How competitive is the Soap niche on Amazon Singapore?

4 brands and 5 sellers compete in Soap on Amazon Singapore. The top 5 Soap products take 52% of clicks and its top 5 brands hold 100% of demand.

Soap

brand-locked demand (top 5 brands take 100% of clicks) — Soap doesn't clear our bar today.

Signals Out of Stock

Flapen Score

Skip it

Top 16% of 111 Beauty niches · +8 vs the category median of 35

This niche Category average · 111 niches

Is Soap profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Soap is a $14K/yr Amazon Singapore market (38K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Soap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.3% over the last 90 days and 2.7% of searches end in a purchase.

$14K

revenue / yr

Units sold / yr10K

Search volume / yr+11.3%38K

Conversion rate2.7%

Avg price$14.31

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 5

Top-5 product click share52%

Open market0%

Avg brand age99 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 27 products

Top Soap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kirei Kirei Medicated Foaming Hand Soap 4 L Fruit Mix Scent Refill Commercial Use Large Quantity

Price: $35.75
Rating: 4.5/5
Reviews: 780
Age: 4y ago

Kirei Kirei Anti-bacterial Foaming Hand Soap Refill Moisturizing Peach 200ml

Price: $1.93
Rating: 4.7/5
Reviews: 123
Age: 7y ago

[Large Capacity] Kirei Kirei Medicated Foam Hand Soap Professional Fragrance Free 1.5 gal (4 L)

Price: $34.60
Rating: 4.5/5
Reviews: 425
Age: 4y ago

Kirei Kirei Anti-bacterial Foaming Hand Soap Refill Nourishing Berries 200ml

Price: $1.91
Rating: 4.7/5
Reviews: 123
Age: 7y ago

Kirei Kirei Medicated Foaming Hand Soap 4 L Floral Soap Scent Refill Commercial Use Large Quantity

Price: $32.06
Rating: 4.5/5
Reviews: 530
Age: 4y ago

Newest

by launch date

Kirei Kirei Anti-bacterial Foaming Hand Soap 200ml Refill (Green Tea)

Price: $1.84
Rating: 4.6/5
Reviews: 2
Age: 2y ago

Kirei Kirei Anti-bacterial Foaming Hand Soap 200ml Refill (Lychee)

Price: $1.91
Rating: 3.4/5
Reviews: 2
Age: 2y ago

Kirei Kirei Gentle Care Foaming Hand Soap (Soothing Cotton) 400ml Refill White

Price: $4.21
Rating: 4.5/5
Reviews: 10
Age: 3y ago

Kirei Kirei Gentle Care Foaming Hand Soap (Soft Rose) 400ml Refill White

Price: $4.17
Rating: 5.0/5
Reviews: 3
Age: 3y ago

Kirei Kirei (Commercial Use Large Capacity) Medicated Foaming Hand Soap Citrus Fruity Scent Quasi Drug Liquid Refill 6.6 gal (2 L)

Price: $15.33
Rating: 4.6/5
Reviews: 1,486
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

キレイキレイ52%
Kirei Kirei45%
Dove2%
Dettol2%

Soap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume38KCVR2.7%Products27Brands4Top 5 Brands100%OOS Rate16.4%Rating4.5★Reviews496Avg BSR#175

Top Soap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

soap11K/yr +28.2%0.9% conv.
kirei kirei hand soap refill10K/yr -3.8%9.5% conv.
kirei kirei8K/yr +8.6%3.9% conv.
kirei6K/yr +23.7%5.1% conv.
bar soap4K/yr -1.4%0.5% conv.

What reviews say buyers love and hate about Soap

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Cleansing25%

“the foam rinses clean without dryness”

Efficiency25%

“Works well”

Ease Of Cleaning25%

“Works well, foamy and washes off easily”

Smell25%

“The light peach scent feels refreshing”

Soap return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

50%

2Dispensing Mechanism

50%

Common Soap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Soap 43/100 on Amazon Singapore — Skip it. The niche generates $14K/yr across 27 tracked products. Search demand moved +11.3% over the last 90 days.

Soap sells for $14.31 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $1.84–$80.81. The average incumbent carries 496 reviews — the moat a new listing must climb.