Is soap profitable to sell on Amazon Singapore?

The niche generates $14K/yr across 27 tracked products. 90-day search growth is +11.3%. Flapen's verdict: Skip it (43/100).

How competitive is the soap niche?

4 brands and 5 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the soap niche?

Listings span $1.84–$80.81; the average listing price is $14.31 (sweet spot $15–$100). The average incumbent carries 496 reviews — the moat a new listing must climb.

soap

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Great$1.84–$80.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great496.04

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$14.31

avg listing price — sweet spot $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+11.3%

90-day search growth — must beat 0% to launch

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$14K

$14K/yr · 38K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon Singapore niche tracking, soap is a $14K/yr Amazon Singapore market (38K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

soap market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $114K–$143K; units × avg price
Conversion rate: 2.7%
Avg BSR: #175
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 16.4%
Avg brand age: 99 months
Avg seller age: 34 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

キレイキレイ52%
Kirei Kirei45%
Dove2%
Dettol2%

Demand

Weekly Amazon search volume, last 47 weeks — +11.3% search growth over the last 90 days.

Open Trend

Top soap search terms

soap11K/yr +28.2%0.9% conv.
kirei kirei hand soap refill10K/yr -3.8%9.5% conv.
kirei kirei8K/yr +8.6%3.9% conv.
kirei6K/yr +23.7%5.1% conv.
bar soap4K/yr -1.4%0.5% conv.

All search terms

Top soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kirei Kirei Medicated Foaming Hand Soap 4 L Fruit Mix Scent Refill Commercial Use Large Quantity

キレイキレイ$35.754.5★780 rev

Kirei Kirei Anti-bacterial Foaming Hand Soap Refill Moisturizing Peach 200ml

Kirei Kirei$1.934.7★123 rev

[Large Capacity] Kirei Kirei Medicated Foam Hand Soap Professional Fragrance Free 1.5 gal (4 L)

キレイキレイ$34.604.5★425 rev

Kirei Kirei Anti-bacterial Foaming Hand Soap Refill Nourishing Berries 200ml

Kirei Kirei$1.914.7★123 rev

Kirei Kirei Medicated Foaming Hand Soap 4 L Floral Soap Scent Refill Commercial Use Large Quantity

キレイキレイ$32.064.5★530 rev

Newest

by launch date

Kirei Kirei Anti-bacterial Foaming Hand Soap 200ml Refill (Green Tea)

Kirei Kirei$1.842 rev

2y ago

Kirei Kirei Anti-bacterial Foaming Hand Soap 200ml Refill (Lychee)

Kirei Kirei$1.912 rev

2y ago

Kirei Kirei Gentle Care Foaming Hand Soap (Soothing Cotton) 400ml Refill White

Kirei Kirei$4.2110 rev

3y ago

Kirei Kirei Gentle Care Foaming Hand Soap (Soft Rose) 400ml Refill White

Kirei Kirei$4.173 rev

3y ago

Kirei Kirei (Commercial Use Large Capacity) Medicated Foaming Hand Soap Citrus Fruity Scent Quasi Drug Liquid Refill 6.6 gal (2 L)

キレイキレイ$15.331,486 rev

4y ago

What buyers say about soap

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing25%

“the foam rinses clean without dryness”

Efficiency25%

“Works well”

Ease Of Cleaning25%

“Works well, foamy and washes off easily”

Smell25%

“The light peach scent feels refreshing”

Top return reasons

Functionality-Overall50%

Dispensing Mechanism50%

Common questions

Is soap profitable to sell on Amazon Singapore?: The niche generates $14K/yr across 27 tracked products. 90-day search growth is +11.3%. Flapen's verdict: Skip it (43/100).
How competitive is the soap niche?: 4 brands and 5 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the soap niche?: Listings span $1.84–$80.81; the average listing price is $14.31 (sweet spot $15–$100). The average incumbent carries 496 reviews — the moat a new listing must climb.