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Tsubaki

Fail

The top 5 brands take 100% of clicks, so Tsubaki is a Fail.

Flapen Score
46
46 / 100
Top 10% of 111 Beauty niches · +11 vs the category median of 35
Market size
$3K/yr5K searches / yr
90-day growth
+61.4%search demand this quarter
Competition
58%top-5 click share · 1 brands · 12 sellers

Flapen Score

Tsubaki against its category

The dotted line is the Beauty average. Past it, Tsubaki is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tsubaki market on Amazon at a glance

Shoppers on Amazon Singapore searched for Tsubaki 5K times last year and spent an estimated $3K. One brand takes every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +61.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
+61.4%
Conversion, latest week
4.1%
Market size, estimated
$3Ka year
Top search term
tsubaki5K searches a year

02 · Price

A sale here is worth $13.49.

Listings sell for $13.49 on average, from $6.98 to $28.71. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $13.49 that is $0 to $1K a year per listing.

Average price
$13.49under the $15 to $100 sweet spot
Price range
$6.98–$28.71
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.3%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #352 within Beauty. It carries 336 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
93%
Out of stock, average day
16.6%
Average rank
#352in Beauty
Average rating
4.65 starsAmazon Singapore average 4.47 stars
Average reviews
336per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Tsubaki products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Tsubaki search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Oct, Nov · busiest ÷ quietest = 2.7× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Tsubaki

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Smell”
0.3%of orders come back
“inakways had massive hair fall this has improved due to this shampoo smells lovely”
A buyer, on “Smell”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

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FAQ

Common Tsubaki questions

Answered from the same tracked data.