Gillette
FailThe top 5 brands take 100% of clicks, so Gillette is a Fail.
- Flapen Score
- 47 / 100Top 9% of 111 Beauty niches · +12 vs the category median of 3547
- Market size
- $6K/yr27K searches / yr
- 90-day growth
- +64.1%search demand this quarter
- Competition
- 43%top-5 click share · 5 brands · 16 sellers
Flapen Score
Gillette against its category
The dotted line is the Beauty average. Past it, Gillette is stronger. Inside it, weaker.
Market
The Gillette market on Amazon at a glance
Shoppers on Amazon Singapore searched for Gillette 27K times last year and spent an estimated $6K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +64.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 27K
- Growth, 90 days vs prior 90
- +64.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $6Ka year
- Top search term
- gillette13K searches a year
02 · Price
A sale here is worth $27.64.
Listings sell for $27.64 on average, from $3.87 to $61.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.64 that is $0 to $3K a year per listing.
- Average price
- $27.64inside the $15 to $100 sweet spot
- Price range
- $3.87–$61.16
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.2%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #19 within Beauty. It carries 1,203 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 95%
- Out of stock, average day
- 9.2%
- Average rank
- #19in Beauty
- Average rating
- 4.59 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,203per listing
- Listings tracked
- 40
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Gillette products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 84%
Open market
0%
- Brand 195%
- Brand 22%
- Brand 31%
- Brand 41%
- Brand 51%
Demand
Gillette search demand
Weekly searches over the year. Pick a range.
Search terms
Top Gillette search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gillette13K/yr
- razor6K/yr
- gillette labs4K/yr
- gillette fusion 54K/yr
Reviews and returns
What reviews say buyers love and hate about Gillette
We read the reviews and the return reasons for every product selling here.
“A good brand”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gillette questions
Answered from the same tracked data.









