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Kids Water Bottle

Fail

Shoppers spend an estimated $3K a year here, so Kids Water Bottle is a Fail.

Flapen Score
42
42 / 100
Top 10% of 54 Baby Products niches · +9 vs the category median of 33
Market size
$3K/yr29K searches / yr
90-day growth
+28.0%search demand this quarter
Competition
54%top-5 click share · 10 brands · 11 sellers

Flapen Score

Kids Water Bottle against its category

The dotted line is the Baby Products average. Past it, Kids Water Bottle is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Water Bottle market on Amazon at a glance

Shoppers on Amazon Singapore searched for Kids Water Bottle 29K times last year and spent an estimated $3K. The top 5 brands take 86% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+28.0%
Conversion, latest week
0.5%
Market size, estimated
$3Ka year
Top search term
kids water bottle17K searches a year

02 · Price

A sale here is worth $18.76.

Listings sell for $18.76 on average, from $6.09 to $31.75. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $18.76 that is $0 to $2K a year per listing.

Average price
$18.76inside the $15 to $100 sweet spot
Price range
$6.09–$31.75
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.8%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #127 within Baby Products. It carries 13,397 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
100%
Out of stock, average day
9.3%
Average rank
#127in Baby Products
Average rating
4.54 starsAmazon Singapore average 4.47 stars
Average reviews
13,397per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Kids Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

11

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

9%

  • Brand 138%
  • Brand 221%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (4 brands, 9%)

Demand

Kids Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct · busiest ÷ quietest = 8.7× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Kids Water Bottle

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Color”
0.8%of orders come back
“Nice colour”
A buyer, on “Color”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Kids Water Bottle questions

Answered from the same tracked data.