Skip to content

Hand Soap

Fail

Shoppers spend an estimated $11K a year here, so Hand Soap is a Fail.

Flapen Score
43
43 / 100
Top 16% of 111 Beauty niches · +8 vs the category median of 35
Market size
$11K/yr71K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
28%top-5 click share · 18 brands · 18 sellers

Flapen Score

Hand Soap against its category

The dotted line is the Beauty average. Past it, Hand Soap is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Soap market on Amazon at a glance

Shoppers on Amazon Singapore searched for Hand Soap 71K times last year and spent an estimated $11K. The top 5 brands take 74% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
1.8%
Market size, estimated
$11Ka year
Top search term
hand soap21K searches a year

02 · Price

A sale here is worth $8.28.

Listings sell for $8.28 on average, from $1.91 to $68.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $8.28 that is $2K to $4K a year per listing.

Average price
$8.28under the $15 to $100 sweet spot
Price range
$1.91–$68.98
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #97 within Beauty. It carries 1,980 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
98%
Out of stock, average day
17.6%
Average rank
#97in Beauty
Average rating
4.60 starsAmazon Singapore average 4.47 stars
Average reviews
1,980per listing
Listings tracked
64

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
95 months

Products

Top Hand Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

18

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

28%

Top 20: 65%

Open market

21%

  • Brand 134%
  • Brand 214%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 64%

Demand

Hand Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 3.9× · 11 of 12 months tracked

Search terms

Top Hand Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hand soap21K/yr
  • hand wash16K/yr
  • soap11K/yr
  • handwash11K/yr
  • hand soap refill8K/yr
  • handwash refill4K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Soap

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“Misleading and unacceptable listing”
A buyer, on “Advertised Vs Actual Product”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Hand Soap questions

Answered from the same tracked data.