How competitive is the Oneblade niche on Amazon Singapore?

2 brands and 9 sellers compete in Oneblade on Amazon Singapore. The top 5 Oneblade products take 54% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Oneblade niche?

Oneblade sells for $56.33 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $24.68–$103.02. The average incumbent carries 4,546 reviews — the moat a new listing must climb.

Oneblade

brand-locked demand (top 5 brands take 100% of clicks) — Oneblade doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Top 12% of 111 Beauty niches · +10 vs the category median of 35

This niche Category average · 111 niches

Is Oneblade profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Oneblade is a $17K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Oneblade: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +38.1% over the last 90 days and 2.1% of searches end in a purchase.

$17K

revenue / yr

Units sold / yr1K

Search volume / yr+38.1%14K

Conversion rate2.1%

Avg price$56.33

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 9

Top-5 product click share54%

Open market0%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Top Oneblade products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Philips Norelco OneBlade Pro 360 Face + Body Electric Shaver Beard Trimmer and Body Groomer with 360 Blade Technology 14-Length Precision Comb Body Kit Soft Pouch Model QP6542/70

Price: $56.92
Rating: 4.5/5
Reviews: 807
Age: 1y ago

Philips OneBlade Pro 360 Authentic Electric face and body trimmer shaver and body shaver 2x 360 blades 1x comb 20 length 1x body set 1x soft case QP6552/30

Price: $72.37
Rating: 4.4/5
Reviews: 1,308
Age: 1y ago

Philips QP2734/30 One Blade Pro 360 Face Trimmer

Price: $48.30
Rating: 4.5/5
Reviews: 12,495
Age: 8mo ago

Philips OneBlade 360 with Connectivity Face + Body Electric Beard Shaver and Body Trimmer with 360 Blades 1x360 Blades Adjustable Comb 5in1 1x Body Kit (Model QP4631/30)

Price: $77.25
Rating: 4.5/5
Reviews: 5,123
Age: 2y ago

Philips OneBlade Intimate Blades for All OneBlade and OneBlade Pro Models SkinProtect Blades for Trimming and Shaving the Intimate Area with Additional Skin Protection Pack of 2 (Model QP229/50)

Price: $24.68
Rating: 4.4/5
Reviews: 1,983
Age: 1y ago

Newest

by launch date

Philips QP2734/30 One Blade Pro 360 Face Trimmer

Price: $48.30
Rating: 4.5/5
Reviews: 12,495
Age: 8mo ago

Philips Norelco Body Groomer 7000 Series Waterproof Mens Full Body Groomer with Travel Case Triple Protect Shave System & Body Hair Trimmer with Contour-Following 2D Flexing Head BG7490/50

Price: $103.02
Rating: 4.2/5
Reviews: 321
Age: 1y ago

Philips Norelco Shaver i9000 Amazon Exclusive X9000/90

Price: $259.86
Rating: 4.5/5
Reviews: 1,314
Age: 1y ago

OneBlade Philips QP1424/10 Trimmer and Scraper Shaver with 2 Combs - Bivolt

Price: $45.47
Rating: 4.6/5
Reviews: 3,038
Age: 1y ago

Philips Norelco OneBlade Pro 360 Face + Body Electric Shaver Beard Trimmer and Body Groomer with 360 Blade Technology 14-Length Precision Comb Body Kit Soft Pouch Model QP6542/70

Price: $56.92
Rating: 4.5/5
Reviews: 807
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

Philips54%
Norelco46%

Oneblade demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume14KCVR2.1%Products18Brands2Top 5 Brands100%OOS Rate15.7%Rating4.5★Reviews4,546Avg BSR#26

Top Oneblade search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

philips oneblade6K/yr +85.2%1.8% conv.
oneblade5K/yr +0.6%2.4% conv.
philips norelco4K/yr +14.3%1.0% conv.

What reviews say buyers love and hate about Oneblade

What buyers mention most, as a share of all reviews.

What buyers love

67% of reviews

Cutting/Trimming67%

“The shaver looks great”

What buyers complain about

67% of reviews

Adjustability/Rotatability/Reclining33%

“BUT the adjustable trimmer is completely useless”

Design-Overall33%

“Trimmer poorly designed and practically useless”

Oneblade return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Product Condition

25%

2Advertised Vs Actual Product

19%

3Charging

13%

4Size-Overall

13%

5Value For Money

13%

Common Oneblade questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Oneblade 45/100 on Amazon Singapore — Skip it. The niche generates $17K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +38.1% over the last 90 days.

Oneblade buyers on Amazon Singapore complain most about Adjustability/Rotatability/Reclining, Design-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.