Is face mask profitable to sell on Amazon Singapore?

The niche generates $6K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the face mask niche?

13 brands and 22 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 67% of demand.

When does demand for face mask peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the face mask niche?

Listings span $0.69–$28.31; the average listing price is $11.86 (sweet spot $15–$100). The average incumbent carries 4,774 reviews — the moat a new listing must climb.

face mask

Worth a look

Shows low returns (0.2%), but a small market ($6K/yr) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Competition

Great33%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Growth

Good+20.1%

90-day search growth — must beat 0% to launch

Avg price

Okay$11.86

avg listing price — sweet spot $15–$100

Price range

Okay$0.69–$28.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,773.69

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$6K

$6K/yr · 20K searches

Signals Low Review Barrier

According to Flapen's Amazon Singapore niche tracking, face mask is a $6K/yr Amazon Singapore market (20K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

face mask market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $9K–$12K; units × avg price
Conversion rate: 2.5%
Avg BSR: #40
Page quality: 0%
Prime: 96%
Sponsored: 31%
Out of stock: 7.5%
Avg brand age: 66 months
Avg seller age: 0 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

13 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

33%

Top 20: 87%

Open market

24%

Senka24%
Wes Care14%
BIODANCE10%
WATSONS9%
Beauty of Joseon9%
L'Oreal Paris9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top face mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SENKA PERFECT AQUA RICH MASK EXTRA MOIST 1P

Senka$0.830.0★0 rev

LOreal Paris Revitalift Crystal Micro Essence Treatment Mask (Face Mask Serum Mask)

L'Oreal Paris$2.584.2★2,971 rev

WATSONS SURGICAL 3PLY MASK ADL 50S

WATSONS$8.193.0★2 rev

[50Pcs] Made in Singapore Wes Care 3Ply Premium Surgical Face Mask | UV Clean Soft & Comfortable Easy to Breathe

Wes Care$9.483.9★84 rev

Beauty of Joseon Ground Rice & Honey Glow Face Mask 150ml

Beauty of Joseon$17.234.5★3,859 rev

Newest

by launch date

BIODANCE Rejuvenating Caviar PDRN Real Deep Mask Overnight Hydrogel Mask Skin Firming & Radiance Boost Enhancing Recovery for All Skin Types Korean Skincare Stocking Stuffers | 1.19oz(34g) x 4ea

BIODANCE$25.321,388 rev

7mo ago

Collagen Face Mask Skincare For Women Hyaluronic Acid Moisturizing Firming Calming Hydrating Pore Treatment Anti-Aging of Different Ages and Skin Types Urban Beauty Secret (12 PCS)

MISSEDSEN$16.0434 rev

1y ago

Beauty of Joseon Ground Rice & Honey Glow Face Mask 150ml

Beauty of Joseon$17.233,859 rev

1y ago

BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Mask Pore Minimizing Elasticity Plumping Improvement Korean Skincare Stocking Stuffers for Teen Girls | 1.19oz(34g) x 4ea

BIODANCE$26.1740,548 rev

2y ago

BIODANCE Hydro Cera-nol Real Deep Mask Overnight Hydrogel Mask Hydrating Facial Mask For Sensitive Skin Redness Reducing & Quick Soothing Effect Korean Skincare Stocking Stuffers |1.19oz(34g)x4ea

BIODANCE$22.303,079 rev

2y ago

What buyers say about face mask

What buyers praise and complain about, mined from review topics.

Top return reasons

Advertised Vs Actual Product33%

Charging33%

Product Condition33%

Common questions

Is face mask profitable to sell on Amazon Singapore?: The niche generates $6K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the face mask niche?: 13 brands and 22 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 67% of demand.
When does demand for face mask peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the face mask niche?: Listings span $0.69–$28.31; the average listing price is $11.86 (sweet spot $15–$100). The average incumbent carries 4,774 reviews — the moat a new listing must climb.