How competitive is the Perfume niche on Amazon Singapore?

18 brands and 27 sellers compete in Perfume on Amazon Singapore. The top 5 Perfume products take 29% of clicks and its top 5 brands hold 52% of demand.

What does it cost to enter the Perfume niche?

Perfume sells for $51.52 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $11.57–$184.33. The average incumbent carries 12,483 reviews — the moat a new listing must climb.

Perfume

Perfume shows low returns (0.1%), but a small market ($5K/yr) keeps it on the watch list.

Signals No Dominant Brand High Price

Flapen Score

Worth a look

Top 1% of 111 Beauty niches · +20 vs the category median of 35

This niche Category average · 111 niches

Is Perfume profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Perfume is a $5K/yr Amazon Singapore market (46K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 55/100.

Perfume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +32.4% over the last 90 days and 0.2% of searches end in a purchase.

$5K

revenue / yr

Units sold / yr750

Search volume / yr+32.4%46K

Conversion rate0.2%

Avg price$51.52

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers18 · 27

Top-5 product click share29%

Open market48%

Avg brand age122 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 34 products

Top Perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Elizabeth Arden White Tea Mandarin Blossom EDT W 100 ml

Price: $25.92
Rating: 4.6/5
Reviews: 139,954
Age: 13y ago

Davidoff Cool Water For Men 4.2 oz EDT Spray

Price: $35.66
Rating: 4.4/5
Reviews: 12,120
Age: 15y ago

Calvin Klein CK Be Eau de Toilette 200ml

Price: $38.38
Rating: 4.4/5
Reviews: 8,374
Age: 13y ago

MB Legend Homme edt 100ml

Price: $55.12
Rating: 4.6/5
Reviews: 11,295
Age: 13y ago

LIBRE edp vapo 90 ml

Price: $184.33
Rating: 5.0/5
Reviews: 2
Age: 6y ago

Newest

by launch date

BellaVita Luxury Honey OUD Perfume for Women & Men | Notes of Honey Vanilla Bergamot & Patchouli | Long-Lasting Arabian Unisex Parfum for Women & Men | Floral & Spicy Cologne Honey Perfume

Price: $25.84
Rating: 4.0/5
Reviews: 15,810
Age: 1y ago

BellaVita Luxury CEO Man Perfume for Men (3.38 fl.oz) | Long-Lasting Mens Perfume | Notes of Lemon Lavender Tonka & Agarwood Fragrance | CEO Parfum for Men | Vegan & Cruelty-Free Fragrance

Price: $28.82
Rating: 4.1/5
Reviews: 16,008
Age: 2y ago

Christian Dior Sauvage Edt For Men (Mini) - 10ml

Price: $33.15
Rating: 3.9/5
Reviews: 1,845
Age: 2y ago

Lattafa Khamrah EDP U 100 ml

Price: $47.72
Rating: 4.5/5
Reviews: 36,797
Age: 3y ago

BI Billie Eilish EDP 100ml

Price: $73.85
Rating: 4.7/5
Reviews: 4,017
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 flat

Sellers

Top-5 brand share

52%

Top 20: 100%

Top-5 click share

29%

Top 20: 82%

Open market

41%

Elizabeth Arden16%
BURBERRY10%
Calvin Klein10%
Bella Vita Luxury8%
MONTBLANC8%
Davidoff7%

Perfume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume46KCVR0.2%Products34Brands18Top 5 Brands52%OOS Rate5.3%Rating4.4★Reviews12,483Avg BSR#40

Top Perfume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

perfume24K/yr +35.3%0.9% conv.
perfume for men12K/yr +42.0%0.9% conv.
perfume women11K/yr +15.2%0.5% conv.

What reviews say buyers love and hate about Perfume

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Smell100%

“Awesome scent”

What buyers complain about

100% of reviews

Strength50%

“Not too much strong”

Ethical Trade/Fair Trade13%

“This piece of crap is a scam”

Durability13%

“It doesnt last even 15 min let alone the whole day”

Smell13%

“Worst perfume Ive bought in my life”

Value For Money13%

“Not worth $1”

Common Perfume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Perfume 55/100 on Amazon Singapore — Worth a look. The niche generates $5K/yr across 34 tracked products. Search demand moved +32.4% over the last 90 days.

Perfume buyers on Amazon Singapore complain most about Strength, Ethical Trade/Fair Trade, Durability, the themes mined from the niche's reviews. Its return rate is 0.1%.