travel
Worth a lookShows low returns (0.7%), but a small market ($0/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$20.76avg listing price — sweet spot $15–$100
Price range
Great$4.99–$69.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Growth
Good+53.9%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,443.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$0$0/yr · 23K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, travel is a $0/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
travel market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $5K–$10K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 73%
- Out of stock
- 24.1%
- Avg brand age
- 51 months
- Avg seller age
- 76 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
23
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
39%
Top 20: 95%
Open market
24%
- WATSONS21%
- Spigen15%
- VULKIT15%
- Travelon13%
- TEMPUR6%
- CERAVE6%
Demand
Weekly Amazon search volume, last 47 weeks — +53.9% search growth over the last 90 days.Top travel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Travelon World Travel Essentials Set of 2 Currency and Passport Organizers Black One Size World Travel Essentials Set of 2 Currency and Passport Organizers
Travelon$23.514.6★580 rev
WATSONS Travel Bottle Set With Mesh Bag (Set) 7s
WATSONS$10.104.5★2 rev
TEMPUR Travel Pillow Memory Foam Ergonomic Neck Travel Pillow Includes Charcoal Grey Carry Bag Size 25 x 31 x 10/7 cm
TEMPUR$69.474.4★785 rev
VULKIT Passport Holder Ultra-thin Design Leather Travel Wallet with 2 Card Slots on the Back RFID Blocking Passport Holder Essential for Travel black Einheitsgröße Minimalist
VULKIT$11.794.3★101 rev
CERAVE Ceramides Skincare Essentials Travel Kit 1s
CERAVE$11.240.0★0 rev
Newest
by launch date
4 in 1 Travel Dispenser Bottle Toiletry Containers 4 Pack 30ml Travel Bottles Leak Proof Travel Size Containers For Travelers Business Trips Holidays Gym Use Flying Camping Families (white)
Generic$14.993 rev
VULKIT Passport Holder Ultra-thin Design Leather Travel Wallet with 2 Card Slots on the Back RFID Blocking Passport Holder Essential for Travel black Einheitsgröße Minimalist
VULKIT$11.79101 rev
WATSONS Line Friends Minini Travel Organiser Set 5s
WATSONS$18.520 rev
WATSONS Line Friends Minini Compresed Premium Travel Bath Towel & Facial Towel 6s
WATSONS$8.720 rev
WATSONS 100% Bamboo Velvet Facial Travel Tissue L Sheet (200mm x 195mm) 3 Ply 100s x 5
WATSONS$4.990 rev
Trending
90-day click momentum
VULKIT Small RFID Wallet for Women & Men - Minimalist Zipper Wallet with ID Window Keychain & Carabiner Holds 15 Cards Water Resistant Travel Lanyard Wallet Army Green Black (Black)
VULKIT$34.934.6★
VULKIT Passport Holder Ultra-thin Design Leather Travel Wallet with 2 Card Slots on the Back RFID Blocking Passport Holder Essential for Travel black Einheitsgröße Minimalist
VULKIT$11.794.3★
Travelon World Travel Essentials Set of 2 Currency and Passport Organizers Black One Size World Travel Essentials Set of 2 Currency and Passport Organizers
Travelon$23.514.6★
VULKIT RFID Blocking Cards Slim RFID Card Blocker & NFC Contactless Card Protector for Your Wallet and Passport for Travel Outdoor (3)
VULKIT$25.504.6★
Spigen Passport Card Holder Passport Wallet Travel Documents Organizer Protector Passport Holder Travel Accessories with RFID Blocking Technology SIM Card Pin Included - Dune Beige
Spigen$26.794.5★
What buyers say about travel
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality”
“reliable for travel”
“The bottles are easy to use”
“good support”
“Sturdy and Well-Designed”
“The colors are elegant”
“No Leaks, Great Quality”
“The material feels very sturdy”
What buyers complain about
“Small”
“Material is sort of suede”
“Could be better if the depth is slightly thicker”
Top return reasons
Common questions
- Is travel profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +53.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the travel niche?
- 13 brands and 23 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in travel?
- Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 0.7%.
- What does it cost to enter the travel niche?
- Listings span $4.99–$69.47; the average listing price is $20.76 (sweet spot $15–$100). The average incumbent carries 1,443 reviews — the moat a new listing must climb.