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Baby Monitor

Fail

Shoppers spend an estimated $21K a year here, so Baby Monitor is a Fail.

Flapen Score
41
41 / 100
Top 12% of 54 Baby Products niches · +8 vs the category median of 33
Market size
$21K/yr11K searches / yr
90-day growth
+43.6%search demand this quarter
Competition
73%top-5 click share · 10 brands · 38 sellers

Flapen Score

Baby Monitor against its category

The dotted line is the Baby Products average. Past it, Baby Monitor is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Monitor market on Amazon at a glance

Shoppers on Amazon Singapore searched for Baby Monitor 11K times last year and spent an estimated $21K. The top 5 brands take 84% of clicks. Demand peaks in Jul–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+43.6%
Conversion, latest week
1.6%
Market size, estimated
$21Ka year
Peak month
November2.0× the quietest month
Top search term
baby monitor10K searches a year

02 · Price

A sale here is worth $125.90.

Listings sell for $125.90 on average, from $34.73 to $352.04. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $125.90 that is $0 to $13K a year per listing.

Average price
$125.90above the $15 to $100 sweet spot
Price range
$34.73–$352.04
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
1.9%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

23% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 31.9% of listings are out of stock. The average listing ranks #36 within Baby Products. It carries 3,844 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
54%
Out of stock, average day
31.9%
Average rank
#36in Baby Products
Average rating
4.17 starsAmazon Singapore average 4.47 stars
Average reviews
3,844per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Baby Monitor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

38

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

11%

  • Brand 151%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 11%)

Demand

Baby Monitor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Baby Monitor

We read the reviews and the return reasons for every product selling here.

50%of negative reviews mention “Product Condition”
1.9%of orders come back
“Item has been used”
A buyer, on “Product Condition”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Baby Monitor questions

Answered from the same tracked data.