Is baby toys 6 to 12 months profitable to sell on Amazon Singapore?

The niche generates $3K/yr across 9 tracked products. 90-day search growth is +36.7%. Flapen's verdict: Skip it (41/100).

How competitive is the baby toys 6 to 12 months niche?

9 brands and 21 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 72% of demand.

When does demand for baby toys 6 to 12 months peak?

Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the baby toys 6 to 12 months niche?

Listings span $13.33–$32.75; the average listing price is $21.75 (sweet spot $15–$100). The average incumbent carries 17,159 reviews — the moat a new listing must climb.

baby toys 6 to 12 months

Skip it

A small market ($3K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$21.75

avg listing price — sweet spot $15–$100

Price range

Great$13.33–$32.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+36.7%

90-day search growth — must beat 0% to launch

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Bad72%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad17,159.44

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$3K

$3K/yr · 13K searches

According to Flapen's Amazon Singapore niche tracking, baby toys 6 to 12 months is a $3K/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

baby toys 6 to 12 months market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$5K; units × avg price
Conversion rate: 1.1%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 22%
Out of stock: 12.9%
Avg brand age: 69 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

20%

Jyusmile25%
Skip Hop14%
Manhattan Toy13%
kecristv10%
Itzy Ritzy10%
Fisher-Price8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +36.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top baby toys 6 to 12 months search terms

baby toy6K/yr +36.8%0.2% conv.
baby toys 6 to 12 months4K/yr +7.8%0.1% conv.
infant toys2K/yr +113.9%0.4% conv.
baby toys 0-6 months toys1K/yr +27.5%0.6% conv.

All search terms

Top baby toys 6 to 12 months products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jyusmile Baby Toys 6-12 Months Montessori Toys for Babies 6-12 Months Incl Stacking Building Blocks & Soft Infant Teething Toys & Sensory Balls for Toddlers 0-3-6-9-12 Months

Jyusmile$30.004.6★2,284 rev

Skip Hop SH306202 Bandana Buddies Activity Toy

Skip Hop$23.804.8★23,659 rev

Manhattan Toy Winkel Rattle and Sensory Teether Activity Toy

Manhattan Toy$16.994.8★40,930 rev

kecristv Montessori Toys for 1 Year Old Girls Boys Baby Sorter Toys Learning Activity Cube 1 Year Old Girl Boy Birthday Gifts Baby Toys 6-12-18 Months 7-in-1 Developmental Learning Toys

kecristv$20.304.6★1,001 rev

Itzy Ritzy - Itzy Lovey Including Teether Textured Ribbons & Dangle Arms; Features Crinkle Sound Sherpa Fabric and Minky Plush; Sloth

Itzy Ritzy$17.504.8★4,015 rev

Newest

by launch date

kecristv Montessori Toys for 1 Year Old Girls Boys Baby Sorter Toys Learning Activity Cube 1 Year Old Girl Boy Birthday Gifts Baby Toys 6-12-18 Months 7-in-1 Developmental Learning Toys

kecristv$20.301,001 rev

3y ago

Taf Toys Newborn Developmental Gift Set with 12 Toys Tummy Time Pillow Flash Cards Rattles Baby-Safe Mirror Blankie Best for Newborns & Up Development Montessori for Infant Toys 0-6 Months Babies

Taf Toys$32.75216 rev

3y ago

Jyusmile Baby Toys 6-12 Months Montessori Toys for Babies 6-12 Months Incl Stacking Building Blocks & Soft Infant Teething Toys & Sensory Balls for Toddlers 0-3-6-9-12 Months

Jyusmile$30.002,284 rev

4y ago

Baby Einstein Curiosity Clutch Fidget Sensory Toy and Pop It Rattle BPA Free Infant Teether Age 3 Months+ Multicolored

Baby Einstein$14.195,806 rev

5y ago

Itzy Ritzy - Itzy Lovey Including Teether Textured Ribbons & Dangle Arms; Features Crinkle Sound Sherpa Fabric and Minky Plush; Sloth

Itzy Ritzy$17.504,015 rev

5y ago

What buyers say about baby toys 6 to 12 months

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience100%

“Teething toys”

Top return reasons

Gifting Purpose25%

Ease Of Use25%

Quality-Overall25%

Product Condition25%

Common questions

Is baby toys 6 to 12 months profitable to sell on Amazon Singapore?: The niche generates $3K/yr across 9 tracked products. 90-day search growth is +36.7%. Flapen's verdict: Skip it (41/100).
How competitive is the baby toys 6 to 12 months niche?: 9 brands and 21 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 72% of demand.
When does demand for baby toys 6 to 12 months peak?: Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the baby toys 6 to 12 months niche?: Listings span $13.33–$32.75; the average listing price is $21.75 (sweet spot $15–$100). The average incumbent carries 17,159 reviews — the moat a new listing must climb.