Is biotin profitable to sell on Amazon Singapore?

The niche generates $5K/yr across 14 tracked products. 90-day search growth is +12.0%. Flapen's verdict: Skip it (48/100).

How competitive is the biotin niche?

10 brands and 18 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 71% of demand.

When does demand for biotin peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the biotin niche?

Listings span $8.52–$42.76; the average listing price is $23.15 (sweet spot $15–$100). The average incumbent carries 9,765 reviews — the moat a new listing must climb.

biotin

Skip it

A small market ($5K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.15

avg listing price — sweet spot $15–$100

Price range

Great$8.52–$42.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+12.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,764.57

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$5K

$5K/yr · 4K searches

According to Flapen's Amazon Singapore niche tracking, biotin is a $5K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 48/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

biotin market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $6K–$12K; units × avg price
Conversion rate: 4.8%
Avg BSR: #453
Page quality: 0%
Prime: 79%
Sponsored: 21%
Out of stock: 7.4%
Avg brand age: 110 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

22%

Now Foods24%
Swanson17%
Carlyle13%
Natrol9%
Sports Research8%
Nature's Bounty7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top biotin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Now Foods Biotin Extra Strength 10mg Veg Capsules 120ct

Now Foods$20.054.7★5,657 rev

Swanson Biotin 5 000 mcg 100 Vegan Caps Nourish Hair Skin Nails Energy Production Easy-to Swallow

Swanson$9.084.5★297 rev

Carlyle Biotin 10000mcg | 500 Fast Dissolve Tablets | Max Strength | Vegetarian Non-GMO Gluten Free Supplement | by

Carlyle$28.154.7★15,132 rev

Biotin (10 000mcg) with Organic Coconut Oil | May Help Support Healthy Hair Skin & Nails | Non-GMO Verified & Vegan Certified (120 Veggie-Softgels)

Sports Research$35.104.6★39,405 rev

Swanson Biotin - High Potency 10 000 mcg 60 Sgels Hair Skin Nails Boost Energy Levels

Swanson$14.454.6★130 rev

Newest

by launch date

Carlyle Biotin 10000mcg | 500 Fast Dissolve Tablets | Max Strength | Vegetarian Non-GMO Gluten Free Supplement | by

Carlyle$28.1515,132 rev

4y ago

Carlyle Biotin 10000mcg | 300 Softgels | Max Strength | Non-GMO Gluten Free Supplement | by

Carlyle$24.1215,132 rev

5y ago

Natrol Biotin Beauty Tablets Promotes Healthy Hair Skin and Nails Helps Support Energy Metabolism Helps Convert Food Into Energy Maximum Strength 10 000mcg 200Count

Natrol$25.6713,572 rev

7y ago

Swanson Biotin - High Potency 10 000 mcg 60 Sgels Hair Skin Nails Boost Energy Levels

Swanson$14.45130 rev

10y ago

Natures Bounty Natures Bounty Biotin 10 000mcg Supports Healthy Hair Skin and Nails Rapid Release Softgels 120 Count (Pack of 3)

Nature's Bounty$39.205,273 rev

10y ago

What buyers say about biotin

What buyers praise and complain about, mined from review topics.

Top return reasons

Ingredients-Overall100%

Common questions

Is biotin profitable to sell on Amazon Singapore?: The niche generates $5K/yr across 14 tracked products. 90-day search growth is +12.0%. Flapen's verdict: Skip it (48/100).
How competitive is the biotin niche?: 10 brands and 18 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 71% of demand.
When does demand for biotin peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the biotin niche?: Listings span $8.52–$42.76; the average listing price is $23.15 (sweet spot $15–$100). The average incumbent carries 9,765 reviews — the moat a new listing must climb.