Skip to content

Travel

Travel shows low returns (0.7%), but a small market ($0/yr) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 5% of 111 Beauty niches · +17 vs the category median of 35

Market size 0Growth 71Conversion 0Competition 76Returns 97Price range 83Avg price 89Brand share 58Review moat 51Quality gap 35
This niche Category average · 111 niches

Is Travel profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Travel is a $0/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 52/100.

Travel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +53.9% over the last 90 days and 0.0% of searches end in a purchase.

$0

revenue / yr

Units sold / yr500
Search volume / yr+53.9%23K
Conversion rate0.0%
Avg price$20.76

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers13 · 23
Top-5 product click share39%
Open market30%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement73%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews1,443

Top Travel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

$0$0$0$0$01101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

13 falling

Sellers

23

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

39%

Top 20: 95%

Open market

24%

  • WATSONS21%
  • Spigen15%
  • VULKIT15%
  • Travelon13%
  • TEMPUR6%
  • CERAVE6%

Travel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume23KCVR0.0%Products22Brands13Top 5 Brands70%OOS Rate24.1%Rating4.5★Reviews1,443Avg BSR#23
2K1KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26

What reviews say buyers love and hate about Travel

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall40%

Great Quality

Durability10%

reliable for travel

Ease Of Use7%

The bottles are easy to use

Body Support7%

good support

Strength5%

Sturdy and Well-Designed

What buyers complain about

58% of reviews
Size-Overall25%

Small

Material Quality17%

Material is sort of suede

Thickness17%

Could be better if the depth is slightly thicker

Travel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Advertised Vs Actual Product
10%
3Product Condition
10%
4Socket/Port/Plug
7%
5Smell
7%

Common Travel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Travel 52/100 on Amazon Singapore — Worth a look. The niche generates $0/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +53.9% over the last 90 days.
Travel buyers on Amazon Singapore complain most about Size-Overall, Material Quality, Thickness, the themes mined from the niche's reviews. Its return rate is 0.7%.