Is sunscreen profitable to sell on Amazon Singapore?

The niche generates $6K/yr across 45 tracked products. 90-day search growth is +32.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the sunscreen niche?

19 brands and 45 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 69% of demand.

What does it cost to enter the sunscreen niche?

Listings span $9.77–$48.52; the average listing price is $19.41 (sweet spot $15–$100). The average incumbent carries 10,062 reviews — the moat a new listing must climb.

sunscreen

Worth a look

Shows low returns (0.2%), but a small market ($6K/yr) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$19.41

avg listing price — sweet spot $15–$100

Price range

Great$9.77–$48.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Growth

Good+32.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,062.33

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$6K

$6K/yr · 30K searches

According to Flapen's Amazon Singapore niche tracking, sunscreen is a $6K/yr Amazon Singapore market (30K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

sunscreen market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $24K–$29K; units × avg price
Conversion rate: 1.1%
Avg BSR: #72
Page quality: 0%
Prime: 82%
Sponsored: 29%
Out of stock: 5.7%
Avg brand age: 79 months
Avg seller age: 47 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

35%

Top 20: 75%

Open market

26%

Neutrogena24%
Beauty of Joseon18%
BANANA BOAT13%
NIVEA8%
Bioré7%
La Roche-Posay5%

Demand

Weekly Amazon search volume, last 47 weeks — +32.6% search growth over the last 90 days.

Open Trend

Top sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Relief Sun : Rice + Probiotics

Beauty of Joseon$17.014.5★10,461 rev

Relief Sun Aqua Fresh Rice + B5

Beauty of Joseon$17.044.6★3,516 rev

Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion SPF 70 Broad Spectrum Water Resistant 80 Min Oil-Free Oxybenzone-Free Non-Comedogenic Matte Finish Body Sunscreen Travel Size 3 Fl Oz

Neutrogena$15.394.5★37,521 rev

Banana Boat Ultra Sport Sunscreen Lotion Broad Spectrum SPF 50 12oz.

BANANA BOAT$17.864.6★14,811 rev

Cetaphil Sheer 100% Mineral Liquid Sunscreen for Face With Zinc Oxide Broad Spectrum SPF 50 Formulated for Sensitive Skin Unscented 50 ml

Cetaphil$13.294.4★6,251 rev

Newest

by launch date

Relief Sun Aqua Fresh Rice + B5

Beauty of Joseon$17.043,516 rev

1y ago

Neutrogena Ultra Sheer Fluid Sunscreen Age Shield SPF 50 PA++++

Neutrogena$20.31114 rev

2y ago

BIORE UV Aqua Rich Watery Essence SPF50+ PA++++ Sunscreen (Micro Defense UV Protection + Suitable for Face & Body) 70g

Bioré$17.77343 rev

3y ago

SKIN AQUA 50+ Super Moisture Gel Pump 4.9 oz (140 g)

SKIN AQUA$11.372,802 rev

3y ago

De-construct Face Gel Sunscreen SPF 50+ PA+++ | Gel Sunscreen for Oily Combination Normal Skin | Broad Spectrum No White Cast Lightweight Non-Greasy - 50g

De - cons truct$13.7012,930 rev

4y ago

What buyers say about sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Texture/Consistency-Overall50%

“Nice packing,smooth texture”

Absorbency50%

“Easily absorbed into skin”

Top return reasons

Leak-Proof25%

Functionality-Overall21%

Color14%

Value For Money7%

Adhesion/Stickiness7%

Size-Overall7%

Water Resistance7%

Motor Power7%

Balance/Stability4%

Common questions

Is sunscreen profitable to sell on Amazon Singapore?: The niche generates $6K/yr across 45 tracked products. 90-day search growth is +32.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the sunscreen niche?: 19 brands and 45 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 69% of demand.
What does it cost to enter the sunscreen niche?: Listings span $9.77–$48.52; the average listing price is $19.41 (sweet spot $15–$100). The average incumbent carries 10,062 reviews — the moat a new listing must climb.