Perfume
MaybeAn estimated 0.1% of orders come back. But shoppers spend an estimated $5K a year here, so Perfume is a Maybe.
- Flapen Score
- 55 / 100Top 1% of 111 Beauty niches · +20 vs the category median of 3555
- Market size
- $5K/yr46K searches / yr
- 90-day growth
- +32.4%search demand this quarter
- Competition
- 29%top-5 click share · 18 brands · 27 sellers
Flapen Score
Perfume against its category
The dotted line is the Beauty average. Past it, Perfume is stronger. Inside it, weaker.
Market
The Perfume market on Amazon at a glance
Shoppers on Amazon Singapore searched for Perfume 46K times last year and spent an estimated $5K. The top 5 brands take 52% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- +32.4%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $5Ka year
- Top search term
- perfume24K searches a year
02 · Price
A sale here is worth $51.52.
Listings sell for $51.52 on average, from $11.57 to $184.33. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $51.52 that is $0 to $5K a year per listing.
- Average price
- $51.52inside the $15 to $100 sweet spot
- Price range
- $11.57–$184.33
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 15% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #40 within Beauty. It carries 12,483 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 15%
- Out of stock, average day
- 5.3%
- Average rank
- #40in Beauty
- Average rating
- 4.37 starsAmazon Singapore average 4.47 stars
- Average reviews
- 12,483per listing
- Listings tracked
- 34
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 122 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 122 months
Products
Top Perfume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Elizabeth Arden White Tea Mandarin Blossom EDT W 100 ml
- Price
- $25.92
- Rating
- 4.6/5
- Reviews
- 139,954
- Age
- 13y ago

Davidoff Cool Water For Men 4.2 oz EDT Spray
- Price
- $35.66
- Rating
- 4.4/5
- Reviews
- 12,120
- Age
- 15y ago

Calvin Klein CK Be Eau de Toilette 200ml
- Price
- $38.38
- Rating
- 4.4/5
- Reviews
- 8,374
- Age
- 13y ago

MB Legend Homme edt 100ml
- Price
- $55.12
- Rating
- 4.6/5
- Reviews
- 11,295
- Age
- 13y ago

LIBRE edp vapo 90 ml
- Price
- $184.33
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6y ago
Trending
estimated 90-day click momentum
Adidas Adidas Pure Game For Men 3.4 oz EDT Spray
- Price
- $11.57
- Rating
- 4.4/5
- Reviews
- 1,196
- Age
- 13y ago

MONT BLANC Explorer Edp For Men Grooming/Discovery Kit Miniature Edp 7.5ml + A/S 30ml + S/G 30ml
- Price
- $14.10
- Rating
- 3.3/5
- Reviews
- 12
- Age
- 4y ago

Jaguar Jaguar Classic Gold For Men 3.4 oz EDT Spray
- Price
- $22.77
- Rating
- 4.2/5
- Reviews
- 3,718
- Age
- 13y ago

Swiss Arabian Layali Rouge by for Women - 0.5 oz Parfum Oil (Mini)
- Price
- $24.63
- Rating
- 4.2/5
- Reviews
- 11,310
- Age
- 7y ago

BI Billie Eilish EDP 100ml
- Price
- $73.85
- Rating
- 4.7/5
- Reviews
- 4,017
- Age
- 3y ago
Newest
by launch date
BellaVita Luxury Honey OUD Perfume for Women & Men | Notes of Honey Vanilla Bergamot & Patchouli | Long-Lasting Arabian Unisex Parfum for Women & Men | Floral & Spicy Cologne Honey Perfume
- Price
- $25.84
- Rating
- 4.0/5
- Reviews
- 15,810
- Age
- 1y ago

BellaVita Luxury CEO Man Perfume for Men (3.38 fl.oz) | Long-Lasting Mens Perfume | Notes of Lemon Lavender Tonka & Agarwood Fragrance | CEO Parfum for Men | Vegan & Cruelty-Free Fragrance
- Price
- $28.82
- Rating
- 4.1/5
- Reviews
- 16,008
- Age
- 2y ago

Christian Dior Sauvage Edt For Men (Mini) - 10ml
- Price
- $33.15
- Rating
- 3.9/5
- Reviews
- 1,845
- Age
- 2y ago

Lattafa Khamrah EDP U 100 ml
- Price
- $47.72
- Rating
- 4.5/5
- Reviews
- 36,797
- Age
- 3y ago

BI Billie Eilish EDP 100ml
- Price
- $73.85
- Rating
- 4.7/5
- Reviews
- 4,017
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
18 flat
Sellers
27
Est. top-5 brand share
52%
Top 20: 100%
Est. top-5 click share
29%
Top 20: 82%
Open market
41%
- Elizabeth Arden16%
- BURBERRY10%
- Calvin Klein10%
- Bella Vita Luxury8%
- MONTBLANC8%
- Davidoff7%
Demand
Perfume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3× · 11 of 12 months tracked
Search terms
Top Perfume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- perfume24K/yr
- perfume for men12K/yr
- perfume women11K/yr
Reviews and returns
What reviews say buyers love and hate about Perfume
We read the reviews and the return reasons for every product selling here.
“Not too much strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Perfume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









