Baby Toys 6 to 12 Months
FailShoppers spend an estimated $3K a year here, so Baby Toys 6 to 12 Months is a Fail.
- Flapen Score
- 41 / 100Top 12% of 54 Baby Products niches · +8 vs the category median of 3341
- Market size
- $3K/yr13K searches / yr
- 90-day growth
- +36.7%search demand this quarter
- Competition
- 72%top-5 click share · 9 brands · 21 sellers
Flapen Score
Baby Toys 6 to 12 Months against its category
The dotted line is the Baby Products average. Past it, Baby Toys 6 to 12 Months is stronger. Inside it, weaker.
Market
The Baby Toys 6 to 12 Months market on Amazon at a glance
Shoppers on Amazon Singapore searched for Baby Toys 6 to 12 Months 13K times last year and spent an estimated $3K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- +36.7%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $3Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- baby toy6K searches a year
02 · Price
A sale here is worth $21.75.
Listings sell for $21.75 on average, from $13.33 to $32.75. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $21.75 that is $0 to $2K a year per listing.
- Average price
- $21.75inside the $15 to $100 sweet spot
- Price range
- $13.33–$32.75
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.5%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #8 within Baby Products. It carries 17,159 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 100%
- Out of stock, average day
- 12.9%
- Average rank
- #8in Baby Products
- Average rating
- 4.71 starsAmazon Singapore average 4.47 stars
- Average reviews
- 17,159per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Baby Toys 6 to 12 Months products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jyusmile Baby Toys 6-12 Months Montessori Toys for Babies 6-12 Months Incl Stacking Building Blocks & Soft Infant Teething Toys & Sensory Balls for Toddlers 0-3-6-9-12 Months
- Price
- $30.00
- Rating
- 4.6/5
- Reviews
- 2,284
- Age
- 4y ago

Skip Hop SH306202 Bandana Buddies Activity Toy
- Price
- $23.80
- Rating
- 4.8/5
- Reviews
- 23,659
- Age
- 11y ago

Manhattan Toy Winkel Rattle and Sensory Teether Activity Toy
- Price
- $16.99
- Rating
- 4.8/5
- Reviews
- 40,930
- Age
- 13y ago

kecristv Montessori Toys for 1 Year Old Girls Boys Baby Sorter Toys Learning Activity Cube 1 Year Old Girl Boy Birthday Gifts Baby Toys 6-12-18 Months 7-in-1 Developmental Learning Toys
- Price
- $20.30
- Rating
- 4.6/5
- Reviews
- 1,001
- Age
- 3y ago

Itzy Ritzy - Itzy Lovey Including Teether Textured Ribbons & Dangle Arms; Features Crinkle Sound Sherpa Fabric and Minky Plush; Sloth
- Price
- $17.50
- Rating
- 4.8/5
- Reviews
- 4,015
- Age
- 5y ago
Trending
estimated 90-day click momentum
Baby Einstein Curiosity Clutch Fidget Sensory Toy and Pop It Rattle BPA Free Infant Teether Age 3 Months+ Multicolored
- Price
- $14.19
- Rating
- 4.7/5
- Reviews
- 5,806
- Age
- 5y ago

kecristv Montessori Toys for 1 Year Old Girls Boys Baby Sorter Toys Learning Activity Cube 1 Year Old Girl Boy Birthday Gifts Baby Toys 6-12-18 Months 7-in-1 Developmental Learning Toys
- Price
- $20.30
- Rating
- 4.6/5
- Reviews
- 1,001
- Age
- 3y ago

Jyusmile Baby Toys 6-12 Months Montessori Toys for Babies 6-12 Months Incl Stacking Building Blocks & Soft Infant Teething Toys & Sensory Balls for Toddlers 0-3-6-9-12 Months
- Price
- $30.00
- Rating
- 4.6/5
- Reviews
- 2,284
- Age
- 4y ago

Manhattan Toy Winkel Rattle and Sensory Teether Activity Toy
- Price
- $16.99
- Rating
- 4.8/5
- Reviews
- 40,930
- Age
- 13y ago

Skip Hop SH306202 Bandana Buddies Activity Toy
- Price
- $23.80
- Rating
- 4.8/5
- Reviews
- 23,659
- Age
- 11y ago
Newest
by launch date
kecristv Montessori Toys for 1 Year Old Girls Boys Baby Sorter Toys Learning Activity Cube 1 Year Old Girl Boy Birthday Gifts Baby Toys 6-12-18 Months 7-in-1 Developmental Learning Toys
- Price
- $20.30
- Rating
- 4.6/5
- Reviews
- 1,001
- Age
- 3y ago

Taf Toys Newborn Developmental Gift Set with 12 Toys Tummy Time Pillow Flash Cards Rattles Baby-Safe Mirror Blankie Best for Newborns & Up Development Montessori for Infant Toys 0-6 Months Babies
- Price
- $32.75
- Rating
- 4.6/5
- Reviews
- 216
- Age
- 3y ago

Jyusmile Baby Toys 6-12 Months Montessori Toys for Babies 6-12 Months Incl Stacking Building Blocks & Soft Infant Teething Toys & Sensory Balls for Toddlers 0-3-6-9-12 Months
- Price
- $30.00
- Rating
- 4.6/5
- Reviews
- 2,284
- Age
- 4y ago

Baby Einstein Curiosity Clutch Fidget Sensory Toy and Pop It Rattle BPA Free Infant Teether Age 3 Months+ Multicolored
- Price
- $14.19
- Rating
- 4.7/5
- Reviews
- 5,806
- Age
- 5y ago

Itzy Ritzy - Itzy Lovey Including Teether Textured Ribbons & Dangle Arms; Features Crinkle Sound Sherpa Fabric and Minky Plush; Sloth
- Price
- $17.50
- Rating
- 4.8/5
- Reviews
- 4,015
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
21
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
20%
- Jyusmile25%
- Skip Hop14%
- Manhattan Toy13%
- kecristv10%
- Itzy Ritzy10%
- Fisher-Price8%
Demand
Baby Toys 6 to 12 Months search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Baby Toys 6 to 12 Months search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby toy6K/yr
- baby toys 6 to 12 months4K/yr
- infant toys2K/yr
- baby toys 0-6 months toys1K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Toys 6 to 12 Months
We read the reviews and the return reasons for every product selling here.
“Teething toys”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Toys 6 to 12 Months questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









