Face Mask
MaybeAn estimated 0.2% of orders come back. But shoppers spend an estimated $6K a year here, so Face Mask is a Maybe.
- Flapen Score
- 53 / 100Top 3% of 111 Beauty niches · +18 vs the category median of 3553
- Market size
- $6K/yr20K searches / yr
- 90-day growth
- +20.1%search demand this quarter
- Competition
- 33%top-5 click share · 13 brands · 22 sellers
Flapen Score
Face Mask against its category
The dotted line is the Beauty average. Past it, Face Mask is stronger. Inside it, weaker.
Market
The Face Mask market on Amazon at a glance
Shoppers on Amazon Singapore searched for Face Mask 20K times last year and spent an estimated $6K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- +20.1%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $6Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- face mask11K searches a year
02 · Price
A sale here is worth $11.86.
Listings sell for $11.86 on average, from $0.69 to $28.31. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $11.86 that is $0 to $1K a year per listing.
- Average price
- $11.86under the $15 to $100 sweet spot
- Price range
- $0.69–$28.31
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.2%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
31% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #40 within Beauty. It carries 4,774 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 96%
- Out of stock, average day
- 7.5%
- Average rank
- #40in Beauty
- Average rating
- 4.31 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,774per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Face Mask products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SENKA PERFECT AQUA RICH MASK EXTRA MOIST 1P
- Price
- $0.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

LOreal Paris Revitalift Crystal Micro Essence Treatment Mask (Face Mask Serum Mask)
- Price
- $2.58
- Rating
- 4.2/5
- Reviews
- 2,971
- Age
- 4y ago

WATSONS SURGICAL 3PLY MASK ADL 50S
- Price
- $8.19
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2y ago
![[50Pcs] Made in Singapore Wes Care 3Ply Premium Surgical Face Mask | UV Clean Soft & Comfortable Easy to Breathe](https://m.media-amazon.com/images/I/41xBViNTzlL.jpg)
[50Pcs] Made in Singapore Wes Care 3Ply Premium Surgical Face Mask | UV Clean Soft & Comfortable Easy to Breathe
- Price
- $9.48
- Rating
- 3.9/5
- Reviews
- 84
- Age
- 5y ago

Beauty of Joseon Ground Rice & Honey Glow Face Mask 150ml
- Price
- $17.23
- Rating
- 4.5/5
- Reviews
- 3,859
- Age
- 1y ago
Trending
estimated 90-day click momentum
Black Disposable Face Mask 100 PCS Black Masks 3 Ply Protection Face Masks
- Price
- $28.31
- Rating
- 4.5/5
- Reviews
- 54,440
- Age
- 5y ago

BIODANCE Rejuvenating Caviar PDRN Real Deep Mask Overnight Hydrogel Mask Skin Firming & Radiance Boost Enhancing Recovery for All Skin Types Korean Skincare Stocking Stuffers | 1.19oz(34g) x 4ea
- Price
- $25.32
- Rating
- 4.5/5
- Reviews
- 1,388
- Age
- 7mo ago

Pore Nadeshiko Squishime Mask Pack of 10 Face Mask Gokari Pores Mixed Skin Gentle Skin
- Price
- $8.47
- Rating
- 4.3/5
- Reviews
- 155
- Age
- 4y ago

Senka Perfect Aqua Soothe Mask Soothing Repair 1P
- Price
- $0.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

SENKA PERFECT AQUA RICH MASK LUMINOUS MOIST 1P
- Price
- $0.72
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Newest
by launch date
BIODANCE Rejuvenating Caviar PDRN Real Deep Mask Overnight Hydrogel Mask Skin Firming & Radiance Boost Enhancing Recovery for All Skin Types Korean Skincare Stocking Stuffers | 1.19oz(34g) x 4ea
- Price
- $25.32
- Rating
- 4.5/5
- Reviews
- 1,388
- Age
- 7mo ago

Collagen Face Mask Skincare For Women Hyaluronic Acid Moisturizing Firming Calming Hydrating Pore Treatment Anti-Aging of Different Ages and Skin Types Urban Beauty Secret (12 PCS)
- Price
- $16.04
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1y ago

Beauty of Joseon Ground Rice & Honey Glow Face Mask 150ml
- Price
- $17.23
- Rating
- 4.5/5
- Reviews
- 3,859
- Age
- 1y ago

BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Mask Pore Minimizing Elasticity Plumping Improvement Korean Skincare Stocking Stuffers for Teen Girls | 1.19oz(34g) x 4ea
- Price
- $26.17
- Rating
- 4.4/5
- Reviews
- 40,548
- Age
- 2y ago

BIODANCE Hydro Cera-nol Real Deep Mask Overnight Hydrogel Mask Hydrating Facial Mask For Sensitive Skin Redness Reducing & Quick Soothing Effect Korean Skincare Stocking Stuffers |1.19oz(34g)x4ea
- Price
- $22.30
- Rating
- 4.5/5
- Reviews
- 3,079
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
13 falling
Sellers
22
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
33%
Top 20: 87%
Open market
24%
- Senka24%
- Wes Care14%
- BIODANCE10%
- WATSONS9%
- Beauty of Joseon9%
- L'Oreal Paris9%
Demand
Face Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.7×
Reviews and returns
What reviews say buyers love and hate about Face Mask
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Mask questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









