Skip to content

Conditioner

Fail

Shoppers spend an estimated $4K a year here, so Conditioner is a Fail.

Flapen Score
44
44 / 100
Top 13% of 111 Beauty niches · +9 vs the category median of 35
Market size
$4K/yr25K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
43%top-5 click share · 14 brands · 19 sellers

Flapen Score

Conditioner against its category

The dotted line is the Beauty average. Past it, Conditioner is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Conditioner market on Amazon at a glance

Shoppers on Amazon Singapore searched for Conditioner 25K times last year and spent an estimated $4K. The top 5 brands take 70% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
1.4%
Market size, estimated
$4Ka year
Peak month
November1.5× the quietest month
Top search term
conditioner17K searches a year

02 · Price

A sale here is worth $11.09.

Listings sell for $11.09 on average, from $3.82 to $37.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $11.09 that is $0 to $1K a year per listing.

Average price
$11.09under the $15 to $100 sweet spot
Price range
$3.82–$37.69
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #210 within Beauty. It carries 1,318 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
100%
Out of stock, average day
16.0%
Average rank
#210in Beauty
Average rating
4.50 starsAmazon Singapore average 4.47 stars
Average reviews
1,318per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

19

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

43%

Top 20: 92%

Open market

21%

  • Brand 125%
  • Brand 212%
  • Brand 312%
  • Brand 411%
  • Brand 510%
  • Brand 69%

Demand

Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Conditioner

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Hair Styling”
0.1%of orders come back
“Soothing hair ☺️ Easy to soothe hair before combing it quickly when I m in hurry for work or appointment”
A buyer, on “Hair Styling”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Conditioner questions

Answered from the same tracked data.