Is sunscreen spray profitable to sell on Amazon Singapore?

The niche generates $3K/yr across 9 tracked products. 90-day search growth is +117.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the sunscreen spray niche?

8 brands and 8 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 77% of demand.

What does it cost to enter the sunscreen spray niche?

Listings span $12.00–$34.94; the average listing price is $21.05 (sweet spot $15–$100). The average incumbent carries 2,193 reviews — the moat a new listing must climb.

sunscreen spray

Worth a look

Shows low returns (0.0%), but a small market ($3K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Growth

Incredible+117.8%

90-day search growth — must beat 0% to launch

Avg price

Great$21.05

avg listing price — sweet spot $15–$100

Price range

Great$12.00–$34.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,193.44

avg incumbent reviews — the moat a new listing must climb

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$3K

$3K/yr · 3K searches

Signals Trending Low Review Barrier

According to Flapen's Amazon Singapore niche tracking, sunscreen spray is a $3K/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

sunscreen spray market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$5K; units × avg price
Conversion rate: 4.6%
Avg BSR: #91
Page quality: 0%
Prime: 78%
Sponsored: 11%
Out of stock: 14.7%
Avg brand age: 80 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

14%

BANANA BOAT28%
La Roche-Posay16%
NIVEA12%
The Derma Co12%
Bioré10%
Sun Bum8%
Open — no brand owns it (2 brands, 14%)

Demand

Weekly Amazon search volume, last 45 weeks — +117.8% search growth over the last 90 days.

Open Trend

Top sunscreen spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Banana Boat Sport Coolzone SPF 50 Continuous Spray 170g

BANANA BOAT$18.774.5★28 rev

La Roche Posay Anthelios Invisible Fresh Mist SPF50+ 75 ml

La Roche-Posay$34.944.6★13,075 rev

NIVEA Sun Protect & Refesh Spray SPF50 (200ml) Body Sunscreen & After Sun Water resistant Immediate absorption

NIVEA$23.284.3★14 rev

The Derma Co$15.223.9★276 rev

Biore UV Aqua Rich Aqua Protect Mist SPF50 PA++++ 60ml

Bioré$12.004.1★3,314 rev

Newest

by launch date

The Derma Co$15.22276 rev

1y ago

Biore UV Aqua Rich Aqua Protect Mist SPF50 PA++++ 60ml

Bioré$12.003,314 rev

3y ago

Sun Bum Baby Bum SPF 50 Sunscreen Spray | Mineral UVA/UVB Face and Body Protection for Sensitive Skin | Fragrance Free | Travel Size | 3 FL OZ

Sun Bum$19.572,618 rev

6y ago

Sunplay Sport UV Body Mist SPF120 165ml

Sunplay$23.881 rev

7y ago

Sunplay Skin Aqua Tone Up UV Mist SPF50 PA++++ 70g

SKIN AQUA$17.80276 rev