Is night light profitable to sell on Amazon Singapore?

The niche generates $3K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (41/100).

How competitive is the night light niche?

10 brands and 33 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in night light?

Top complaints mined from reviews: Remote Control, Charging, Touch/Button Controls. The return rate is 0.9%.

What does it cost to enter the night light niche?

Listings span $12.63–$60.86; the average listing price is $24.51 (sweet spot $15–$100). The average incumbent carries 3,359 reviews — the moat a new listing must climb.

night light

Skip it

A small market ($3K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.51

avg listing price — sweet spot $15–$100

Price range

Great$12.63–$60.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,359.27

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$3K

$3K/yr · 12K searches

According to Flapen's Amazon Singapore niche tracking, night light is a $3K/yr Amazon Singapore market (12K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 41/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

night light market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$6K; units × avg price
Conversion rate: 1.2%
Avg BSR: #17
Page quality: 0%
Prime: 64%
Sponsored: 27%
Out of stock: 8.2%
Avg brand age: 46 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

23%

Auxmir23%
MediAcous19%
EASZZZ9%
SZMDLX9%
MERTTURM9%
OkiyiD8%

Demand

Weekly Amazon search volume, last 47 weeks — +3.0% search growth over the last 90 days.

Open Trend

Top night light search terms

night light8K/yr +4.1%0.6% conv.
night lamp2K/yr -28.6%0.4% conv.
baby night light951/yr +1.0%1.0% conv.
night light for kids607/yr +203.5%0.6% conv.

All search terms

Top night light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MediAcous Night Light for Kids Baby Night Light with 7 Colors Changing & Dimming Function Rechargeable Night Light with 1 Hour Timer & Touch Control Up to 100H

MediAcous$34.454.6★3,754 rev

Auxmir LED Night Light for Kids Baby Bedside Lamp Touch Dimmable Tabletop RGB Colors Changing 5 Brightness Adjustable Rechargeable Portable Lamp for Bedroom Living Room Outdoor Camping

Auxmir$18.254.3★2,776 rev

Anico EASZZZ Baby Night Light Nursery Night Lamp for Breastfeeding Soft BPA Free Silicone Touch Night Lamp Eye Caring Easy Flip Design Stepless Dimming 1-Pack

EASZZZ$60.864.3★2,198 rev

SZMDLX Cute Duck Night Light LED Rechargeable Squishy Novelty Animal Night Lamp 3 Level Dimmable Silicone Touch Lamp with Timer Nightlight for Kids Girls Boys Room Baby Nursery Bedroom Decor Gifts

SZMDLX$12.635.0★7 rev

MERTTURM Motion Sensor Night Light Wireless Rechargeable LED Night Light Indoor 3 Sensor Modes&Adjustable Brightness (30days Standby) Stairs/Bedroom/Bathroom/Hallway Light for Kids Adult[2 Pack]

MERTTURM$18.664.4★391 rev

Newest

by launch date

Momcozy Portable Sound Machine with Night Light White Noise Sound Machine for Baby 20 Soothing Sounds Sound Therapy Long-Lasting Power Timer Clips on Stroller Baby Shower Gifts

Momcozy$33.70108 rev

8mo ago

SZMDLX Cute Duck Night Light LED Rechargeable Squishy Novelty Animal Night Lamp 3 Level Dimmable Silicone Touch Lamp with Timer Nightlight for Kids Girls Boys Room Baby Nursery Bedroom Decor Gifts

SZMDLX$12.637 rev

1y ago

MERTTURM Motion Sensor Night Light Wireless Rechargeable LED Night Light Indoor 3 Sensor Modes&Adjustable Brightness (30days Standby) Stairs/Bedroom/Bathroom/Hallway Light for Kids Adult[2 Pack]

MERTTURM$18.66391 rev

1y ago

OkiyiD Capybara Night Lamp for Loved Ones and Friends Light Gift ABS+SIL Touch Control Portable Rechargeable Dimmable Best Choice for Giving

OkiyiD$17.121,409 rev

2y ago

Auxmir LED Night Light for Kids Baby Bedside Lamp Touch Dimmable Tabletop RGB Colors Changing 5 Brightness Adjustable Rechargeable Portable Lamp for Bedroom Living Room Outdoor Camping

Auxmir$18.252,776 rev

2y ago

What buyers say about night light

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Decent product”

Ease Of Use17%

“Its simple, easy to use with the instruction provided”

Instructions/User Manual/Troubleshooting17%

“Its simple, easy to use with the instruction provided”

Brightness/Shine/Glow17%

“The light is pleasant”

What buyers complain about

Remote Control33%

“Remote not working”

Charging17%

“Only drawback is charge only lasts 1-2 hrs”

Touch/Button Controls17%

“Cant find the buttons as they dont light up”

Color17%

“Constantly changed colour when you try to turn on/off”

Top return reasons

Battery Life23%

Advertised Vs Actual Product23%

Charging15%

Defective Material/Parts10%

Features-Overall8%

Brightness/Shine/Glow8%

Functionality-Overall6%

Display Colors4%

Color3%

Common questions

Is night light profitable to sell on Amazon Singapore?: The niche generates $3K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (41/100).
How competitive is the night light niche?: 10 brands and 33 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in night light?: Top complaints mined from reviews: Remote Control, Charging, Touch/Button Controls. The return rate is 0.9%.
What does it cost to enter the night light niche?: Listings span $12.63–$60.86; the average listing price is $24.51 (sweet spot $15–$100). The average incumbent carries 3,359 reviews — the moat a new listing must climb.