Shampoo
MaybeAn estimated 0.2% of orders come back. But shoppers spend an estimated $2K a year here, so Shampoo is a Maybe.
- Flapen Score
- 50 / 100Top 7% of 111 Beauty niches · +15 vs the category median of 3550
- Market size
- $2K/yr75K searches / yr
- 90-day growth
- +11.7%search demand this quarter
- Competition
- 41%top-5 click share · 26 brands · 32 sellers
Flapen Score
Shampoo against its category
The dotted line is the Beauty average. Past it, Shampoo is stronger. Inside it, weaker.
Market
The Shampoo market on Amazon at a glance
Shoppers on Amazon Singapore searched for Shampoo 75K times last year and spent an estimated $2K. The top 5 brands take 48% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- +11.7%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $2Ka year
- Top search term
- shampoo69K searches a year
02 · Price
A sale here is worth $13.77.
Listings sell for $13.77 on average, from $6.01 to $36.18. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $13.77 that is $0 to $1K a year per listing.
- Average price
- $13.77under the $15 to $100 sweet spot
- Price range
- $6.01–$36.18
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.2%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
23% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #267 within Beauty. It carries 4,740 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 90%
- Out of stock, average day
- 8.1%
- Average rank
- #267in Beauty
- Average rating
- 4.40 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,740per listing
- Listings tracked
- 40
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 91 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 91 months
Products
Top Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sukin Natural Balance Shampoo 1L
- Price
- $17.36
- Rating
- 4.5/5
- Reviews
- 1,202
- Age
- 15y ago

SHISEIDO FINO Premium Touch Hair Shampoo 550ml
- Price
- $14.37
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 2y ago

Bare Anatomy Expert Anti-Dandruff Shampoo | Targets Oily Scalp and Sheds Dry Flakes Clears Away Dandruff Flakes Relieves from Excessive Oil | 250 ml
- Price
- $12.98
- Rating
- 4.1/5
- Reviews
- 10,002
- Age
- 3y ago

OGX Oil Shampoo 13 Fl. Oz Moroccan oil 385 ml
- Price
- $11.11
- Rating
- 4.5/5
- Reviews
- 6,838
- Age
- 13y ago

Aveeno Fresh Greens Blend Sulfate-Free Shampoo with Rosemary Peppermint & Cucumber to Thicken & Nourish Clarifying & Volumizing Shampoo for Thin or Fine Hair Paraben-Free 12oz
- Price
- $13.84
- Rating
- 4.5/5
- Reviews
- 9,162
- Age
- 7y ago
Trending
estimated 90-day click momentum
Pilgrim Spanish Rosemary & Biotin Anti Hairfall Shampoo for Reducing Hair Loss & Breakage | Upto 95% stronger hairs | Suitable for all hair types | For Men & Women 200ml
- Price
- $10.61
- Rating
- 4.0/5
- Reviews
- 2,114
- Age
- 2y ago

Kerastase Paris Genesis Bain Hydra-Fortifiant Shampoo 250ml
- Price
- $36.18
- Rating
- 4.5/5
- Reviews
- 9,583
- Age
- 6y ago

Neutrogena Exfoliating Healthy Scalp Clarifying Shampoo for Oily Hair & Pink Grapefruit pH-Balanced Anti-Residue Formula Adds Shine Sulfate Paraben & Phthalate-Free Color-Safe 12 Fl oz
- Price
- $16.61
- Rating
- 4.4/5
- Reviews
- 10,085
- Age
- 5y ago

Bare Anatomy Expert Anti-Dandruff Shampoo | Targets Oily Scalp and Sheds Dry Flakes Clears Away Dandruff Flakes Relieves from Excessive Oil | 250 ml
- Price
- $12.98
- Rating
- 4.1/5
- Reviews
- 10,002
- Age
- 3y ago

Aveeno Fresh Greens Blend Sulfate-Free Shampoo with Rosemary Peppermint & Cucumber to Thicken & Nourish Clarifying & Volumizing Shampoo for Thin or Fine Hair Paraben-Free 12oz
- Price
- $13.84
- Rating
- 4.5/5
- Reviews
- 9,162
- Age
- 7y ago
Newest
by launch date
Tsubaki Premium Moist & Repair Hair Shampoo 450ml
- Price
- $14.10
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 1y ago

Pilgrim Spanish Rosemary & Biotin Anti Hairfall Shampoo for Reducing Hair Loss & Breakage | Upto 95% stronger hairs | Suitable for all hair types | For Men & Women 200ml
- Price
- $10.61
- Rating
- 4.0/5
- Reviews
- 2,114
- Age
- 2y ago

SHISEIDO FINO Premium Touch Hair Shampoo 550ml
- Price
- $14.37
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 2y ago

Bare Anatomy Expert Anti-Dandruff Shampoo | Targets Oily Scalp and Sheds Dry Flakes Clears Away Dandruff Flakes Relieves from Excessive Oil | 250 ml
- Price
- $12.98
- Rating
- 4.1/5
- Reviews
- 10,002
- Age
- 3y ago

LOréal Paris Elseve Full Resist Anti Hair Fall Shampoo 440ml Rose
- Price
- $14.61
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
32
Est. top-5 brand share
48%
Top 20: 96%
Est. top-5 click share
41%
Top 20: 80%
Open market
44%
- Sukin14%
- OGX9%
- Dove9%
- Aveeno8%
- Shiseido8%
- Bare Anatomy8%
Demand
Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.8× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Shampoo
We read the reviews and the return reasons for every product selling here.
“helps to get it at a good price too”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









