Biotin
a small market ($5K/yr) — Biotin doesn't clear our bar today.
Flapen Score
Top 6% of 198 Health, Household and Personal Care niches · +11 vs the category median of 37
Is Biotin profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Biotin is a $5K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 48/100.
Biotin: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +12.0% over the last 90 days and 4.8% of searches end in a purchase.
$5K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 14 products
Top Biotin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Now Foods Biotin Extra Strength 10mg Veg Capsules 120ct
- Price
- $20.05
- Rating
- 4.7/5
- Reviews
- 5,657
- Age
- 13y ago
Swanson Biotin 5 000 mcg 100 Vegan Caps Nourish Hair Skin Nails Energy Production Easy-to Swallow
- Price
- $9.08
- Rating
- 4.5/5
- Reviews
- 297
- Age
- 13y ago
Carlyle Biotin 10000mcg | 500 Fast Dissolve Tablets | Max Strength | Vegetarian Non-GMO Gluten Free Supplement | by
- Price
- $28.15
- Rating
- 4.7/5
- Reviews
- 15,132
- Age
- 4y ago
Biotin (10 000mcg) with Organic Coconut Oil | May Help Support Healthy Hair Skin & Nails | Non-GMO Verified & Vegan Certified (120 Veggie-Softgels)
- Price
- $35.10
- Rating
- 4.6/5
- Reviews
- 39,405
- Age
- 11y ago
Swanson Biotin - High Potency 10 000 mcg 60 Sgels Hair Skin Nails Boost Energy Levels
- Price
- $14.45
- Rating
- 4.6/5
- Reviews
- 130
- Age
- 10y ago
Trending
90-day click momentum
vitafusion Extra Strength Biotin Gummy Vitamins Blueberry Flavored Biotin Vitamins for Hair Skin and Nails 100 Count
- Price
- $21.05
- Rating
- 4.7/5
- Reviews
- 19,344
- Age
- 11y ago
Swanson Biotin 5 000 mcg 100 Vegan Caps Nourish Hair Skin Nails Energy Production Easy-to Swallow
- Price
- $9.08
- Rating
- 4.5/5
- Reviews
- 297
- Age
- 13y ago
Swanson Biotin - High Potency 10 000 mcg 60 Sgels Hair Skin Nails Boost Energy Levels
- Price
- $14.45
- Rating
- 4.6/5
- Reviews
- 130
- Age
- 10y ago
Natrol Biotin Beauty Tablets Promotes Healthy Hair Skin and Nails Helps Support Energy Metabolism Helps Convert Food Into Energy Maximum Strength 10 000mcg 200Count
- Price
- $25.67
- Rating
- 4.5/5
- Reviews
- 13,572
- Age
- 7y ago
Carlyle Biotin 10000mcg | 500 Fast Dissolve Tablets | Max Strength | Vegetarian Non-GMO Gluten Free Supplement | by
- Price
- $28.15
- Rating
- 4.7/5
- Reviews
- 15,132
- Age
- 4y ago
Newest
by launch dateCarlyle Biotin 10000mcg | 500 Fast Dissolve Tablets | Max Strength | Vegetarian Non-GMO Gluten Free Supplement | by
- Price
- $28.15
- Rating
- 4.7/5
- Reviews
- 15,132
- Age
- 4y ago
Carlyle Biotin 10000mcg | 300 Softgels | Max Strength | Non-GMO Gluten Free Supplement | by
- Price
- $24.12
- Rating
- 4.7/5
- Reviews
- 15,132
- Age
- 5y ago
Natrol Biotin Beauty Tablets Promotes Healthy Hair Skin and Nails Helps Support Energy Metabolism Helps Convert Food Into Energy Maximum Strength 10 000mcg 200Count
- Price
- $25.67
- Rating
- 4.5/5
- Reviews
- 13,572
- Age
- 7y ago
Swanson Biotin - High Potency 10 000 mcg 60 Sgels Hair Skin Nails Boost Energy Levels
- Price
- $14.45
- Rating
- 4.6/5
- Reviews
- 130
- Age
- 10y ago
Natures Bounty Natures Bounty Biotin 10 000mcg Supports Healthy Hair Skin and Nails Rapid Release Softgels 120 Count (Pack of 3)
- Price
- $39.20
- Rating
- 4.7/5
- Reviews
- 5,273
- Age
- 10y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 flat
Sellers
18
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
52%
Top 20: 100%
Open market
22%
- Now Foods24%
- Swanson17%
- Carlyle13%
- Natrol9%
- Sports Research8%
- Nature's Bounty7%
Biotin demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Biotin return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Biotin questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
