Sunscreen
MaybeAn estimated 0.2% of orders come back. But shoppers spend an estimated $6K a year here, so Sunscreen is a Maybe.
- Flapen Score
- 53 / 100Top 3% of 111 Beauty niches · +18 vs the category median of 3553
- Market size
- $6K/yr30K searches / yr
- 90-day growth
- +32.6%search demand this quarter
- Competition
- 35%top-5 click share · 19 brands · 45 sellers
Flapen Score
Sunscreen against its category
The dotted line is the Beauty average. Past it, Sunscreen is stronger. Inside it, weaker.
Market
The Sunscreen market on Amazon at a glance
Shoppers on Amazon Singapore searched for Sunscreen 30K times last year and spent an estimated $6K. The top 5 brands take 69% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- +32.6%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $6Ka year
- Top search term
- sunscreen25K searches a year
02 · Price
A sale here is worth $19.41.
Listings sell for $19.41 on average, from $9.77 to $48.52. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $19.41 that is $0 to $2K a year per listing.
- Average price
- $19.41inside the $15 to $100 sweet spot
- Price range
- $9.77–$48.52
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.2%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #72 within Beauty. It carries 10,062 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 82%
- Out of stock, average day
- 5.7%
- Average rank
- #72in Beauty
- Average rating
- 4.46 starsAmazon Singapore average 4.47 stars
- Average reviews
- 10,062per listing
- Listings tracked
- 45
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Sunscreen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Relief Sun : Rice + Probiotics
- Price
- $17.01
- Rating
- 4.5/5
- Reviews
- 10,461
- Age
- 4y ago

Relief Sun Aqua Fresh Rice + B5
- Price
- $17.04
- Rating
- 4.6/5
- Reviews
- 3,516
- Age
- 1y ago

Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion SPF 70 Broad Spectrum Water Resistant 80 Min Oil-Free Oxybenzone-Free Non-Comedogenic Matte Finish Body Sunscreen Travel Size 3 Fl Oz
- Price
- $15.39
- Rating
- 4.5/5
- Reviews
- 37,521
- Age
- 13y ago

Banana Boat Ultra Sport Sunscreen Lotion Broad Spectrum SPF 50 12oz.
- Price
- $17.86
- Rating
- 4.6/5
- Reviews
- 14,811
- Age
- 15y ago

Cetaphil Sheer 100% Mineral Liquid Sunscreen for Face With Zinc Oxide Broad Spectrum SPF 50 Formulated for Sensitive Skin Unscented 50 ml
- Price
- $13.29
- Rating
- 4.4/5
- Reviews
- 6,251
- Age
- 5y ago
Trending
estimated 90-day click momentum
Neutrogena Ultra Sheer Fluid Sunscreen Age Shield SPF 50 PA++++
- Price
- $20.31
- Rating
- 4.3/5
- Reviews
- 114
- Age
- 2y ago

The Derma Co 1% Hyaluronic Sunscreen Aqua Ultra Light Gel with SPF 50 PA++++ UV A UV B and Blue Light Protection 50g
- Price
- $14.45
- Rating
- 4.3/5
- Reviews
- 20,968
- Age
- 5y ago

Banana Boat Sport Ultra SPF 100 Sunscreen Lotion 4oz | Banana Boat Sunscreen Lotion SPF 100 Banana Boat Sunscreen SPF 100 Lotion High SPF Sunscreen Pack SPF 100 4oz each Twin Pack
- Price
- $27.87
- Rating
- 4.6/5
- Reviews
- 1,819
- Age
- 16y ago

Neutrogena Ultra Sheer Dry-Touch Sunscreen For Face & Body SPF 70 Broad Spectrum UVA/UVB Protection Lightweight Water Resistant & Non-Greasy Travel Size Sunscreen 3 fl. oz (Pack of 3)
- Price
- $31.78
- Rating
- 4.6/5
- Reviews
- 1,969
- Age
- 9y ago

Banana Boat Light As Air Sunscreen Broad Spectrum Lotion SPF 50 6oz. - 2 Count (Pack of 1)
- Price
- $21.65
- Rating
- 4.7/5
- Reviews
- 4,509
- Age
- 6y ago
Newest
by launch date
Relief Sun Aqua Fresh Rice + B5
- Price
- $17.04
- Rating
- 4.6/5
- Reviews
- 3,516
- Age
- 1y ago

Neutrogena Ultra Sheer Fluid Sunscreen Age Shield SPF 50 PA++++
- Price
- $20.31
- Rating
- 4.3/5
- Reviews
- 114
- Age
- 2y ago

BIORE UV Aqua Rich Watery Essence SPF50+ PA++++ Sunscreen (Micro Defense UV Protection + Suitable for Face & Body) 70g
- Price
- $17.77
- Rating
- 4.5/5
- Reviews
- 343
- Age
- 3y ago

SKIN AQUA 50+ Super Moisture Gel Pump 4.9 oz (140 g)
- Price
- $11.37
- Rating
- 4.4/5
- Reviews
- 2,802
- Age
- 3y ago

De-construct Face Gel Sunscreen SPF 50+ PA+++ | Gel Sunscreen for Oily Combination Normal Skin | Broad Spectrum No White Cast Lightweight Non-Greasy - 50g
- Price
- $13.70
- Rating
- 4.2/5
- Reviews
- 12,930
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
19 falling
Sellers
45
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
35%
Top 20: 75%
Open market
26%
- Neutrogena24%
- Beauty of Joseon18%
- BANANA BOAT13%
- NIVEA8%
- Bioré7%
- La Roche-Posay5%
Demand
Sunscreen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Sep, Oct · busiest ÷ quietest = 2.8× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Sunscreen
We read the reviews and the return reasons for every product selling here.
“Nice packing,smooth texture”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sunscreen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









