Baby Toys 6 to 12 Months
FailShoppers spend an estimated $3K a year here, so Baby Toys 6 to 12 Months is a Fail.
- Flapen Score
- 41 / 100Top 12% of 54 Baby Products niches · +8 vs the category median of 3341
- Market size
- $3K/yr13K searches / yr
- 90-day growth
- +36.7%search demand this quarter
- Competition
- 72%top-5 click share · 9 brands · 21 sellers
Flapen Score
Baby Toys 6 to 12 Months against its category
The dotted line is the Baby Products average. Past it, Baby Toys 6 to 12 Months is stronger. Inside it, weaker.
Market
The Baby Toys 6 to 12 Months market on Amazon at a glance
Shoppers on Amazon Singapore searched for Baby Toys 6 to 12 Months 13K times last year and spent an estimated $3K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- +36.7%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $3Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- baby toy6K searches a year
02 · Price
A sale here is worth $21.75.
Listings sell for $21.75 on average, from $13.33 to $32.75. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $21.75 that is $0 to $2K a year per listing.
- Average price
- $21.75inside the $15 to $100 sweet spot
- Price range
- $13.33–$32.75
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.5%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #8 within Baby Products. It carries 17,159 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 100%
- Out of stock, average day
- 12.9%
- Average rank
- #8in Baby Products
- Average rating
- 4.71 starsAmazon Singapore average 4.47 stars
- Average reviews
- 17,159per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Baby Toys 6 to 12 Months products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
21
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
20%
- Brand 125%
- Brand 214%
- Brand 313%
- Brand 410%
- Brand 510%
- Brand 68%
Demand
Baby Toys 6 to 12 Months search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Baby Toys 6 to 12 Months search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby toy6K/yr
- baby toys 6 to 12 months4K/yr
- infant toys2K/yr
- baby toys 0-6 months toys1K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Toys 6 to 12 Months
We read the reviews and the return reasons for every product selling here.
“Teething toys”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Toys 6 to 12 Months questions
Answered from the same tracked data.









