hand soap
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Price range
Great$1.91–$68.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,979.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.28avg listing price — sweet spot $15–$100
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Market size
Bad$11K$11K/yr · 71K searches
According to Flapen's Amazon Singapore niche tracking, hand soap is a $11K/yr Amazon Singapore market (71K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
hand soap market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $124K–$166K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 33%
- Out of stock
- 17.6%
- Avg brand age
- 95 months
- Avg seller age
- 34 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
18
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
28%
Top 20: 65%
Open market
21%
- Dettol34%
- Kirei Kirei14%
- Mrs. MEYER'S11%
- Method9%
- Cloversoft6%
- Bare by Cloversoft4%
Demand
Weekly Amazon search volume, last 47 weeks — -14.4% search growth over the last 90 days.Top hand soap search terms
- hand soap21K/yr
- hand wash16K/yr
- soap11K/yr
- handwash11K/yr
- hand soap refill8K/yr
- handwash refill4K/yr
Top hand soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dettol Handwash Liquid Refill Sensitive Lavender & White Musk Fragrance Kills 99.9% Germs Dermatologically Tested Antibacterial Handwash With Plant Derived Cleansers 2x225g
Dettol$3.874.9★10 rev
Cloversoft 99.99% Antibacterial Hand Wash 500ml
Cloversoft$4.114.9★12 rev
Dettol Hand Wash Liquid Sensitive Lavender & White Musk Fragrance Kills 99.9% Germs Dermatologically Tested Antibacterial Handwash With Plant Derived Cleansers 3x250g
Dettol$8.464.8★7 rev
Kirei Kirei Anti-bacterial Foaming Hand Soap Refill Moisturizing Peach 200ml
Kirei Kirei$1.934.7★123 rev
Dettol Hand Wash Liquid Original Pine Fragrance Kills 99.9% Germs Dermatologically Tested Antibacterial Handwash With Plant Derived Cleansers 3x250g
Dettol$7.765.0★9 rev
Newest
by launch date
Cloversoft 99.99% Antibac Plant-Based Foaming Hand Wash Pink Grapefruit Rosemary Juniper Berry Refill Pack 500ml
Bare by Cloversoft$3.160 rev
Mrs. MEYERS Liquid Hand Soap Lemon Verbena 370ml
Mrs. MEYER'S$9.6114 rev
Dettol Hand Wash Liquid Sensitive Lavender & White Musk Fragrance Kills 99.9% Germs Dermatologically Tested Antibacterial Handwash With Plant Derived Cleansers 3x250g
Dettol$8.467 rev
Dettol Hand Wash Liquid Original Pine Fragrance Kills 99.9% Germs Dermatologically Tested Antibacterial Handwash With Plant Derived Cleansers 3x250g
Dettol$7.769 rev
Dettol Hand Wash Liquid Skincare Sakura Blossom Fragrance Protects From 99.9% Germs Dermatologically Tested Antibacterial Handwash With Plant Derived Cleansers 3x250g
Dettol$8.064 rev
Trending
90-day click momentum
Kirei Kirei Medicated Foaming Hand Soap 4 L Fruit Mix Scent Refill Commercial Use Large Quantity
キレイキレイ$35.754.5★
Jean & Len Rosemary & Ginger Hand Soap Cleans Stressed Hands for Daily Use Liquid Soap in Refillable Pump Dispenser No Parabens & Silicones 250 ml
Jean & Len$9.054.6★
Mrs. Meyers Liquid Hand Soap Refill Lemon Verbena 33 Fluid Ounce
Mrs. MEYER'S$17.744.7★
Mrs. Meyers Clean Day Liquid Hand Soap Refill RainWater Scent 33 Ounce Bottle
Mrs. MEYER'S$17.504.8★
Method Aluminum Gel Hand Wash Vetiver Amber 354ml
Method$14.944.4★
What buyers say about hand soap
What buyers praise and complain about, mined from review topics.What buyers love
“Good product”
“Great smell without being overpowering”
“the foam rinses clean without dryness”
“lather well with minimal amount”
What buyers complain about
“Misleading and unacceptable listing”
“Soap smell not that great either”
“Expensive though”
Top return reasons
Common questions
- Is hand soap profitable to sell on Amazon Singapore?
- The niche generates $11K/yr across 64 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the hand soap niche?
- 18 brands and 18 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in hand soap?
- Top complaints mined from reviews: Advertised Vs Actual Product, Smell, Value For Money. The return rate is 0.0%.
- What does it cost to enter the hand soap niche?
- Listings span $1.91–$68.98; the average listing price is $8.28 (sweet spot $15–$100). The average incumbent carries 1,980 reviews — the moat a new listing must climb.