Face Wash
FailShoppers spend an estimated $3K a year here, so Face Wash is a Fail.
- Flapen Score
- 44 / 100Top 13% of 111 Beauty niches · +9 vs the category median of 3544
- Market size
- $3K/yr18K searches / yr
- 90-day growth
- +15.1%search demand this quarter
- Competition
- 42%top-5 click share · 10 brands · 21 sellers
Flapen Score
Face Wash against its category
The dotted line is the Beauty average. Past it, Face Wash is stronger. Inside it, weaker.
Market
The Face Wash market on Amazon at a glance
Shoppers on Amazon Singapore searched for Face Wash 18K times last year and spent an estimated $3K. The top 5 brands take 79% of clicks. Demand peaks in Jul–Sep–Oct. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- +15.1%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $3Ka year
- Peak month
- October3.2× the quietest month
- Top search term
- face wash13K searches a year
02 · Price
A sale here is worth $14.83.
Listings sell for $14.83 on average, from $5.69 to $24.97. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $14.83 that is $0 to $1K a year per listing.
- Average price
- $14.83under the $15 to $100 sweet spot
- Price range
- $5.69–$24.97
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #156 within Beauty. It carries 20,839 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 86%
- Out of stock, average day
- 7.3%
- Average rank
- #156in Beauty
- Average rating
- 4.55 starsAmazon Singapore average 4.47 stars
- Average reviews
- 20,839per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 105 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 105 months
Products
Top Face Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
21
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
42%
Top 20: 100%
Open market
15%
- Brand 121%
- Brand 221%
- Brand 315%
- Brand 414%
- Brand 57%
- Brand 66%
- Open — no brand owns it (4 brands, 15%)
Demand
Face Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Sep, Oct · busiest ÷ quietest = 3.2×
Reviews and returns
What reviews say buyers love and hate about Face Wash
We read the reviews and the return reasons for every product selling here.
“Product quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Wash questions
Answered from the same tracked data.









