How competitive is the Sunscreen niche on Amazon Singapore?

19 brands and 45 sellers compete in Sunscreen on Amazon Singapore. The top 5 Sunscreen products take 35% of clicks and its top 5 brands hold 69% of demand.

Sunscreen

Sunscreen shows low returns (0.2%), but a small market ($6K/yr) keeps it on the watch list.

Flapen Score

Worth a look

Top 3% of 111 Beauty niches · +18 vs the category median of 35

This niche Category average · 111 niches

Is Sunscreen profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Sunscreen is a $6K/yr Amazon Singapore market (30K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 53/100.

Sunscreen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +32.6% over the last 90 days and 1.1% of searches end in a purchase.

$6K

revenue / yr

Units sold / yr2K

Search volume / yr+32.6%30K

Conversion rate1.1%

Avg price$19.41

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers19 · 45

Top-5 product click share35%

Open market31%

Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 45 products

Top Sunscreen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Relief Sun : Rice + Probiotics

Price: $17.01
Rating: 4.5/5
Reviews: 10,461
Age: 4y ago

Relief Sun Aqua Fresh Rice + B5

Price: $17.04
Rating: 4.6/5
Reviews: 3,516
Age: 1y ago

Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion SPF 70 Broad Spectrum Water Resistant 80 Min Oil-Free Oxybenzone-Free Non-Comedogenic Matte Finish Body Sunscreen Travel Size 3 Fl Oz

Price: $15.39
Rating: 4.5/5
Reviews: 37,521
Age: 13y ago

Banana Boat Ultra Sport Sunscreen Lotion Broad Spectrum SPF 50 12oz.

Price: $17.86
Rating: 4.6/5
Reviews: 14,811
Age: 15y ago

Cetaphil Sheer 100% Mineral Liquid Sunscreen for Face With Zinc Oxide Broad Spectrum SPF 50 Formulated for Sensitive Skin Unscented 50 ml

Price: $13.29
Rating: 4.4/5
Reviews: 6,251
Age: 5y ago

Newest

by launch date

Relief Sun Aqua Fresh Rice + B5

Price: $17.04
Rating: 4.6/5
Reviews: 3,516
Age: 1y ago

Neutrogena Ultra Sheer Fluid Sunscreen Age Shield SPF 50 PA++++

Price: $20.31
Rating: 4.3/5
Reviews: 114
Age: 2y ago

BIORE UV Aqua Rich Watery Essence SPF50+ PA++++ Sunscreen (Micro Defense UV Protection + Suitable for Face & Body) 70g

Price: $17.77
Rating: 4.5/5
Reviews: 343
Age: 3y ago

SKIN AQUA 50+ Super Moisture Gel Pump 4.9 oz (140 g)

Price: $11.37
Rating: 4.4/5
Reviews: 2,802
Age: 3y ago

De-construct Face Gel Sunscreen SPF 50+ PA+++ | Gel Sunscreen for Oily Combination Normal Skin | Broad Spectrum No White Cast Lightweight Non-Greasy - 50g

Price: $13.70
Rating: 4.2/5
Reviews: 12,930
Age: 4y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

35%

Top 20: 75%

Open market

26%

Neutrogena24%
Beauty of Joseon18%
BANANA BOAT13%
NIVEA8%
Bioré7%
La Roche-Posay5%

Sunscreen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume30KCVR1.1%Products45Brands19Top 5 Brands69%OOS Rate5.7%Rating4.5★Reviews10,062Avg BSR#72

What reviews say buyers love and hate about Sunscreen

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Texture/Consistency-Overall50%

“Nice packing,smooth texture”

Absorbency50%

“Easily absorbed into skin”

Sunscreen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

25%

2Functionality-Overall

21%

3Color

14%

4Value For Money

5Adhesion/Stickiness

Common Sunscreen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sunscreen 53/100 on Amazon Singapore — Worth a look. The niche generates $6K/yr across 45 tracked products. Search demand moved +32.6% over the last 90 days.

Sunscreen sells for $19.41 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $9.77–$48.52. The average incumbent carries 10,062 reviews — the moat a new listing must climb.