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Night Light

Fail

Shoppers spend an estimated $3K a year here, so Night Light is a Fail.

Flapen Score
41
41 / 100
Top 12% of 54 Baby Products niches · +8 vs the category median of 33
Market size
$3K/yr12K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
62%top-5 click share · 10 brands · 33 sellers

Flapen Score

Night Light against its category

The dotted line is the Baby Products average. Past it, Night Light is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Night Light market on Amazon at a glance

Shoppers on Amazon Singapore searched for Night Light 12K times last year and spent an estimated $3K. The top 5 brands take 69% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
1.2%
Market size, estimated
$3Ka year
Top search term
night light8K searches a year

02 · Price

A sale here is worth $24.51.

Listings sell for $24.51 on average, from $12.63 to $60.86. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $24.51 that is $0 to $2K a year per listing.

Average price
$24.51inside the $15 to $100 sweet spot
Price range
$12.63–$60.86
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.9%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #17 within Baby Products. It carries 3,359 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
64%
Out of stock, average day
8.2%
Average rank
#17in Baby Products
Average rating
4.58 starsAmazon Singapore average 4.47 stars
Average reviews
3,359per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Night Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

33

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

23%

  • Brand 123%
  • Brand 219%
  • Brand 39%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Night Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.0× · 11 of 12 months tracked

Search terms

Top Night Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • night light8K/yr
  • night lamp2K/yr
  • baby night light951/yr
  • night light for kids607/yr

Reviews and returns

What reviews say buyers love and hate about Night Light

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Remote Control”
0.9%of orders come back
“Remote not working”
A buyer, on “Remote Control”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Night Light questions

Answered from the same tracked data.