Baby Monitor
FailShoppers spend an estimated $21K a year here, so Baby Monitor is a Fail.
- Flapen Score
- 41 / 100Top 12% of 54 Baby Products niches · +8 vs the category median of 3341
- Market size
- $21K/yr11K searches / yr
- 90-day growth
- +43.6%search demand this quarter
- Competition
- 73%top-5 click share · 10 brands · 38 sellers
Flapen Score
Baby Monitor against its category
The dotted line is the Baby Products average. Past it, Baby Monitor is stronger. Inside it, weaker.
Market
The Baby Monitor market on Amazon at a glance
Shoppers on Amazon Singapore searched for Baby Monitor 11K times last year and spent an estimated $21K. The top 5 brands take 84% of clicks. Demand peaks in Jul–Nov. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.
- Searches, last 12 months
- 11K
- Growth, 90 days vs prior 90
- +43.6%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $21Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- baby monitor10K searches a year
02 · Price
A sale here is worth $125.90.
Listings sell for $125.90 on average, from $34.73 to $352.04. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $125.90 that is $0 to $13K a year per listing.
- Average price
- $125.90above the $15 to $100 sweet spot
- Price range
- $34.73–$352.04
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$13K
- Returns
- 1.9%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
23% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 31.9% of listings are out of stock. The average listing ranks #36 within Baby Products. It carries 3,844 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 54%
- Out of stock, average day
- 31.9%
- Average rank
- #36in Baby Products
- Average rating
- 4.17 starsAmazon Singapore average 4.47 stars
- Average reviews
- 3,844per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Baby Monitor products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
VTech VM924 Remote Pan-Tilt-Zoom Video Baby Monitor 5 LCD Screen Up to 17 Hrs Streaming Night Vision Up to 1000ft Range Soothing Sounds 2-Way Talk Temperature Sensor Secured Transmission
- Price
- $68.28
- Rating
- 4.4/5
- Reviews
- 1,393
- Age
- 1y ago

VTech VM819 Video Baby Monitor with 19Hour Battery Life 1000ft Long Range Auto Night Vision 2.8 Screen 2Way Audio Talk Temperature Sensor Power Saving Mode and Lullabies White
- Price
- $119.81
- Rating
- 4.6/5
- Reviews
- 9,930
- Age
- 5y ago

Ellie Pro Baby Monitor with Camera and Audio 5 IPS 2K UHD Resolution 6000mAh Battery Remote Pan-Tilt-5X Zoom 2-Way Talk No WiFi Night Vision Virtual Fence 24hr Play Back and 1000ft Range
- Price
- $134.56
- Rating
- 3.8/5
- Reviews
- 279
- Age
- 9mo ago

Philips AVENT Philips Baby Monitor with Camera Advanced - DEKRA Certified Private and Safe - 2.8 Inch Display x2 Zoom Infrared Night Vision Lullabies (Model SCD881/26)
- Price
- $164.61
- Rating
- 4.0/5
- Reviews
- 439
- Age
- 2y ago

ARENTI Video Baby Monitor with Camera and Audio 5-inch Smart Baby Camera Monitor with Free Phone App 1080P VOX PTZ One-Touch Call Temp Sensor Lullaby Night Vision Auto Tracking 2-Way Talk
- Price
- $151.07
- Rating
- 4.2/5
- Reviews
- 444
- Age
- 2y ago
Trending
estimated 90-day click momentum
Ellie Pro Baby Monitor with Camera and Audio 5 IPS 2K UHD Resolution 6000mAh Battery Remote Pan-Tilt-5X Zoom 2-Way Talk No WiFi Night Vision Virtual Fence 24hr Play Back and 1000ft Range
- Price
- $134.56
- Rating
- 3.8/5
- Reviews
- 279
- Age
- 9mo ago

OKAIDI Baby Monitor with Camera and Audio 6.0 IPS Ultra-Large Screen with 30-Hour Battery 1000ft Range Baby Monitor No WiFi Night Vision 2-Way Talk Remote Pan-Tilt-Zoom Camera Home Security Camera
- Price
- $110.63
- Rating
- 4.6/5
- Reviews
- 358
- Age
- 2y ago

HelloBaby Video Baby Monitor with Remote Camera Pan-Tilt-Zoom 3.2 Color LCD Screen Infrared Night Vision Temperature Display Lullaby Two Way Audio with Wall Mount Kit
- Price
- $106.33
- Rating
- 4.2/5
- Reviews
- 6,561
- Age
- 7y ago

Bebcare Motion - Smart Video Baby Monitor: 4.3 Ultra-Clear Screen 360 Pan-and-Tilt Camera Temperature Sensor Motion and Sound Alert Auto Baby Tracking Camera (Without Breathing Sensor Mat)
- Price
- $352.04
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 6y ago

VTech VM924 Remote Pan-Tilt-Zoom Video Baby Monitor 5 LCD Screen Up to 17 Hrs Streaming Night Vision Up to 1000ft Range Soothing Sounds 2-Way Talk Temperature Sensor Secured Transmission
- Price
- $68.28
- Rating
- 4.4/5
- Reviews
- 1,393
- Age
- 1y ago
Newest
by launch date
Ellie Pro Baby Monitor with Camera and Audio 5 IPS 2K UHD Resolution 6000mAh Battery Remote Pan-Tilt-5X Zoom 2-Way Talk No WiFi Night Vision Virtual Fence 24hr Play Back and 1000ft Range
- Price
- $134.56
- Rating
- 3.8/5
- Reviews
- 279
- Age
- 9mo ago

Ellie Baby Smart Monitor Pro 1080p HD Camera Night Vision Two-Way Audio Temp & Humidity Monitoring Real-Time AI Alerts Secure Wi-Fi Pan-Tilt Rotation (Blue)
- Price
- $152.93
- Rating
- 2.7/5
- Reviews
- 9
- Age
- 1y ago

Motorola Nursery AM21 Baby Monitor with DECT Technology for Audio Monitoring - 300m Range - High Sensitivity Microphone - White
- Price
- $40.22
- Rating
- 3.8/5
- Reviews
- 3,654
- Age
- 1y ago

VTech VM924 Remote Pan-Tilt-Zoom Video Baby Monitor 5 LCD Screen Up to 17 Hrs Streaming Night Vision Up to 1000ft Range Soothing Sounds 2-Way Talk Temperature Sensor Secured Transmission
- Price
- $68.28
- Rating
- 4.4/5
- Reviews
- 1,393
- Age
- 1y ago

OKAIDI Baby Monitor with Camera and Audio 6.0 IPS Ultra-Large Screen with 30-Hour Battery 1000ft Range Baby Monitor No WiFi Night Vision 2-Way Talk Remote Pan-Tilt-Zoom Camera Home Security Camera
- Price
- $110.63
- Rating
- 4.6/5
- Reviews
- 358
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
38
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
11%
- VTech51%
- Ellie Baby Pro10%
- HelloBaby9%
- AVENT7%
- ARENTI6%
- Tapo5%
- Open — no brand owns it (4 brands, 11%)
Demand
Baby Monitor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov · busiest ÷ quietest = 2.0×
Reviews and returns
What reviews say buyers love and hate about Baby Monitor
We read the reviews and the return reasons for every product selling here.
“Item has been used”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Monitor questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









