Is white noise machine profitable to sell on Amazon Singapore?

The niche generates $2K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (41/100).

How competitive is the white noise machine niche?

9 brands and 34 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in white noise machine?

Top complaints mined from reviews: Charging. The return rate is 0.9%.

What does it cost to enter the white noise machine niche?

Listings span $22.65–$69.98; the average listing price is $44.23 (sweet spot $15–$100). The average incumbent carries 5,708 reviews — the moat a new listing must climb.

white noise machine

Skip it

A small market ($2K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$44.23

avg listing price — sweet spot $15–$100

Price range

Incredible$22.65–$69.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Growth

Okay+14.8%

90-day search growth — must beat 0% to launch

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,707.92

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$2K

$2K/yr · 6K searches

Signals Low Review Barrier

According to Flapen's Amazon Singapore niche tracking, white noise machine is a $2K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 41/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

white noise machine market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $4K–$11K; units × avg price
Conversion rate: 0.9%
Avg BSR: #53
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 14.4%
Avg brand age: 58 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

16%

Momcozy32%
Babelio19%
HOUSBAY11%
Hatch Baby8%
Dreamegg8%
jaroco7%
Open — no brand owns it (3 brands, 16%)

Demand

Weekly Amazon search volume, last 46 weeks — +14.8% search growth over the last 90 days.

Open Trend

Top white noise machine search terms

white noise machine3K/yr +45.8%2.2% conv.
sound machine936/yr -4.1%1.3% conv.
white noise746/yr +74.6%1.0% conv.
white noise machine baby1K/yr -40.0%5.4% conv.

All search terms

Top white noise machine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Momcozy Portable Sound Machine with Night Light White Noise Sound Machine for Baby 20 Soothing Sounds Sound Therapy Long-Lasting Power Timer Clips on Stroller Baby Shower Gifts

Momcozy$33.704.8★108 rev

Babelio White Noise Machine Portable Baby Sleep Aid with White Noise for Adult Babies 15 Unlooped Sounds Timer Memory Function Easy to Slip in Your Pocket

Babelio$39.604.4★6,904 rev

Housbay White Noise Machine with 31 Soothing Sounds 5W Loud Stereo Sound Auto-Off Timer Adjustable Volume Sleep Sound Machine for Baby Kid Adult -Wood Grain

HOUSBAY$69.984.6★10,466 rev

Hatch Baby Electronics FPAFC-NAPWG-066

Hatch Baby$59.064.7★4,983 rev

Portable Baby Sound Machine [White Noise for Babies Kids Adults][Baby Sleep Soother][12 Soothing Sounds] 15 Hours Battery Life Registry Gift Baby Shower Clips on Baby Stroller

jaroco$26.974.7★2,358 rev

Newest

by launch date

Momcozy Sound Machine for Baby-20 Soothing Sounds & Touch Warm Light Portable White Noise for Kids & Adults for Sleeping Timer and Memory | Ideal Travel Companion & Nursery Must-Have

Momcozy$33.4517 rev

5mo ago

Momcozy Portable Sound Machine with Night Light White Noise Sound Machine for Baby 20 Soothing Sounds Sound Therapy Long-Lasting Power Timer Clips on Stroller Baby Shower Gifts

Momcozy$33.70108 rev

8mo ago

Portable Baby Sound Machine [White Noise for Babies Kids Adults][Baby Sleep Soother][12 Soothing Sounds] 15 Hours Battery Life Registry Gift Baby Shower Clips on Baby Stroller

jaroco$26.972,358 rev

1y ago

Dreamegg D1+ Sound Machine & Alarm Clock - Sound Machine for Sleep White Noise Machine with 29 Soothing Sounds Night Light 0-100% Dimmable White Noise Alarm Clock for Bedrooms Adults Baby

Dreamegg$48.22205 rev

1y ago

White Noise Machine with 30 Soothing Sounds 5 Timers Sound Machine and 32 Volume Levels 10 Adjustable Brightness Memory Functions

Hushing$42.482,476 rev

2y ago

What buyers say about white noise machine

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Decent product”

Design-Overall25%

“Especially love the wood grain design too”

Portability25%

“Love how portable it is without any compromise to features like volume”

What buyers complain about

Charging50%

“Only drawback is charge only lasts 1-2 hrs”

Top return reasons

Battery Life40%

Charging30%

Functionality-Overall20%

Defective Material/Parts10%

Common questions

Is white noise machine profitable to sell on Amazon Singapore?: The niche generates $2K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (41/100).
How competitive is the white noise machine niche?: 9 brands and 34 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in white noise machine?: Top complaints mined from reviews: Charging. The return rate is 0.9%.
What does it cost to enter the white noise machine niche?: Listings span $22.65–$69.98; the average listing price is $44.23 (sweet spot $15–$100). The average incumbent carries 5,708 reviews — the moat a new listing must climb.