Hand Soap
FailShoppers spend an estimated $11K a year here, so Hand Soap is a Fail.
- Flapen Score
- 43 / 100Top 16% of 111 Beauty niches · +8 vs the category median of 3543
- Market size
- $11K/yr71K searches / yr
- 90-day growth
- -14.4%search demand this quarter
- Competition
- 28%top-5 click share · 18 brands · 18 sellers
Flapen Score
Hand Soap against its category
The dotted line is the Beauty average. Past it, Hand Soap is stronger. Inside it, weaker.
Market
The Hand Soap market on Amazon at a glance
Shoppers on Amazon Singapore searched for Hand Soap 71K times last year and spent an estimated $11K. The top 5 brands take 74% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -14.4%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $11Ka year
- Top search term
- hand soap21K searches a year
02 · Price
A sale here is worth $8.28.
Listings sell for $8.28 on average, from $1.91 to $68.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $8.28 that is $2K to $4K a year per listing.
- Average price
- $8.28under the $15 to $100 sweet spot
- Price range
- $1.91–$68.98
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #97 within Beauty. It carries 1,980 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 98%
- Out of stock, average day
- 17.6%
- Average rank
- #97in Beauty
- Average rating
- 4.60 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,980per listing
- Listings tracked
- 64
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 95 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 95 months
Products
Top Hand Soap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
18 rising
Sellers
18
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
28%
Top 20: 65%
Open market
21%
- Brand 134%
- Brand 214%
- Brand 311%
- Brand 49%
- Brand 56%
- Brand 64%
Demand
Hand Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 3.9× · 11 of 12 months tracked
Search terms
Top Hand Soap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hand soap21K/yr
- hand wash16K/yr
- soap11K/yr
- handwash11K/yr
- hand soap refill8K/yr
- handwash refill4K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Soap
We read the reviews and the return reasons for every product selling here.
“Misleading and unacceptable listing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Soap questions
Answered from the same tracked data.









