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Eye Mask

Fail

Shoppers spend an estimated $5K a year here, so Eye Mask is a Fail.

Flapen Score
48
48 / 100
Top 6% of 198 Health, Household and Personal Care niches · +11 vs the category median of 37
Market size
$5K/yr13K searches / yr
90-day growth
+18.0%search demand this quarter
Competition
54%top-5 click share · 21 brands · 51 sellers

Flapen Score

Eye Mask against its category

The dotted line is the Health, Household and Personal Care average. Past it, Eye Mask is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Mask market on Amazon at a glance

Shoppers on Amazon Singapore searched for Eye Mask 13K times last year and spent an estimated $5K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+18.0%
Conversion, latest week
1.9%
Market size, estimated
$5Ka year
Peak month
December2.1× the quietest month
Top search term
eye mask8K searches a year

02 · Price

A sale here is worth $21.74.

Listings sell for $21.74 on average, from $5.32 to $55.34. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $21.74 that is $0 to $2K a year per listing.

Average price
$21.74inside the $15 to $100 sweet spot
Price range
$5.32–$55.34
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #21 within Health, Household and Personal Care. It carries 13,724 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
96%
Out of stock, average day
9.5%
Average rank
#21in Health, Household and Personal Care
Average rating
4.46 starsAmazon Singapore average 4.47 stars
Average reviews
13,724per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Eye Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

51

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

54%

Top 20: 97%

Open market

38%

  • Brand 122%
  • Brand 213%
  • Brand 311%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Eye Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Eye Mask

We read the reviews and the return reasons for every product selling here.

50%of negative reviews mention “Comfort-Overall”
1.4%of orders come back
“not comfortable at all”
A buyer, on “Comfort-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Eye Mask questions

Answered from the same tracked data.