5K/yr13K searches / yr
- 90-day growth
- +18.0%search demand this quarter
- Competition
- 54%top-5 click share · 21 brands · 51 sellers
Flapen Score
Eye Mask against its category
The dotted line is the Health, Household and Personal Care average. Past it, Eye Mask is stronger. Inside it, weaker.
Market
The Eye Mask market on Amazon at a glance
Shoppers on Amazon Singapore searched for Eye Mask 13K times last year and spent an estimated $5K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- +18.0%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $5Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- eye mask8K searches a year
02 · Price
A sale here is worth $21.74.
Listings sell for $21.74 on average, from $5.32 to $55.34. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $21.74 that is $0 to $2K a year per listing.
- Average price
- $21.74inside the $15 to $100 sweet spot
- Price range
- $5.32–$55.34
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.4%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #21 within Health, Household and Personal Care. It carries 13,724 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 96%
- Out of stock, average day
- 9.5%
- Average rank
- #21in Health, Household and Personal Care
- Average rating
- 4.46 starsAmazon Singapore average 4.47 stars
- Average reviews
- 13,724per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Eye Mask products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Halo 3D Sleep Mask for Men and Women - Blackout Eye Mask for Sleeping Blissfully - Moulded Eye Mask for Lash Extensions Provides Comfort with No Eye Pressure - Contoured Sleep Mask with Storage Pouch
- Price
- $25.72
- Rating
- 4.6/5
- Reviews
- 21,445
- Age
- 4y ago

Alaska Bear Natural Silk Sleep Mask Blindfold Super Smooth Eye Mask (One Strap)
- Price
- $33.16
- Rating
- 4.5/5
- Reviews
- 57,069
- Age
- 13y ago

Silk Sleep Mask 2 Pack 100% Real Natural Pure Silk Eye Mask with Adjustable Strap Eye Mask for Sleeping BeeVines Eye Sleep Shade Cover Blocks Light Reduces Puffy Eyes Gifts
- Price
- $10.21
- Rating
- 4.6/5
- Reviews
- 24,257
- Age
- 6y ago

Fistech Sleep Mask for Men Women 100% Cotton with Fully Adjustable Strap Light Blocking Eye Mask for Sleeping Night Companion Eyeshade for Women Men Kid
- Price
- $17.77
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 2y ago

Mavogel Cotton Sleep Eye Mask - Updated Design Light Blocking Sleep Mask Soft and Comfortable Night Eye Mask for Men Women Eye Blinder for Travel/Sleeping/Shift Work Includes Travel Pouch Grey
- Price
- $16.30
- Rating
- 4.4/5
- Reviews
- 48,447
- Age
- 8y ago
Trending
estimated 90-day click momentum
Sleep Mask 100% Blackout 3D Contoured Sleep Eye Mask Comfortable & Super Soft Sleeping Mask with Adjustable Straps for Women Men Concave Molded Night Eye Mask for Sleeping for Travel Yoga Naps
- Price
- $9.60
- Rating
- 4.4/5
- Reviews
- 15,434
- Age
- 8y ago

arboleaf Cordless Heated Eye Mask Rechargeable Warm Eye Compress for Dry Eyes & Eye Fatigue 3 Temp Control 1000mAh Battery Light Blocking Washable Cover Portable Sleep Eye Mask for Travel & Home
- Price
- $30.67
- Rating
- 4.2/5
- Reviews
- 429
- Age
- 1y ago

Sleep Mask 3D Deep Contoured Eye Covers for Sleeping 99% Block Out Light Eye Mask Zero Eye Pressure Cup Blindfold for Men Women with Adjustable Strap for Sleeping Yoga Traveling (Black)
- Price
- $11.11
- Rating
- 4.5/5
- Reviews
- 3,498
- Age
- 4y ago

MegRhythm Steam Eye Mask Yuzu 5ct
- Price
- $5.55
- Rating
- 3.7/5
- Reviews
- 24
- Age
- 13y ago

Halo 3D Sleep Mask for Men and Women - Blackout Eye Mask for Sleeping Blissfully - Moulded Eye Mask for Lash Extensions Provides Comfort with No Eye Pressure - Contoured Sleep Mask with Storage Pouch
- Price
- $25.72
- Rating
- 4.6/5
- Reviews
- 21,445
- Age
- 4y ago
Newest
by launch date
arboleaf Cordless Heated Eye Mask Rechargeable Warm Eye Compress for Dry Eyes & Eye Fatigue 3 Temp Control 1000mAh Battery Light Blocking Washable Cover Portable Sleep Eye Mask for Travel & Home
- Price
- $30.67
- Rating
- 4.2/5
- Reviews
- 429
- Age
- 1y ago

MyHalos Sleep Mask - Eye Masks for Sleep - 100% Blackout Sleeping Mask for Women Men & Side Sleepers - 3D Sleeping Eye Mask for Zero Pressure - Award Winning Design Eyelash Friendly & Breathable
- Price
- $33.03
- Rating
- 4.6/5
- Reviews
- 21,445
- Age
- 1y ago

Silk Sleep Mask for Side Sleeper 100% Light Blocking 3D Sleeping Eye Mask for Travel Soft Breathable Eye Cover for Women Men Relaxing Zero Pressure Night Blindfold
- Price
- $9.70
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

100% Mulberry Silk Sleep Mask Eye Mask for Man and Woman with Adjustable Headband Mask fits All Heads Adjustable Blindfold forTotal Blackout for All Night Sleep Travel & NapWith storage bag (Pink)
- Price
- $22.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

100% Mulberry Silk Sleep Mask Eye Mask for Man and Woman with Adjustable Headband Mask fits All Heads Adjustable Blindfold forTotal Blackout for All Night Sleep Travel & NapWith storage bag (Black)
- Price
- $22.58
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
51
Est. top-5 brand share
62%
Top 20: 99%
Est. top-5 click share
54%
Top 20: 97%
Open market
38%
- myhalos22%
- ALASKA BEAR13%
- BeeVines11%
- Fistech5%
- mavogel5%
- Generic5%
Demand
Eye Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Reviews and returns
What reviews say buyers love and hate about Eye Mask
We read the reviews and the return reasons for every product selling here.
“not comfortable at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Mask questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









