tsubaki
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great335.79avg incumbent reviews — the moat a new listing must climb
Growth
Great+61.4%90-day search growth — must beat 0% to launch
Price range
Good$6.98–$28.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.49avg listing price — sweet spot $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$3K$3K/yr · 5K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, tsubaki is a $3K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tsubaki market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $7K–$10K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #352
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 0%
- Out of stock
- 16.6%
- Avg brand age
- 59 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
1 flat
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- Tsubaki100%
Demand
Weekly Amazon search volume, last 47 weeks — +61.4% search growth over the last 90 days.Top tsubaki products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TSUBAKI Premium Repair Mask 180g
Tsubaki$14.904.5★3,460 rev
Tsubaki Premium Repair Mask Hair Pack 180 g x 3 Pieces + Bonus Hair Treatment For Damaged Hair Salon Wash Ion Repair Damage Gloss Dry Moisture Frizz
Tsubaki$28.714.5★437 rev
Tsubaki Premium Volume & Repair Hair Conditioner Refill 300ml
Tsubaki$7.085.0★2 rev
TSUBAKI Premium Moist & Repair Treatment 160g
Tsubaki$10.894.4★61 rev
Tsubaki Premium Moist & Repair Hair Shampoo 450ml
Tsubaki$14.104.6★103 rev
Newest
by launch dateTSUBAKI Premium Moist & Repair Treatment 160g
Tsubaki$10.8961 rev
Tsubaki Premium Volume & Repair Hair Conditioner Refill 300ml
Tsubaki$7.082 rev
Tsubaki Premium Moist & Repair Hair Shampoo 450ml
Tsubaki$14.10103 rev
Tsubaki Premium Moist & Repair Hair Conditioner Refill 300ml
Tsubaki$9.540 rev
Tsubaki Premium Volume & Repair Hair Shampoo Refill 300ml
Tsubaki$6.9839 rev
Trending
90-day click momentumTSUBAKI Premium Moist & Repair Treatment 160g
Tsubaki$10.894.4★
Tsubaki Premium Moist & Repair Hair Conditioner 450ml
Tsubaki$16.934.7★
Tsubaki Premium Ex Damage Care & Repair Hair Conditioner Refill 300ml
Tsubaki$9.535.0★
Tsubaki Premium Volume & Repair Hair Conditioner Refill 300ml
Tsubaki$7.085.0★
TSUBAKI Premium Repair Mask 180g
Tsubaki$14.904.5★
What buyers say about tsubaki
What buyers praise and complain about, mined from review topics.What buyers love
“inakways had massive hair fall this has improved due to this shampoo smells lovely”
Common questions
- Is tsubaki profitable to sell on Amazon Singapore?
- The niche generates $3K/yr across 14 tracked products. 90-day search growth is +61.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the tsubaki niche?
- 1 brands and 12 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the tsubaki niche?
- Listings span $6.98–$28.71; the average listing price is $13.49 (sweet spot $15–$100). The average incumbent carries 336 reviews — the moat a new listing must climb.