gillette
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$27.64avg listing price — sweet spot $15–$100
Price range
Great$3.87–$61.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+64.1%90-day search growth — must beat 0% to launch
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,203.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 27K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, gillette is a $6K/yr Amazon Singapore market (27K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
gillette market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $41K–$55K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 13%
- Out of stock
- 9.2%
- Avg brand age
- 84 months
- Avg seller age
- 47 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 84%
Open market
0%
- Gillette95%
- Gillette Venus2%
- King C. Gillette1%
- BIC1%
- MERKUR1%
Demand
Weekly Amazon search volume, last 22 weeks — +64.1% search growth over the last 90 days.Top gillette search terms
- gillette13K/yr
- razor6K/yr
- gillette labs4K/yr
- gillette fusion 54K/yr
Top gillette products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette Fusion Manual Razor Blades 8 Count
Gillette$31.704.8★359 rev
Gillette Fusion Razor with 16 Blade Refills For Men Close Shave
Gillette$48.494.3★1,264 rev
Gillette Labs refills for Exfoliating Razor and Heated Razor 8 count (80690639) 1 Pack 0.04 kilograms
Gillette$40.984.7★315 rev
Gillette Labs with Exfoliating Bar Razor 1 Handle 2 Blade Refills Stand
Gillette$21.734.7★315 rev
Gillette Fusion ProShield Razor Blades 8 Count
Gillette$27.794.7★76 rev
Newest
by launch date
Gillette ProGlide Power FlexBall Handle + 2 Blade Refills Mens Shave Care
Gillette$8.090 rev
GilletteLabs With Exfoliating Bar Shaving Razor For Men 1 Handle 3 Blade Refills Includes Travel Case for Convenient Storage On The Go
Gillette$29.43848 rev
King C. Gillette Mens Safety Razor + 5 Razor Blades Safety Razor with Durable Blades Gift Men
King C. Gillette$20.493,203 rev
Gillette Shaving Main Body Replacement Blade 3 Piece Stand Razor Razor Mens Deep Shaving Lab
Gillette$22.85279 rev
Gillette Lab Shaving Razor with Exfoliating Bar Male Replacement Blades Pack of 12
Gillette$53.79110 rev
Trending
90-day click momentumGillette ProGlide Power FlexBall Handle + 2 Blade Refills Mens Shave Care
Gillette$8.090.0★
GilletteLabs Razor Blade Refills 6 count
Gillette$24.954.7★
Gillette Fusion ProShield Razor Blades 8 Count
Gillette$27.794.7★
Gillette Mach3+ Replacement Cartridges 8 count
Gillette$21.844.7★
Gillette Lab Shaving Razor with Exfoliating Bar Male Replacement Blades Pack of 12
Gillette$53.794.4★
What buyers say about gillette
What buyers praise and complain about, mined from review topics.What buyers love
“A good brand”
“Yup works”
Top return reasons
Common questions
- Is gillette profitable to sell on Amazon Singapore?
- The niche generates $6K/yr across 40 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +64.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the gillette niche?
- 5 brands and 16 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the gillette niche?
- Listings span $3.87–$61.16; the average listing price is $27.64 (sweet spot $15–$100). The average incumbent carries 1,203 reviews — the moat a new listing must climb.