Travel
MaybeAn estimated 0.7% of orders come back. But shoppers spend an estimated $0 a year here, so Travel is a Maybe.
- Flapen Score
- 52 / 100Top 5% of 111 Beauty niches · +17 vs the category median of 3552
- Market size
- $0/yr23K searches / yr
- 90-day growth
- +53.9%search demand this quarter
- Competition
- 39%top-5 click share · 13 brands · 23 sellers
Flapen Score
Travel against its category
The dotted line is the Beauty average. Past it, Travel is stronger. Inside it, weaker.
Market
The Travel market on Amazon at a glance
Shoppers on Amazon Singapore searched for Travel 23K times last year and spent an estimated $0. The top 5 brands take 70% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +53.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- +53.9%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- travel18K searches a year
02 · Price
A sale here is worth $20.76.
Listings sell for $20.76 on average, from $4.99 to $69.47. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $20.76 that is $0 to $2K a year per listing.
- Average price
- $20.76inside the $15 to $100 sweet spot
- Price range
- $4.99–$69.47
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.7%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 24.1% of listings are out of stock. The average listing ranks #23 within Beauty. It carries 1,443 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 95%
- Out of stock, average day
- 24.1%
- Average rank
- #23in Beauty
- Average rating
- 4.54 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,443per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Travel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Travelon World Travel Essentials Set of 2 Currency and Passport Organizers Black One Size World Travel Essentials Set of 2 Currency and Passport Organizers
- Price
- $23.51
- Rating
- 4.6/5
- Reviews
- 580
- Age
- 6y ago

WATSONS Travel Bottle Set With Mesh Bag (Set) 7s
- Price
- $10.10
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3y ago

TEMPUR Travel Pillow Memory Foam Ergonomic Neck Travel Pillow Includes Charcoal Grey Carry Bag Size 25 x 31 x 10/7 cm
- Price
- $69.47
- Rating
- 4.4/5
- Reviews
- 785
- Age
- 4y ago

VULKIT Passport Holder Ultra-thin Design Leather Travel Wallet with 2 Card Slots on the Back RFID Blocking Passport Holder Essential for Travel black Einheitsgröße Minimalist
- Price
- $11.79
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 8mo ago

CERAVE Ceramides Skincare Essentials Travel Kit 1s
- Price
- $11.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Trending
estimated 90-day click momentum
VULKIT Small RFID Wallet for Women & Men - Minimalist Zipper Wallet with ID Window Keychain & Carabiner Holds 15 Cards Water Resistant Travel Lanyard Wallet Army Green Black (Black)
- Price
- $34.93
- Rating
- 4.6/5
- Reviews
- 707
- Age
- 1y ago

VULKIT Passport Holder Ultra-thin Design Leather Travel Wallet with 2 Card Slots on the Back RFID Blocking Passport Holder Essential for Travel black Einheitsgröße Minimalist
- Price
- $11.79
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 8mo ago

Travelon World Travel Essentials Set of 2 Currency and Passport Organizers Black One Size World Travel Essentials Set of 2 Currency and Passport Organizers
- Price
- $23.51
- Rating
- 4.6/5
- Reviews
- 580
- Age
- 6y ago

VULKIT RFID Blocking Cards Slim RFID Card Blocker & NFC Contactless Card Protector for Your Wallet and Passport for Travel Outdoor (3)
- Price
- $25.50
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 1y ago

Spigen Passport Card Holder Passport Wallet Travel Documents Organizer Protector Passport Holder Travel Accessories with RFID Blocking Technology SIM Card Pin Included - Dune Beige
- Price
- $26.79
- Rating
- 4.5/5
- Reviews
- 277
- Age
- 2y ago
Newest
by launch date
4 in 1 Travel Dispenser Bottle Toiletry Containers 4 Pack 30ml Travel Bottles Leak Proof Travel Size Containers For Travelers Business Trips Holidays Gym Use Flying Camping Families (white)
- Price
- $14.99
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

VULKIT Passport Holder Ultra-thin Design Leather Travel Wallet with 2 Card Slots on the Back RFID Blocking Passport Holder Essential for Travel black Einheitsgröße Minimalist
- Price
- $11.79
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 8mo ago

WATSONS Line Friends Minini Travel Organiser Set 5s
- Price
- $18.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

WATSONS Line Friends Minini Compresed Premium Travel Bath Towel & Facial Towel 6s
- Price
- $8.72
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

WATSONS 100% Bamboo Velvet Facial Travel Tissue L Sheet (200mm x 195mm) 3 Ply 100s x 5
- Price
- $4.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
13 falling
Sellers
23
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 95%
Open market
24%
- WATSONS21%
- Spigen15%
- VULKIT15%
- Travelon13%
- TEMPUR6%
- CERAVE6%
Demand
Travel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.3× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Travel
We read the reviews and the return reasons for every product selling here.
“Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









