Vitamin C Serum
MaybeAn estimated 0.1% of orders come back. But shoppers spend an estimated $7K a year here, so Vitamin C Serum is a Maybe.
- Flapen Score
- 51 / 100Top 6% of 111 Beauty niches · +16 vs the category median of 3551
- Market size
- $7K/yr10K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 51%top-5 click share · 14 brands · 21 sellers
Flapen Score
Vitamin C Serum against its category
The dotted line is the Beauty average. Past it, Vitamin C Serum is stronger. Inside it, weaker.
Market
The Vitamin C Serum market on Amazon at a glance
Shoppers on Amazon Singapore searched for Vitamin C Serum 10K times last year and spent an estimated $7K. The top 5 brands take 55% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 10K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $7Ka year
- Top search term
- vitamin c serum8K searches a year
02 · Price
A sale here is worth $36.66.
Listings sell for $36.66 on average, from $9.93 to $84.58. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $36.66 that is $0 to $4K a year per listing.
- Average price
- $36.66inside the $15 to $100 sweet spot
- Price range
- $9.93–$84.58
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
18% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #98 within Beauty. It carries 16,293 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 65%
- Out of stock, average day
- 4.6%
- Average rank
- #98in Beauty
- Average rating
- 4.30 starsAmazon Singapore average 4.47 stars
- Average reviews
- 16,293per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Vitamin C Serum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cetaphil Vitamin C Serum Visibly Reduces Look of Dark Spots and Hyperpigmentation Formulated with Niacinamide Designed for Sensitive Skin Fragrance Free Dermatologist Tested 1oz
- Price
- $24.49
- Rating
- 4.5/5
- Reviews
- 1,049
- Age
- 2y ago

Vitamin C Complex Face Serum - 1 oz Facial Serum with 22% Vitamin C Complex Plus Hyaluronic Acid & Vitamin E
- Price
- $30.12
- Rating
- 4.6/5
- Reviews
- 7,440
- Age
- 6y ago

RoC Multi Correxion Revive + Glow 10% Active Vitamin C Serum for Face Daily Anti-Aging Wrinkle and Skin Tone Skin Care Treatment Brightening Serum Stocking Stuffers for Men & Women 1 oz
- Price
- $32.75
- Rating
- 4.3/5
- Reviews
- 18,522
- Age
- 6y ago

Cosrx The Vitamin C 23 Face Serum 20g
- Price
- $27.36
- Rating
- 4.1/5
- Reviews
- 7,708
- Age
- 3y ago

Timeless Vitamin C Plus E 20 Percent Ferulic Acid Serum for Unisex 1 oz Serum
- Price
- $41.37
- Rating
- 4.3/5
- Reviews
- 9,603
- Age
- 11y ago
Trending
estimated 90-day click momentum
Chemist At Play 10% Vitamin C Face Serum |Brightens & Gives Glow |Fades Dark Spots |Treats Hyperpigmentation| Balances Melanin Production | Ethyl Ascorbic Acid & Glucosamine | For All Skin Types 30ml
- Price
- $9.93
- Rating
- 4.0/5
- Reviews
- 1,070
- Age
- 1y ago

DR. Althea Vitamin C Boosting Serum 30ml
- Price
- $18.42
- Rating
- 4.4/5
- Reviews
- 815
- Age
- 11mo ago

LA ROCHE-POSAY Pure Vitamin C12 Anti-Wrinkle Concentrate Serum 30ml
- Price
- $75.98
- Rating
- 4.4/5
- Reviews
- 766
- Age
- 1y ago

PURA DOR 20% Vitamin C Serum Premium Professional Grade (4oz / 118mL) for Face & Eyes Most Complete Formula Hyaluronic Acid Vitamin E & Argan Oil Treatment for Dark Spots Acne Wrinkles Men-Women
- Price
- $34.89
- Rating
- 4.4/5
- Reviews
- 7,569
- Age
- 12y ago

Cetaphil Vitamin C Serum Visibly Reduces Look of Dark Spots and Hyperpigmentation Formulated with Niacinamide Designed for Sensitive Skin Fragrance Free Dermatologist Tested 1oz
- Price
- $24.49
- Rating
- 4.5/5
- Reviews
- 1,049
- Age
- 2y ago
Newest
by launch date
DR. Althea Vitamin C Boosting Serum 30ml
- Price
- $18.42
- Rating
- 4.4/5
- Reviews
- 815
- Age
- 11mo ago

LA ROCHE-POSAY Pure Vitamin C12 Anti-Wrinkle Concentrate Serum 30ml
- Price
- $75.98
- Rating
- 4.4/5
- Reviews
- 766
- Age
- 1y ago

Chemist At Play 10% Vitamin C Face Serum |Brightens & Gives Glow |Fades Dark Spots |Treats Hyperpigmentation| Balances Melanin Production | Ethyl Ascorbic Acid & Glucosamine | For All Skin Types 30ml
- Price
- $9.93
- Rating
- 4.0/5
- Reviews
- 1,070
- Age
- 1y ago

Paulas Choice 25% Vitamin C Serum with Glutathione & Antioxidants - Improves Discoloration Uneven Tone & Firms
- Price
- $84.58
- Rating
- 4.3/5
- Reviews
- 381
- Age
- 2y ago

Minimalist 10% Vitamin C Face Serum for Glowing Skin (Formulated & Tested For Sensitive Skin) | Non Irritating | Non Sticky | Brightening Vit C Formula For Men and Women | 10 ml
- Price
- $15.63
- Rating
- 4.1/5
- Reviews
- 3,535
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
21
Est. top-5 brand share
55%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 100%
Open market
37%
- Cetaphil17%
- Naturium11%
- Timeless Skin Care10%
- Minimalist9%
- RoC8%
- COSRX8%
Demand
Vitamin C Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked
Search terms
Top Vitamin C Serum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin c serum8K/yr
- vitamin c serum for face2K/yr
- vit c serum459/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin C Serum
We read the reviews and the return reasons for every product selling here.
“No effects”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin C Serum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









