baby monitor
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$125.90avg listing price — sweet spot $15–$100
Growth
Good+43.6%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,844.46avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Price range
Bad$34.73–$352.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 11K searches
According to Flapen's Amazon Singapore niche tracking, baby monitor is a $21K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul–Nov. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
baby monitor market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $13K–$31K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 54%
- Sponsored
- 23%
- Out of stock
- 31.9%
- Avg brand age
- 43 months
- Avg seller age
- 52 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
38
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
11%
- VTech51%
- Ellie Baby Pro10%
- HelloBaby9%
- AVENT7%
- ARENTI6%
- Tapo5%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +43.6% search growth over the last 90 days.Peak months: Jul, Nov · busiest ÷ quietest = 2.0×
Top baby monitor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VTech VM924 Remote Pan-Tilt-Zoom Video Baby Monitor 5 LCD Screen Up to 17 Hrs Streaming Night Vision Up to 1000ft Range Soothing Sounds 2-Way Talk Temperature Sensor Secured Transmission
VTech$68.284.4★1,393 rev
VTech VM819 Video Baby Monitor with 19Hour Battery Life 1000ft Long Range Auto Night Vision 2.8 Screen 2Way Audio Talk Temperature Sensor Power Saving Mode and Lullabies White
VTech$119.814.6★9,930 rev
Ellie Pro Baby Monitor with Camera and Audio 5 IPS 2K UHD Resolution 6000mAh Battery Remote Pan-Tilt-5X Zoom 2-Way Talk No WiFi Night Vision Virtual Fence 24hr Play Back and 1000ft Range
Ellie Baby Pro$134.563.8★279 rev
Philips AVENT Philips Baby Monitor with Camera Advanced - DEKRA Certified Private and Safe - 2.8 Inch Display x2 Zoom Infrared Night Vision Lullabies (Model SCD881/26)
AVENT$164.614.0★439 rev
ARENTI Video Baby Monitor with Camera and Audio 5-inch Smart Baby Camera Monitor with Free Phone App 1080P VOX PTZ One-Touch Call Temp Sensor Lullaby Night Vision Auto Tracking 2-Way Talk
ARENTI$151.074.2★444 rev
Newest
by launch dateEllie Pro Baby Monitor with Camera and Audio 5 IPS 2K UHD Resolution 6000mAh Battery Remote Pan-Tilt-5X Zoom 2-Way Talk No WiFi Night Vision Virtual Fence 24hr Play Back and 1000ft Range
Ellie Baby Pro$134.56279 rev
Ellie Baby Smart Monitor Pro 1080p HD Camera Night Vision Two-Way Audio Temp & Humidity Monitoring Real-Time AI Alerts Secure Wi-Fi Pan-Tilt Rotation (Blue)
Ellie Baby Pro$152.939 rev
Motorola Nursery AM21 Baby Monitor with DECT Technology for Audio Monitoring - 300m Range - High Sensitivity Microphone - White
Motorola Nursery$40.223,654 rev
VTech VM924 Remote Pan-Tilt-Zoom Video Baby Monitor 5 LCD Screen Up to 17 Hrs Streaming Night Vision Up to 1000ft Range Soothing Sounds 2-Way Talk Temperature Sensor Secured Transmission
VTech$68.281,393 rev
OKAIDI Baby Monitor with Camera and Audio 6.0 IPS Ultra-Large Screen with 30-Hour Battery 1000ft Range Baby Monitor No WiFi Night Vision 2-Way Talk Remote Pan-Tilt-Zoom Camera Home Security Camera
OKAIDI$110.63358 rev
Trending
90-day click momentumEllie Pro Baby Monitor with Camera and Audio 5 IPS 2K UHD Resolution 6000mAh Battery Remote Pan-Tilt-5X Zoom 2-Way Talk No WiFi Night Vision Virtual Fence 24hr Play Back and 1000ft Range
Ellie Baby Pro$134.563.8★
OKAIDI Baby Monitor with Camera and Audio 6.0 IPS Ultra-Large Screen with 30-Hour Battery 1000ft Range Baby Monitor No WiFi Night Vision 2-Way Talk Remote Pan-Tilt-Zoom Camera Home Security Camera
OKAIDI$110.634.6★
HelloBaby Video Baby Monitor with Remote Camera Pan-Tilt-Zoom 3.2 Color LCD Screen Infrared Night Vision Temperature Display Lullaby Two Way Audio with Wall Mount Kit
HelloBaby$106.334.2★
Bebcare Motion - Smart Video Baby Monitor: 4.3 Ultra-Clear Screen 360 Pan-and-Tilt Camera Temperature Sensor Motion and Sound Alert Auto Baby Tracking Camera (Without Breathing Sensor Mat)
Bebcare Baby$352.044.4★
VTech VM924 Remote Pan-Tilt-Zoom Video Baby Monitor 5 LCD Screen Up to 17 Hrs Streaming Night Vision Up to 1000ft Range Soothing Sounds 2-Way Talk Temperature Sensor Secured Transmission
VTech$68.284.4★
What buyers say about baby monitor
What buyers praise and complain about, mined from review topics.What buyers complain about
“Item has been used”
“Cannot connect to WIFI”
“It does not work at all”
Top return reasons
Common questions
- Is baby monitor profitable to sell on Amazon Singapore?
- The niche generates $21K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +43.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the baby monitor niche?
- 10 brands and 38 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in baby monitor?
- Top complaints mined from reviews: Product Condition, Connectivity-Overall, Functionality-Overall. The return rate is 1.9%.
- When does demand for baby monitor peak?
- Demand peaks in Jul–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the baby monitor niche?
- Listings span $34.73–$352.04; the average listing price is $125.90 (sweet spot $15–$100). The average incumbent carries 3,844 reviews — the moat a new listing must climb.