face wash
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Good$14.83avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.69–$24.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad20,838.95avg incumbent reviews — the moat a new listing must climb
Market size
Bad$3K$3K/yr · 18K searches
According to Flapen's Amazon Singapore niche tracking, face wash is a $3K/yr Amazon Singapore market (18K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jul–Sep–Oct. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
face wash market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $15K–$19K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #156
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 33%
- Out of stock
- 7.3%
- Avg brand age
- 105 months
- Avg seller age
- 54 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
21
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
42%
Top 20: 100%
Open market
15%
- Bioré21%
- CeraVe21%
- Neutrogena15%
- Beauty of Joseon14%
- Cetaphil7%
- NIVEA6%
- Open — no brand owns it (4 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.1% search growth over the last 90 days.Peak months: Jul, Sep, Oct · busiest ÷ quietest = 3.2×
Top face wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beauty of Joseon Green Plum Refreshing Cleanser 100ml
Beauty of Joseon$14.924.6★6,137 rev
CeraVe Salicylic Acid Cleanser 8 Ounce Renewing Exfoliating Face Wash with Vitamin D for Normal Skin Fragrance Free
CeraVe$23.074.6★64,653 rev
Biore Facial Foam Mild 130g
Bioré$5.694.8★56 rev
Face Wash by CETAPHIL Daily Facial Cleanser for Sensitive Combination to Oily Skin NEW 20 oz Gentle Foaming Soap Free Hypoallergenic
Cetaphil$22.184.7★57,657 rev
Neutrogena Deep Clean Hydrating Foaming Cleanser For Dry Sensitive Skin 100g
Neutrogena$8.704.8★7 rev
Newest
by launch date
Biore The Face Foaming Facial Wash Smooth Clear 200ml
Bioré$11.02758 rev
Eucerin Spotless Brightening Gel Cleanser 200ml
Eucerin$21.431 rev
NIVEA Derma Skin Clear Cleanser 150ml
NIVEA$9.350 rev
KOSE Softymo Facial Cleansing Foam (Ceramide) 5.3 oz (150 g) Set of 2 Bonus Included
softymo$8.22122 rev
Biore The Face Foaming Facial Wash Deep Moist 200ml
Bioré$11.42633 rev
Trending
90-day click momentum
Neutrogena Liquid Fragrance-Free Gentle Facial Cleanser with Glycerin Hypoallergenic & Oil-Free Mild Face Wash Unscented 236 ml
Neutrogena$24.974.6★
Face Wash by CETAPHIL Daily Facial Cleanser for Sensitive Combination to Oily Skin NEW 20 oz Gentle Foaming Soap Free Hypoallergenic
Cetaphil$22.184.7★
KOSE Softymo Facial Cleansing Foam (Ceramide) 5.3 oz (150 g) Set of 2 Bonus Included
softymo$8.224.3★
CeraVe Hydrating Facial Cleanser for Daily Face Washing Dry to Normal Skin 16 oz
CeraVe$24.464.7★
Biore The Face Foaming Facial Wash Smooth Clear 200ml
Bioré$11.024.2★
What buyers say about face wash
What buyers praise and complain about, mined from review topics.What buyers love
“Product quality”
“Nice smooth”
Top return reasons
Common questions
- Is face wash profitable to sell on Amazon Singapore?
- The niche generates $3K/yr across 21 tracked products. 90-day search growth is +15.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the face wash niche?
- 10 brands and 21 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 79% of demand.
- When does demand for face wash peak?
- Demand peaks in Jul–Sep–Oct; the busiest month runs 3.2× the quietest.
- What does it cost to enter the face wash niche?
- Listings span $5.69–$24.97; the average listing price is $14.83 (sweet spot $15–$100). The average incumbent carries 20,839 reviews — the moat a new listing must climb.