How competitive is the Vitamin C Serum niche on Amazon Singapore?

14 brands and 21 sellers compete in Vitamin C Serum on Amazon Singapore. The top 5 Vitamin C Serum products take 51% of clicks and its top 5 brands hold 55% of demand.

What does it cost to enter the Vitamin C Serum niche?

Vitamin C Serum sells for $36.66 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $9.93–$84.58. The average incumbent carries 16,293 reviews — the moat a new listing must climb.

Vitamin C Serum

Vitamin C Serum shows low returns (0.1%), but a small market ($7K/yr) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

Top 6% of 111 Beauty niches · +16 vs the category median of 35

This niche Category average · 111 niches

Is Vitamin C Serum profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Vitamin C Serum is a $7K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 51/100.

Vitamin C Serum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +1.1% over the last 90 days and 1.8% of searches end in a purchase.

$7K

revenue / yr

Units sold / yr500

Search volume / yr+1.1%10K

Conversion rate1.8%

Avg price$36.66

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers14 · 21

Top-5 product click share51%

Open market45%

Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 17 products

Top Vitamin C Serum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Cetaphil Vitamin C Serum Visibly Reduces Look of Dark Spots and Hyperpigmentation Formulated with Niacinamide Designed for Sensitive Skin Fragrance Free Dermatologist Tested 1oz

Price: $24.49
Rating: 4.5/5
Reviews: 1,049
Age: 2y ago

Vitamin C Complex Face Serum - 1 oz Facial Serum with 22% Vitamin C Complex Plus Hyaluronic Acid & Vitamin E

Price: $30.12
Rating: 4.6/5
Reviews: 7,440
Age: 6y ago

RoC Multi Correxion Revive + Glow 10% Active Vitamin C Serum for Face Daily Anti-Aging Wrinkle and Skin Tone Skin Care Treatment Brightening Serum Stocking Stuffers for Men & Women 1 oz

Price: $32.75
Rating: 4.3/5
Reviews: 18,522
Age: 6y ago

Cosrx The Vitamin C 23 Face Serum 20g

Price: $27.36
Rating: 4.1/5
Reviews: 7,708
Age: 3y ago

Timeless Vitamin C Plus E 20 Percent Ferulic Acid Serum for Unisex 1 oz Serum

Price: $41.37
Rating: 4.3/5
Reviews: 9,603
Age: 11y ago

Newest

by launch date

DR. Althea Vitamin C Boosting Serum 30ml

Price: $18.42
Rating: 4.4/5
Reviews: 815
Age: 11mo ago

LA ROCHE-POSAY Pure Vitamin C12 Anti-Wrinkle Concentrate Serum 30ml

Price: $75.98
Rating: 4.4/5
Reviews: 766
Age: 1y ago

Chemist At Play 10% Vitamin C Face Serum |Brightens & Gives Glow |Fades Dark Spots |Treats Hyperpigmentation| Balances Melanin Production | Ethyl Ascorbic Acid & Glucosamine | For All Skin Types 30ml

Price: $9.93
Rating: 4.0/5
Reviews: 1,070
Age: 1y ago

Paulas Choice 25% Vitamin C Serum with Glutathione & Antioxidants - Improves Discoloration Uneven Tone & Firms

Price: $84.58
Rating: 4.3/5
Reviews: 381
Age: 2y ago

Minimalist 10% Vitamin C Face Serum for Glowing Skin (Formulated & Tested For Sensitive Skin) | Non Irritating | Non Sticky | Brightening Vit C Formula For Men and Women | 10 ml

Price: $15.63
Rating: 4.1/5
Reviews: 3,535
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

37%

Cetaphil17%
Naturium11%
Timeless Skin Care10%
Minimalist9%
RoC8%
COSRX8%

Vitamin C Serum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume10KCVR1.8%Products17Brands14Top 5 Brands55%OOS Rate4.6%Rating4.3★Reviews16,293Avg BSR#98

Top Vitamin C Serum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vitamin c serum8K/yr +1.3%2.3% conv.
vitamin c serum for face2K/yr -3.0%3.1% conv.
vit c serum459/yr +13.6%2.0% conv.

What reviews say buyers love and hate about Vitamin C Serum

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Quality-Overall50%

“Great product”

Texture/Consistency-Overall13%

“This serum has a nice texture”

Absorbency13%

“gets absorbed quickly”

Moist/Dry13%

“Good hydration”

What buyers complain about

63% of reviews

Side Effects25%

“No effects”

Value For Money25%

“Waste of money”

Functionality-Overall13%

“It doesn't work for my dark spots”

Vitamin C Serum return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

50%

2Leak-Proof

50%

Common Vitamin C Serum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vitamin C Serum 51/100 on Amazon Singapore — Worth a look. The niche generates $7K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +1.1% over the last 90 days.

Vitamin C Serum buyers on Amazon Singapore complain most about Side Effects, Value For Money, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.