Hand Soap
a small market ($11K/yr) — Hand Soap doesn't clear our bar today.
Flapen Score
Top 16% of 111 Beauty niches · +8 vs the category median of 35
Is Hand Soap profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Hand Soap is a $11K/yr Amazon Singapore market (71K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 43/100.
Hand Soap: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.4% over the last 90 days and 1.8% of searches end in a purchase.
$11K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 64 products
Top Hand Soap products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dettol Handwash Liquid Refill Sensitive Lavender & White Musk Fragrance Kills 99.9% Germs Dermatologically Tested Antibacterial Handwash With Plant Derived Cleansers 2x225g
- Price
- $3.87
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 7y ago
Cloversoft 99.99% Antibacterial Hand Wash 500ml
- Price
- $4.11
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 6y ago
Dettol Hand Wash Liquid Sensitive Lavender & White Musk Fragrance Kills 99.9% Germs Dermatologically Tested Antibacterial Handwash With Plant Derived Cleansers 3x250g
- Price
- $8.46
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3y ago
Kirei Kirei Anti-bacterial Foaming Hand Soap Refill Moisturizing Peach 200ml
- Price
- $1.93
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 7y ago
Dettol Hand Wash Liquid Original Pine Fragrance Kills 99.9% Germs Dermatologically Tested Antibacterial Handwash With Plant Derived Cleansers 3x250g
- Price
- $7.76
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 3y ago
Trending
90-day click momentum
Kirei Kirei Medicated Foaming Hand Soap 4 L Fruit Mix Scent Refill Commercial Use Large Quantity
- Price
- $35.75
- Rating
- 4.5/5
- Reviews
- 780
- Age
- 4y ago
Jean & Len Rosemary & Ginger Hand Soap Cleans Stressed Hands for Daily Use Liquid Soap in Refillable Pump Dispenser No Parabens & Silicones 250 ml
- Price
- $9.05
- Rating
- 4.6/5
- Reviews
- 5,709
- Age
- 7y ago
Mrs. Meyers Liquid Hand Soap Refill Lemon Verbena 33 Fluid Ounce
- Price
- $17.74
- Rating
- 4.7/5
- Reviews
- 15,013
- Age
- 17y ago
Mrs. Meyers Clean Day Liquid Hand Soap Refill RainWater Scent 33 Ounce Bottle
- Price
- $17.50
- Rating
- 4.8/5
- Reviews
- 7,689
- Age
- 7y ago
Method Aluminum Gel Hand Wash Vetiver Amber 354ml
- Price
- $14.94
- Rating
- 4.4/5
- Reviews
- 2,000
- Age
- 4y ago
Newest
by launch date
Cloversoft 99.99% Antibac Plant-Based Foaming Hand Wash Pink Grapefruit Rosemary Juniper Berry Refill Pack 500ml
- Price
- $3.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Mrs. MEYERS Liquid Hand Soap Lemon Verbena 370ml
- Price
- $9.61
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 2y ago
Dettol Hand Wash Liquid Sensitive Lavender & White Musk Fragrance Kills 99.9% Germs Dermatologically Tested Antibacterial Handwash With Plant Derived Cleansers 3x250g
- Price
- $8.46
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3y ago
Dettol Hand Wash Liquid Original Pine Fragrance Kills 99.9% Germs Dermatologically Tested Antibacterial Handwash With Plant Derived Cleansers 3x250g
- Price
- $7.76
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 3y ago
Dettol Hand Wash Liquid Skincare Sakura Blossom Fragrance Protects From 99.9% Germs Dermatologically Tested Antibacterial Handwash With Plant Derived Cleansers 3x250g
- Price
- $8.06
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
18 rising
Sellers
18
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
28%
Top 20: 65%
Open market
21%
- Dettol34%
- Kirei Kirei14%
- Mrs. MEYER'S11%
- Method9%
- Cloversoft6%
- Bare by Cloversoft4%
Hand Soap demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Hand Soap search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hand soap21K/yr
- hand wash16K/yr
- soap11K/yr
- handwash11K/yr
- hand soap refill8K/yr
- handwash refill4K/yr
What reviews say buyers love and hate about Hand Soap
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Good product”
“Great smell without being overpowering”
“the foam rinses clean without dryness”
“lather well with minimal amount”
What buyers complain about
81% of reviews“Misleading and unacceptable listing”
“Soap smell not that great either”
“Expensive though”
Hand Soap return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
75%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hand Soap questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
