Is shampoo profitable to sell on Amazon Singapore?

The niche generates $2K/yr across 40 tracked products. 90-day search growth is +11.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the shampoo niche?

26 brands and 32 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 48% of demand.

What does it cost to enter the shampoo niche?

Listings span $6.01–$36.18; the average listing price is $13.77 (sweet spot $15–$100). The average incumbent carries 4,740 reviews — the moat a new listing must climb.

shampoo

Worth a look

Shows low returns (0.2%), but a small market ($2K/yr) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Brand share

Great48%

top-5 brand share — no brand owns this niche

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Price range

Good$6.01–$36.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.77

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.7%

90-day search growth — must beat 0% to launch

Review moat

Bad4,739.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$2K

$2K/yr · 75K searches

Signals No Dominant Brand

According to Flapen's Amazon Singapore niche tracking, shampoo is a $2K/yr Amazon Singapore market (75K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

shampoo market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $69K–$83K; units × avg price
Conversion rate: 0.2%
Avg BSR: #267
Page quality: 0%
Prime: 90%
Sponsored: 23%
Out of stock: 8.1%
Avg brand age: 91 months
Avg seller age: 47 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

48%

Top 20: 96%

Top-5 click share

41%

Top 20: 80%

Open market

44%

Sukin14%
OGX9%
Dove9%
Aveeno8%
Shiseido8%
Bare Anatomy8%

Demand

Weekly Amazon search volume, last 47 weeks — +11.7% search growth over the last 90 days.

Open Trend

Top shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sukin Natural Balance Shampoo 1L

Sukin$17.364.5★1,202 rev

SHISEIDO FINO Premium Touch Hair Shampoo 550ml

Shiseido$14.374.5★215 rev

Bare Anatomy Expert Anti-Dandruff Shampoo | Targets Oily Scalp and Sheds Dry Flakes Clears Away Dandruff Flakes Relieves from Excessive Oil | 250 ml

Bare Anatomy$12.984.1★10,002 rev

OGX Oil Shampoo 13 Fl. Oz Moroccan oil 385 ml

OGX$11.114.5★6,838 rev

Aveeno Fresh Greens Blend Sulfate-Free Shampoo with Rosemary Peppermint & Cucumber to Thicken & Nourish Clarifying & Volumizing Shampoo for Thin or Fine Hair Paraben-Free 12oz

Aveeno$13.844.5★9,162 rev

Newest

by launch date

Tsubaki Premium Moist & Repair Hair Shampoo 450ml

Tsubaki$14.10103 rev

1y ago

Pilgrim Spanish Rosemary & Biotin Anti Hairfall Shampoo for Reducing Hair Loss & Breakage | Upto 95% stronger hairs | Suitable for all hair types | For Men & Women 200ml

Pilgrim$10.612,114 rev

2y ago

SHISEIDO FINO Premium Touch Hair Shampoo 550ml

Shiseido$14.37215 rev

2y ago

Bare Anatomy Expert Anti-Dandruff Shampoo | Targets Oily Scalp and Sheds Dry Flakes Clears Away Dandruff Flakes Relieves from Excessive Oil | 250 ml

Bare Anatomy$12.9810,002 rev

3y ago

LOréal Paris Elseve Full Resist Anti Hair Fall Shampoo 440ml Rose

L'Oreal Paris$14.616 rev

4y ago

What buyers say about shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money100%

“helps to get it at a good price too”

Top return reasons

Leak-Proof57%

Ingredients-Overall14%

Product Condition14%

Adhesion/Stickiness14%

Common questions

Is shampoo profitable to sell on Amazon Singapore?: The niche generates $2K/yr across 40 tracked products. 90-day search growth is +11.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the shampoo niche?: 26 brands and 32 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 48% of demand.
What does it cost to enter the shampoo niche?: Listings span $6.01–$36.18; the average listing price is $13.77 (sweet spot $15–$100). The average incumbent carries 4,740 reviews — the moat a new listing must climb.