How competitive is the Gillette niche on Amazon Singapore?

5 brands and 16 sellers compete in Gillette on Amazon Singapore. The top 5 Gillette products take 43% of clicks and its top 5 brands hold 100% of demand.

Gillette

brand-locked demand (top 5 brands take 100% of clicks) — Gillette doesn't clear our bar today.

Flapen Score

Skip it

Top 9% of 111 Beauty niches · +12 vs the category median of 35

This niche Category average · 111 niches

Is Gillette profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Gillette is a $6K/yr Amazon Singapore market (27K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Gillette: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +64.1% over the last 90 days and 0.9% of searches end in a purchase.

$6K

revenue / yr

Units sold / yr2K

Search volume / yr+64.1%27K

Conversion rate0.9%

Avg price$27.64

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 16

Top-5 product click share43%

Open market0%

Avg brand age84 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 40 products

Top Gillette products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Gillette Fusion Manual Razor Blades 8 Count

Price: $31.70
Rating: 4.8/5
Reviews: 359
Age: 4y ago

Gillette Fusion Razor with 16 Blade Refills For Men Close Shave

Price: $48.49
Rating: 4.3/5
Reviews: 1,264
Age: 4y ago

Gillette Labs refills for Exfoliating Razor and Heated Razor 8 count (80690639) 1 Pack 0.04 kilograms

Price: $40.98
Rating: 4.7/5
Reviews: 315
Age: 3y ago

Gillette Labs with Exfoliating Bar Razor 1 Handle 2 Blade Refills Stand

Price: $21.73
Rating: 4.7/5
Reviews: 315
Age: 3y ago

Gillette Fusion ProShield Razor Blades 8 Count

Price: $27.79
Rating: 4.7/5
Reviews: 76
Age: 4y ago

Newest

by launch date

Gillette ProGlide Power FlexBall Handle + 2 Blade Refills Mens Shave Care

Price: $8.09
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

GilletteLabs With Exfoliating Bar Shaving Razor For Men 1 Handle 3 Blade Refills Includes Travel Case for Convenient Storage On The Go

Price: $29.43
Rating: 4.7/5
Reviews: 848
Age: 1y ago

King C. Gillette Mens Safety Razor + 5 Razor Blades Safety Razor with Durable Blades Gift Men

Price: $20.49
Rating: 4.5/5
Reviews: 3,203
Age: 1y ago

Gillette Shaving Main Body Replacement Blade 3 Piece Stand Razor Razor Mens Deep Shaving Lab

Price: $22.85
Rating: 4.3/5
Reviews: 279
Age: 1y ago

Gillette Lab Shaving Razor with Exfoliating Bar Male Replacement Blades Pack of 12

Price: $53.79
Rating: 4.4/5
Reviews: 110
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 84%

Open market

Gillette95%
Gillette Venus2%
King C. Gillette1%
BIC1%
MERKUR1%

Gillette demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume27KCVR0.9%Products40Brands5Top 5 Brands100%OOS Rate9.2%Rating4.6★Reviews1,203Avg BSR#19

Top Gillette search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gillette13K/yr +124.4%2.9% conv.
razor6K/yr +20.5%2.6% conv.
gillette labs4K/yr +53.2%4.0% conv.
gillette fusion 54K/yr -0.5%6.5% conv.

What reviews say buyers love and hate about Gillette

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Quality-Overall50%

“A good brand”

Efficiency50%

“Yup works”

Gillette return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall

67%

2Leak-Proof

33%

Common Gillette questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gillette 47/100 on Amazon Singapore — Skip it. The niche generates $6K/yr across 40 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +64.1% over the last 90 days.

Gillette sells for $27.64 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $3.87–$61.16. The average incumbent carries 1,203 reviews — the moat a new listing must climb.