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Hair Dryer

Fail

Shoppers spend an estimated $4K a year here, so Hair Dryer is a Fail.

Flapen Score
49
49 / 100
Top 8% of 111 Beauty niches · +14 vs the category median of 35
Market size
$4K/yr29K searches / yr
90-day growth
+21.1%search demand this quarter
Competition
41%top-5 click share · 15 brands · 39 sellers

Flapen Score

Hair Dryer against its category

The dotted line is the Beauty average. Past it, Hair Dryer is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Dryer market on Amazon at a glance

Shoppers on Amazon Singapore searched for Hair Dryer 29K times last year and spent an estimated $4K. The top 5 brands take 80% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+21.1%
Conversion, latest week
0.2%
Market size, estimated
$4Ka year
Top search term
hair dryer21K searches a year

02 · Price

A sale here is worth $66.08.

Listings sell for $66.08 on average, from $20.57 to $175.25. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $66.08 that is $0 to $7K a year per listing.

Average price
$66.08inside the $15 to $100 sweet spot
Price range
$20.57–$175.25
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
1.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

19% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 26.7% of listings are out of stock. The average listing ranks #20 within Beauty. It carries 3,703 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
58%
Out of stock, average day
26.7%
Average rank
#20in Beauty
Average rating
4.24 starsAmazon Singapore average 4.47 stars
Average reviews
3,703per listing
Listings tracked
31

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Hair Dryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

39

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

41%

Top 20: 86%

Open market

16%

  • Brand 134%
  • Brand 215%
  • Brand 313%
  • Brand 49%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (9 brands, 16%)

Demand

Hair Dryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.1× · 11 of 12 months tracked

Search terms

Top Hair Dryer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair dryer21K/yr
  • hairdryer3K/yr
  • hair dryer with diffuser1K/yr
  • dryer1K/yr
  • travel hair dryer1K/yr
  • blow dryer1K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Dryer

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Weight Light”
50%of negative reviews mention “Durability”
1.0%of orders come back
“suddenly stopped working in less than a year”
A buyer, on “Durability”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

Keep looking

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FAQ

Common Hair Dryer questions

Answered from the same tracked data.