How competitive is the Face Mask niche on Amazon Singapore?

13 brands and 22 sellers compete in Face Mask on Amazon Singapore. The top 5 Face Mask products take 33% of clicks and its top 5 brands hold 67% of demand.

What does it cost to enter the Face Mask niche?

Face Mask sells for $11.86 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $0.69–$28.31. The average incumbent carries 4,774 reviews — the moat a new listing must climb.

Face Mask

Face Mask shows low returns (0.2%), but a small market ($6K/yr) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

Top 3% of 111 Beauty niches · +18 vs the category median of 35

This niche Category average · 111 niches

Is Face Mask profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Face Mask is a $6K/yr Amazon Singapore market (20K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Face Mask: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +20.1% over the last 90 days and 2.5% of searches end in a purchase.

$6K

revenue / yr

Units sold / yr1K

Search volume / yr+20.1%20K

Conversion rate2.5%

Avg price$11.86

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers13 · 22

Top-5 product click share33%

Open market33%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 26 products

Top Face Mask products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

SENKA PERFECT AQUA RICH MASK EXTRA MOIST 1P

Price: $0.83
Rating: 0.0/5
Reviews: 0
Age: 2y ago

LOreal Paris Revitalift Crystal Micro Essence Treatment Mask (Face Mask Serum Mask)

Price: $2.58
Rating: 4.2/5
Reviews: 2,971
Age: 4y ago

WATSONS SURGICAL 3PLY MASK ADL 50S

Price: $8.19
Rating: 3.0/5
Reviews: 2
Age: 2y ago

[50Pcs] Made in Singapore Wes Care 3Ply Premium Surgical Face Mask | UV Clean Soft & Comfortable Easy to Breathe

Price: $9.48
Rating: 3.9/5
Reviews: 84
Age: 5y ago

Beauty of Joseon Ground Rice & Honey Glow Face Mask 150ml

Price: $17.23
Rating: 4.5/5
Reviews: 3,859
Age: 1y ago

Newest

by launch date

BIODANCE Rejuvenating Caviar PDRN Real Deep Mask Overnight Hydrogel Mask Skin Firming & Radiance Boost Enhancing Recovery for All Skin Types Korean Skincare Stocking Stuffers | 1.19oz(34g) x 4ea

Price: $25.32
Rating: 4.5/5
Reviews: 1,388
Age: 7mo ago

Collagen Face Mask Skincare For Women Hyaluronic Acid Moisturizing Firming Calming Hydrating Pore Treatment Anti-Aging of Different Ages and Skin Types Urban Beauty Secret (12 PCS)

Price: $16.04
Rating: 4.3/5
Reviews: 34
Age: 1y ago

Beauty of Joseon Ground Rice & Honey Glow Face Mask 150ml

Price: $17.23
Rating: 4.5/5
Reviews: 3,859
Age: 1y ago

BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Mask Pore Minimizing Elasticity Plumping Improvement Korean Skincare Stocking Stuffers for Teen Girls | 1.19oz(34g) x 4ea

Price: $26.17
Rating: 4.4/5
Reviews: 40,548
Age: 2y ago

BIODANCE Hydro Cera-nol Real Deep Mask Overnight Hydrogel Mask Hydrating Facial Mask For Sensitive Skin Redness Reducing & Quick Soothing Effect Korean Skincare Stocking Stuffers |1.19oz(34g)x4ea

Price: $22.30
Rating: 4.5/5
Reviews: 3,079
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

Brands

13 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

33%

Top 20: 87%

Open market

24%

Senka24%
Wes Care14%
BIODANCE10%
WATSONS9%
Beauty of Joseon9%
L'Oreal Paris9%

Face Mask demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume20KCVR2.5%Products26Brands13Top 5 Brands67%OOS Rate7.5%Rating4.3★Reviews4,774Avg BSR#40

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.7×

Face Mask return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

33%

2Charging

33%

3Product Condition

33%

Common Face Mask questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Face Mask 53/100 on Amazon Singapore — Worth a look. The niche generates $6K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +20.1% over the last 90 days.