Night Light
a small market ($3K/yr) — Night Light doesn't clear our bar today.
Flapen Score
Top 12% of 54 Baby Products niches · +8 vs the category median of 33
Is Night Light profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Night Light is a $3K/yr Amazon Singapore market (12K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 41/100.
Night Light: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +3.0% over the last 90 days and 1.2% of searches end in a purchase.
$3K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 11 products
Top Night Light products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MediAcous Night Light for Kids Baby Night Light with 7 Colors Changing & Dimming Function Rechargeable Night Light with 1 Hour Timer & Touch Control Up to 100H
- Price
- $34.45
- Rating
- 4.6/5
- Reviews
- 3,754
- Age
- 4y ago
Auxmir LED Night Light for Kids Baby Bedside Lamp Touch Dimmable Tabletop RGB Colors Changing 5 Brightness Adjustable Rechargeable Portable Lamp for Bedroom Living Room Outdoor Camping
- Price
- $18.25
- Rating
- 4.3/5
- Reviews
- 2,776
- Age
- 2y ago
Anico EASZZZ Baby Night Light Nursery Night Lamp for Breastfeeding Soft BPA Free Silicone Touch Night Lamp Eye Caring Easy Flip Design Stepless Dimming 1-Pack
- Price
- $60.86
- Rating
- 4.3/5
- Reviews
- 2,198
- Age
- 5y ago
SZMDLX Cute Duck Night Light LED Rechargeable Squishy Novelty Animal Night Lamp 3 Level Dimmable Silicone Touch Lamp with Timer Nightlight for Kids Girls Boys Room Baby Nursery Bedroom Decor Gifts
- Price
- $12.63
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
![MERTTURM Motion Sensor Night Light Wireless Rechargeable LED Night Light Indoor 3 Sensor Modes&Adjustable Brightness (30days Standby) Stairs/Bedroom/Bathroom/Hallway Light for Kids Adult[2 Pack]](https://m.media-amazon.com/images/I/41aBIQGqqsL.jpg)
MERTTURM Motion Sensor Night Light Wireless Rechargeable LED Night Light Indoor 3 Sensor Modes&Adjustable Brightness (30days Standby) Stairs/Bedroom/Bathroom/Hallway Light for Kids Adult[2 Pack]
- Price
- $18.66
- Rating
- 4.4/5
- Reviews
- 391
- Age
- 1y ago
Trending
90-day click momentum
Fistech Touch Sensor Rechargeable Night Light Table Lamps for Bedrooms Dimmable Warm White Light & Color Changing Great Gift for Kids
- Price
- $20.28
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 5y ago
SZMDLX Cute Duck Night Light LED Rechargeable Squishy Novelty Animal Night Lamp 3 Level Dimmable Silicone Touch Lamp with Timer Nightlight for Kids Girls Boys Room Baby Nursery Bedroom Decor Gifts
- Price
- $12.63
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
Momcozy Portable Sound Machine with Night Light White Noise Sound Machine for Baby 20 Soothing Sounds Sound Therapy Long-Lasting Power Timer Clips on Stroller Baby Shower Gifts
- Price
- $33.70
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 8mo ago
Auxmir LED Night Light for Kids Baby Bedside Lamp Touch Dimmable Tabletop RGB Colors Changing 5 Brightness Adjustable Rechargeable Portable Lamp for Bedroom Living Room Outdoor Camping
- Price
- $18.25
- Rating
- 4.3/5
- Reviews
- 2,776
- Age
- 2y ago
HAPPYBAG LED Lying Flat Duck Night Light 3 Level Dimmable Nursery Nightlight Cute Lamps Silicone Squishy Light Up Duck Rechargeable Bedside Touch Lamp for Breastfeeding Toddler Baby Kids Decor
- Price
- $20.58
- Rating
- 4.8/5
- Reviews
- 2,966
- Age
- 3y ago
Newest
by launch dateMomcozy Portable Sound Machine with Night Light White Noise Sound Machine for Baby 20 Soothing Sounds Sound Therapy Long-Lasting Power Timer Clips on Stroller Baby Shower Gifts
- Price
- $33.70
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 8mo ago
SZMDLX Cute Duck Night Light LED Rechargeable Squishy Novelty Animal Night Lamp 3 Level Dimmable Silicone Touch Lamp with Timer Nightlight for Kids Girls Boys Room Baby Nursery Bedroom Decor Gifts
- Price
- $12.63
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
MERTTURM Motion Sensor Night Light Wireless Rechargeable LED Night Light Indoor 3 Sensor Modes&Adjustable Brightness (30days Standby) Stairs/Bedroom/Bathroom/Hallway Light for Kids Adult[2 Pack]
- Price
- $18.66
- Rating
- 4.4/5
- Reviews
- 391
- Age
- 1y ago
OkiyiD Capybara Night Lamp for Loved Ones and Friends Light Gift ABS+SIL Touch Control Portable Rechargeable Dimmable Best Choice for Giving
- Price
- $17.12
- Rating
- 4.8/5
- Reviews
- 1,409
- Age
- 2y ago
Auxmir LED Night Light for Kids Baby Bedside Lamp Touch Dimmable Tabletop RGB Colors Changing 5 Brightness Adjustable Rechargeable Portable Lamp for Bedroom Living Room Outdoor Camping
- Price
- $18.25
- Rating
- 4.3/5
- Reviews
- 2,776
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
33
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
23%
- Auxmir23%
- MediAcous19%
- EASZZZ9%
- SZMDLX9%
- MERTTURM9%
- OkiyiD8%
Night Light demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Night Light search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- night light8K/yr
- night lamp2K/yr
- baby night light951/yr
- night light for kids607/yr
What reviews say buyers love and hate about Night Light
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Decent product”
“Its simple, easy to use with the instruction provided”
“Its simple, easy to use with the instruction provided”
“The light is pleasant”
What buyers complain about
83% of reviews“Remote not working”
“Only drawback is charge only lasts 1-2 hrs”
“Cant find the buttons as they dont light up”
“Constantly changed colour when you try to turn on/off”
Night Light return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Night Light questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
