Is perfume profitable to sell on Amazon Singapore?

The niche generates $5K/yr across 34 tracked products. 90-day search growth is +32.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the perfume niche?

18 brands and 27 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in perfume?

Top complaints mined from reviews: Strength, Ethical Trade/Fair Trade, Durability. The return rate is 0.1%.

What does it cost to enter the perfume niche?

Listings span $11.57–$184.33; the average listing price is $51.52 (sweet spot $15–$100). The average incumbent carries 12,483 reviews — the moat a new listing must climb.

perfume

Worth a look

Shows low returns (0.1%), but a small market ($5K/yr) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$51.52

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Brand share

Great52%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+32.4%

90-day search growth — must beat 0% to launch

Price range

Okay$11.57–$184.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad12,483.21

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$5K

$5K/yr · 46K searches

Signals No Dominant Brand High Price

According to Flapen's Amazon Singapore niche tracking, perfume is a $5K/yr Amazon Singapore market (46K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

perfume market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $26K–$39K; units × avg price
Conversion rate: 0.2%
Avg BSR: #40
Page quality: 0%
Prime: 15%
Sponsored: 50%
Out of stock: 5.3%
Avg brand age: 122 months
Avg seller age: 66 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

18 flat

Sellers

Top-5 brand share

52%

Top 20: 100%

Top-5 click share

29%

Top 20: 82%

Open market

41%

Elizabeth Arden16%
BURBERRY10%
Calvin Klein10%
Bella Vita Luxury8%
MONTBLANC8%
Davidoff7%

Demand

Weekly Amazon search volume, last 47 weeks — +32.4% search growth over the last 90 days.

Open Trend

Top perfume search terms

perfume24K/yr +35.3%0.9% conv.
perfume for men12K/yr +42.0%0.9% conv.
perfume women11K/yr +15.2%0.5% conv.

All search terms

Top perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Elizabeth Arden White Tea Mandarin Blossom EDT W 100 ml

Elizabeth Arden$25.924.6★139,954 rev

Davidoff Cool Water For Men 4.2 oz EDT Spray

Davidoff$35.664.4★12,120 rev

Calvin Klein CK Be Eau de Toilette 200ml

Calvin Klein$38.384.4★8,374 rev

MB Legend Homme edt 100ml

MONTBLANC$55.124.6★11,295 rev

LIBRE edp vapo 90 ml

Yves Saint Laurent$184.335.0★2 rev

Newest

by launch date

BellaVita Luxury Honey OUD Perfume for Women & Men | Notes of Honey Vanilla Bergamot & Patchouli | Long-Lasting Arabian Unisex Parfum for Women & Men | Floral & Spicy Cologne Honey Perfume

Bella Vita Luxury$25.8415,810 rev

1y ago

BellaVita Luxury CEO Man Perfume for Men (3.38 fl.oz) | Long-Lasting Mens Perfume | Notes of Lemon Lavender Tonka & Agarwood Fragrance | CEO Parfum for Men | Vegan & Cruelty-Free Fragrance

Bella Vita Luxury$28.8216,008 rev

2y ago

Christian Dior Sauvage Edt For Men (Mini) - 10ml

Dior$33.151,845 rev

2y ago

Lattafa Khamrah EDP U 100 ml

Lattafa$47.7236,797 rev

3y ago

BI Billie Eilish EDP 100ml

Billie Eilish$73.854,017 rev

3y ago

What buyers say about perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell100%

“Awesome scent”

What buyers complain about

Strength50%

“Not too much strong”

Ethical Trade/Fair Trade13%

“This piece of crap is a scam”

Durability13%

“It doesnt last even 15 min let alone the whole day”

Smell13%

“Worst perfume Ive bought in my life”

Value For Money13%

“Not worth $1”

Common questions

Is perfume profitable to sell on Amazon Singapore?: The niche generates $5K/yr across 34 tracked products. 90-day search growth is +32.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the perfume niche?: 18 brands and 27 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in perfume?: Top complaints mined from reviews: Strength, Ethical Trade/Fair Trade, Durability. The return rate is 0.1%.
What does it cost to enter the perfume niche?: Listings span $11.57–$184.33; the average listing price is $51.52 (sweet spot $15–$100). The average incumbent carries 12,483 reviews — the moat a new listing must climb.