How competitive is the Bottle Brush niche on Amazon Singapore?

12 brands and 16 sellers compete in Bottle Brush on Amazon Singapore. The top 5 Bottle Brush products take 55% of clicks and its top 5 brands hold 59% of demand.

What does it cost to enter the Bottle Brush niche?

Bottle Brush sells for $11.78 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $4.26–$22.77. The average incumbent carries 6,616 reviews — the moat a new listing must climb.

Bottle Brush

a small market ($3K/yr) — Bottle Brush doesn't clear our bar today.

Signals No Dominant Brand Low Review Barrier

Flapen Score

Skip it

Top 4% of 54 Baby Products niches · +14 vs the category median of 33

This niche Category average · 54 niches

Is Bottle Brush profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Bottle Brush is a $3K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jul–Oct. Verdict: Skip it — 47/100.

Bottle Brush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +22.8% over the last 90 days and 4.0% of searches end in a purchase.

$3K

revenue / yr

Units sold / yr750

Search volume / yr+22.8%7K

Conversion rate4.0%

Avg price$11.78

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers12 · 16

Top-5 product click share55%

Open market41%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Top Bottle Brush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Momcozy Bottle Brush Kit Innovative Push-Press Design for Better Cleaning - Baby Bottle Cleaner Brush for Baby Bottle Breast Pumps Nipples and More - Can Generate Foam for Better Cleaning Green

Price: $21.26
Rating: 4.7/5
Reviews: 27
Age: 8mo ago

OXO Tot Bottle Brush Set Gray 2 Count (Pack of 1)

Price: $22.77
Rating: 4.8/5
Reviews: 2,137
Age: 4y ago

Owala 2-in-1 Water Bottle and Straw Cleaning Brush Smokey Blue

Price: $17.77
Rating: 4.8/5
Reviews: 3,511
Age: 5y ago

3M Scotch-Brite Bottle and Glass Cleaning Brush for Water Bottles Scratch-Free Antibacterial K-503J

Price: $8.45
Rating: 4.4/5
Reviews: 257
Age: 3y ago

Philips Avent SCF145/06 bottle and teat brush blue

Price: $8.66
Rating: 4.7/5
Reviews: 7,474
Age: 13y ago

Newest

by launch date

Momcozy Bottle Brush Kit Innovative Push-Press Design for Better Cleaning - Baby Bottle Cleaner Brush for Baby Bottle Breast Pumps Nipples and More - Can Generate Foam for Better Cleaning Green

Price: $21.26
Rating: 4.7/5
Reviews: 27
Age: 8mo ago

3 in 1 Water Bottle Brush Bottle Brushes for Cleaning Cups Juicers & Lids Silicone Scrubber for Crevices & Grooves (Green)

Price: $5.88
Rating: 0.0/5
Reviews: 0
Age: 1y ago

3M Scotch-Brite Bottle and Glass Cleaning Brush for Water Bottles Scratch-Free Antibacterial K-503J

Price: $8.45
Rating: 4.4/5
Reviews: 257
Age: 3y ago

3M Scotch-Brite Amazing Bottle Cleaner Bottle Sponge Brush Cleaner for Bottles/Tumblers Grey Product + 1 Replacement Sponge Amazon.co.jp Exclusive

Price: $10.36
Rating: 4.3/5
Reviews: 1,917
Age: 4y ago

OXO Tot Bottle Brush Set Gray 2 Count (Pack of 1)

Price: $22.77
Rating: 4.8/5
Reviews: 2,137
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

32%

Momcozy13%
OXO Tot12%
3M12%
Owala12%
MR.SIGA10%
AVENT9%

Bottle Brush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume7KCVR4.0%Products16Brands12Top 5 Brands59%OOS Rate16.6%Rating4.5★Reviews6,616Avg BSR#74

Peak months: Jul, Oct · busiest ÷ quietest = 2.3×

Top Bottle Brush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bottle brush5K/yr +26.2%3.5% conv.
bottle cleaner1K/yr -5.8%2.5% conv.
baby bottle brush936/yr +47.2%5.9% conv.

Common Bottle Brush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bottle Brush 47/100 on Amazon Singapore — Skip it. The niche generates $3K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +22.8% over the last 90 days.