How competitive is the Braun Shaver niche on Amazon Singapore?

10 brands and 22 sellers compete in Braun Shaver on Amazon Singapore. The top 5 Braun Shaver products take 49% of clicks and its top 5 brands hold 88% of demand.

What does it cost to enter the Braun Shaver niche?

Braun Shaver sells for $74.03 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $14.11–$312.07. The average incumbent carries 3,051 reviews — the moat a new listing must climb.

Braun Shaver

a small market ($29K/yr) — Braun Shaver doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Top 10% of 111 Beauty niches · +11 vs the category median of 35

This niche Category average · 111 niches

Is Braun Shaver profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Braun Shaver is a $29K/yr Amazon Singapore market (43K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Braun Shaver: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +24.2% over the last 90 days and 0.9% of searches end in a purchase.

$29K

revenue / yr

Units sold / yr750

Search volume / yr+24.2%43K

Conversion rate0.9%

Avg price$74.03

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers10 · 22

Top-5 product click share49%

Open market12%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 27 products

Top Braun Shaver products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Braun Series 3 310s Electric Shaver for Men - Rechargeable Wet & Dry Electric Razor with 3 Flex Head

Price: $58.85
Rating: 4.2/5
Reviews: 17,182
Age: 9y ago

Philips Norelco Shaver i9000 Amazon Exclusive X9000/90

Price: $259.86
Rating: 4.5/5
Reviews: 1,314
Age: 1y ago

Philips PQ206/18 Electric Shaver - Brown

Price: $22.05
Rating: 4.4/5
Reviews: 2,199
Age: 9y ago

Philips All-in-One Series 5000 10-in-1 Face Hair and Body Trimmer MG5920/15

Price: $68.47
Rating: 4.5/5
Reviews: 1,802
Age: 2y ago

Philips Norelco Shaver 3900 Rechargeable Wet & Dry Shaver with Pop-up Trimmer Charging Stand and Storage Pouch S3341/92 Space Gray

Price: $96.57
Rating: 4.4/5
Reviews: 5,592
Age: 2y ago

Newest

by launch date

Philips QP2734/30 One Blade Pro 360 Face Trimmer

Price: $48.30
Rating: 4.5/5
Reviews: 12,495
Age: 8mo ago

Viosalu 2-in-1 Body Trimmer & Shavers for Men Ball Shaver w/Dual-Head Trimmer&Foil Blades Waterproof Groomer w/Light for Pubic Groin Back Electric Razor w/Travel Lock Pouch USB-C Cable

Price: $44.98
Rating: 0.0/5
Reviews: 0
Age: 10mo ago

Xiaomi Electric Shaver S200 GL Silver

Price: $28.34
Rating: 4.3/5
Reviews: 42
Age: 1y ago

Philips S3882/00 3000 Series Wet & Dry Electric Shaver with Power Cut Blades

Price: $67.65
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Philips Norelco Shaver i9000 Amazon Exclusive X9000/90

Price: $259.86
Rating: 4.5/5
Reviews: 1,314
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 flat

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

Norelco29%
Philips28%
Braun19%
MANSCAPED8%
Viosalu4%
Panasonic4%
Open — no brand owns it (4 brands, 8%)

Braun Shaver demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume43KCVR0.9%Products27Brands10Top 5 Brands88%OOS Rate25.0%Rating4.3★Reviews3,051Avg BSR#67

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.7×

Top Braun Shaver search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

trimmer14K/yr +11.4%0.1% conv.
shaver15K/yr +60.7%0.3% conv.
electric shaver8K/yr +0.5%1.1% conv.
philips shaver6K/yr +20.0%0.5% conv.

What reviews say buyers love and hate about Braun Shaver

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Cutting/Trimming67%

“The shaving results is as good as expected”

Safety Standards33%

“Effective and safe”

Braun Shaver return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

33%

2Compatibility-Overall

33%

3Functionality-Overall

17%

4Product Condition

5Cutting/Trimming

Common Braun Shaver questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Braun Shaver 46/100 on Amazon Singapore — Skip it. The niche generates $29K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +24.2% over the last 90 days.