- Flapen Score
- 43 / 100Top 16% of 111 Beauty niches · +8 vs the category median of 3543
- Market size
- $14K/yr38K searches / yr
- 90-day growth
- +11.3%search demand this quarter
- Competition
- 52%top-5 click share · 4 brands · 5 sellers
Flapen Score
Soap against its category
The dotted line is the Beauty average. Past it, Soap is stronger. Inside it, weaker.
Market
The Soap market on Amazon at a glance
Shoppers on Amazon Singapore searched for Soap 38K times last year and spent an estimated $14K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- +11.3%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $14Ka year
- Top search term
- soap11K searches a year
02 · Price
A sale here is worth $14.31.
Listings sell for $14.31 on average, from $1.84 to $80.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $14.31 that is $4K to $7K a year per listing.
- Average price
- $14.31under the $15 to $100 sweet spot
- Price range
- $1.84–$80.81
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #175 within Beauty. It carries 496 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 16.4%
- Average rank
- #175in Beauty
- Average rating
- 4.55 starsAmazon Singapore average 4.47 stars
- Average reviews
- 496per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 99 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 99 months
Products
Top Soap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kirei Kirei Medicated Foaming Hand Soap 4 L Fruit Mix Scent Refill Commercial Use Large Quantity
- Price
- $35.75
- Rating
- 4.5/5
- Reviews
- 780
- Age
- 4y ago

Kirei Kirei Anti-bacterial Foaming Hand Soap Refill Moisturizing Peach 200ml
- Price
- $1.93
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 7y ago
![[Large Capacity] Kirei Kirei Medicated Foam Hand Soap Professional Fragrance Free 1.5 gal (4 L)](https://m.media-amazon.com/images/I/41B2MNE967L.jpg)
[Large Capacity] Kirei Kirei Medicated Foam Hand Soap Professional Fragrance Free 1.5 gal (4 L)
- Price
- $34.60
- Rating
- 4.5/5
- Reviews
- 425
- Age
- 4y ago

Kirei Kirei Anti-bacterial Foaming Hand Soap Refill Nourishing Berries 200ml
- Price
- $1.91
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 7y ago

Kirei Kirei Medicated Foaming Hand Soap 4 L Floral Soap Scent Refill Commercial Use Large Quantity
- Price
- $32.06
- Rating
- 4.5/5
- Reviews
- 530
- Age
- 4y ago
Trending
estimated 90-day click momentum
Kirei Kirei Medicated Foaming Hand Soap 2 L Floral Soap Scent Refill Commercial Use Large Quantity
- Price
- $24.73
- Rating
- 4.5/5
- Reviews
- 530
- Age
- 4y ago
![[Large Capacity] Kirei Kirei Medicated Foam Hand Soap Professional Fragrance Free 1.5 gal (4 L)](https://m.media-amazon.com/images/I/41B2MNE967L.jpg)
[Large Capacity] Kirei Kirei Medicated Foam Hand Soap Professional Fragrance Free 1.5 gal (4 L)
- Price
- $34.60
- Rating
- 4.5/5
- Reviews
- 425
- Age
- 4y ago
![[Commercial Use Large Capacity] Kirei Kirei Medicated Foam Hand Soap Fragrance-free 3.1 gal (10 L) (Quasi Drug)](https://m.media-amazon.com/images/I/41tCU7Gh7uL.jpg)
[Commercial Use Large Capacity] Kirei Kirei Medicated Foam Hand Soap Fragrance-free 3.1 gal (10 L) (Quasi Drug)
- Price
- $80.81
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 4y ago

Kirei Kirei Medicated Foaming Hand Soap 4 L Fruit Mix Scent Refill Commercial Use Large Quantity
- Price
- $35.75
- Rating
- 4.5/5
- Reviews
- 780
- Age
- 4y ago

Dettol Original Body Soap for Men & Women Lasting Fresh Odour Protection Pine Fragrance Dermatologically Tested Antibacterial Bar Soap 5x100g 4 + 1 Free
- Price
- $5.36
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 7y ago
Newest
by launch date
Kirei Kirei Anti-bacterial Foaming Hand Soap 200ml Refill (Green Tea)
- Price
- $1.84
- Rating
- 4.6/5
- Reviews
- 2
- Age
- 2y ago

Kirei Kirei Anti-bacterial Foaming Hand Soap 200ml Refill (Lychee)
- Price
- $1.91
- Rating
- 3.4/5
- Reviews
- 2
- Age
- 2y ago

Kirei Kirei Gentle Care Foaming Hand Soap (Soothing Cotton) 400ml Refill White
- Price
- $4.21
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 3y ago

Kirei Kirei Gentle Care Foaming Hand Soap (Soft Rose) 400ml Refill White
- Price
- $4.17
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago

Kirei Kirei (Commercial Use Large Capacity) Medicated Foaming Hand Soap Citrus Fruity Scent Quasi Drug Liquid Refill 6.6 gal (2 L)
- Price
- $15.33
- Rating
- 4.6/5
- Reviews
- 1,486
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 92%
Open market
0%
- キレイキレイ52%
- Kirei Kirei45%
- Dove2%
- Dettol2%
Demand
Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 4.2× · 11 of 12 months tracked
Search terms
Top Soap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- soap11K/yr
- kirei kirei hand soap refill10K/yr
- kirei kirei8K/yr
- kirei6K/yr
- bar soap4K/yr
Reviews and returns
What reviews say buyers love and hate about Soap
We read the reviews and the return reasons for every product selling here.
“the foam rinses clean without dryness”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









