Skip to content

Face Wash

Fail

Shoppers spend an estimated $3K a year here, so Face Wash is a Fail.

Flapen Score
44
44 / 100
Top 13% of 111 Beauty niches · +9 vs the category median of 35
Market size
$3K/yr18K searches / yr
90-day growth
+15.1%search demand this quarter
Competition
42%top-5 click share · 10 brands · 21 sellers

Flapen Score

Face Wash against its category

The dotted line is the Beauty average. Past it, Face Wash is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Wash market on Amazon at a glance

Shoppers on Amazon Singapore searched for Face Wash 18K times last year and spent an estimated $3K. The top 5 brands take 79% of clicks. Demand peaks in Jul–Sep–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+15.1%
Conversion, latest week
1.3%
Market size, estimated
$3Ka year
Peak month
October3.2× the quietest month
Top search term
face wash13K searches a year

02 · Price

A sale here is worth $14.83.

Listings sell for $14.83 on average, from $5.69 to $24.97. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $14.83 that is $0 to $1K a year per listing.

Average price
$14.83under the $15 to $100 sweet spot
Price range
$5.69–$24.97
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #156 within Beauty. It carries 20,839 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
86%
Out of stock, average day
7.3%
Average rank
#156in Beauty
Average rating
4.55 starsAmazon Singapore average 4.47 stars
Average reviews
20,839per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 105 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
105 months

Products

Top Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

21

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

42%

Top 20: 100%

Open market

15%

  • Brand 121%
  • Brand 221%
  • Brand 315%
  • Brand 414%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (4 brands, 15%)

Demand

Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct · busiest ÷ quietest = 3.2×

Reviews and returns

What reviews say buyers love and hate about Face Wash

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Product quality”
A buyer, on “Quality-Overall”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Face Wash questions

Answered from the same tracked data.