Is kids shampoo profitable to sell on Amazon Singapore?

The niche generates $4K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Skip it (43/100).

How competitive is the kids shampoo niche?

12 brands and 18 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in kids shampoo?

Top complaints mined from reviews: Moist/Dry. The return rate is 0.2%.

What does it cost to enter the kids shampoo niche?

Listings span $4.21–$30.88; the average listing price is $14.74 (sweet spot $15–$100). The average incumbent carries 2,496 reviews — the moat a new listing must climb.

kids shampoo

Skip it

A small market ($4K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$14.74

avg listing price — sweet spot $15–$100

Price range

Good$4.21–$30.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,496.13

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.2%

90-day search growth — must beat 0% to launch

Market size

Bad$4K

$4K/yr · 12K searches

According to Flapen's Amazon Singapore niche tracking, kids shampoo is a $4K/yr Amazon Singapore market (12K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

kids shampoo market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $15K–$18K; units × avg price
Conversion rate: 2.5%
Avg BSR: #93
Page quality: 0%
Prime: 87%
Sponsored: 4%
Out of stock: 10.5%
Avg brand age: 97 months
Avg seller age: 49 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

41%

Top 20: 96%

Open market

23%

Aveeno Baby24%
Johnson's Baby21%
Cetaphil15%
CeraVe6%
BZU BZU6%
Cantu5%

Demand

Weekly Amazon search volume, last 47 weeks — -20.2% search growth over the last 90 days.

Open Trend

Top kids shampoo search terms

kids shampoo8K/yr -18.5%3.7% conv.
baby shampoo3K/yr -18.2%3.0% conv.
shampoo kids1K/yr -36.2%3.5% conv.

All search terms

Top kids shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aveeno Kids 2-in-1 Hydrating Shampoo & Conditioner Gently Cleanses Conditions & Detangles Kids Hair with Oat Extract for Sensitive Skin & Scalp Hypoallergenic 3 Pack 12 fl. Oz

Aveeno Baby$25.194.7★3,799 rev

Cetaphil Baby Wash & Shampoo with Organic Calendula and Sunflower Seed Oil 400ml [Gentle & Hypoallergenic] white

Cetaphil$13.794.6★59 rev

Aveeno Kids 2-in-1 Hydrating Shampoo & Conditioner Gently Cleanses Conditions & Detangles Kids Hair Formulated with Oat Extract for Sensitive Skin & Scalp Hypoallergenic 12 fl. Oz

Aveeno Baby$12.484.7★3,799 rev

BZU BZU Silky Soft Kids No Tear Shampoo (Designed for Frizzy & Fragile Hair) 600ml

BZU BZU$11.785.0★1 rev

Cantu Care for Kids Tear-free Nourishing Shampoo with Shea Butter 8 fl oz (Pack of 3)

Cantu$14.694.8★400 rev

Newest

by launch date

Pigeon Petite Kids Foaming Shampoo Refreshing Scent 10.1 fl oz (300 ml) Shampoo Scent

Pigeon$7.74126 rev

11mo ago

Johnsons Baby Active Kids Milk Moisturizing Shampoo 500ml

Johnson's Baby$7.901 rev

2y ago

BZU BZU Silky Soft Kids No Tear Shampoo (Designed for Frizzy & Fragile Hair) 600ml

BZU BZU$11.781 rev

3y ago

Aveeno Kids 2-in-1 Hydrating Shampoo & Conditioner Gently Cleanses Conditions & Detangles Kids Hair with Oat Extract for Sensitive Skin & Scalp Hypoallergenic 3 Pack 12 fl. Oz

Aveeno Baby$25.193,799 rev

4y ago

Aveeno Kids 2-in-1 Hydrating Shampoo & Conditioner Gently Cleanses Conditions & Detangles Kids Hair Formulated with Oat Extract for Sensitive Skin & Scalp Hypoallergenic 12 fl. Oz

Aveeno Baby$12.483,799 rev

4y ago

What buyers say about kids shampoo

What buyers praise and complain about, mined from review topics.

What buyers complain about

Moist/Dry100%

“not hydrating at all”

Top return reasons

Leak-Proof79%

Contamination14%

Residue7%

Common questions

Is kids shampoo profitable to sell on Amazon Singapore?: The niche generates $4K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Skip it (43/100).
How competitive is the kids shampoo niche?: 12 brands and 18 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in kids shampoo?: Top complaints mined from reviews: Moist/Dry. The return rate is 0.2%.
What does it cost to enter the kids shampoo niche?: Listings span $4.21–$30.88; the average listing price is $14.74 (sweet spot $15–$100). The average incumbent carries 2,496 reviews — the moat a new listing must climb.