Night Light
FailShoppers spend an estimated $3K a year here, so Night Light is a Fail.
- Flapen Score
- 41 / 100Top 12% of 54 Baby Products niches · +8 vs the category median of 3341
- Market size
- $3K/yr12K searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 62%top-5 click share · 10 brands · 33 sellers
Flapen Score
Night Light against its category
The dotted line is the Baby Products average. Past it, Night Light is stronger. Inside it, weaker.
Market
The Night Light market on Amazon at a glance
Shoppers on Amazon Singapore searched for Night Light 12K times last year and spent an estimated $3K. The top 5 brands take 69% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $3Ka year
- Top search term
- night light8K searches a year
02 · Price
A sale here is worth $24.51.
Listings sell for $24.51 on average, from $12.63 to $60.86. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $24.51 that is $0 to $2K a year per listing.
- Average price
- $24.51inside the $15 to $100 sweet spot
- Price range
- $12.63–$60.86
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.9%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
27% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #17 within Baby Products. It carries 3,359 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 64%
- Out of stock, average day
- 8.2%
- Average rank
- #17in Baby Products
- Average rating
- 4.58 starsAmazon Singapore average 4.47 stars
- Average reviews
- 3,359per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Night Light products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MediAcous Night Light for Kids Baby Night Light with 7 Colors Changing & Dimming Function Rechargeable Night Light with 1 Hour Timer & Touch Control Up to 100H
- Price
- $34.45
- Rating
- 4.6/5
- Reviews
- 3,754
- Age
- 4y ago

Auxmir LED Night Light for Kids Baby Bedside Lamp Touch Dimmable Tabletop RGB Colors Changing 5 Brightness Adjustable Rechargeable Portable Lamp for Bedroom Living Room Outdoor Camping
- Price
- $18.25
- Rating
- 4.3/5
- Reviews
- 2,776
- Age
- 2y ago

Anico EASZZZ Baby Night Light Nursery Night Lamp for Breastfeeding Soft BPA Free Silicone Touch Night Lamp Eye Caring Easy Flip Design Stepless Dimming 1-Pack
- Price
- $60.86
- Rating
- 4.3/5
- Reviews
- 2,198
- Age
- 5y ago

SZMDLX Cute Duck Night Light LED Rechargeable Squishy Novelty Animal Night Lamp 3 Level Dimmable Silicone Touch Lamp with Timer Nightlight for Kids Girls Boys Room Baby Nursery Bedroom Decor Gifts
- Price
- $12.63
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
![MERTTURM Motion Sensor Night Light Wireless Rechargeable LED Night Light Indoor 3 Sensor Modes&Adjustable Brightness (30days Standby) Stairs/Bedroom/Bathroom/Hallway Light for Kids Adult[2 Pack]](https://m.media-amazon.com/images/I/41aBIQGqqsL.jpg)
MERTTURM Motion Sensor Night Light Wireless Rechargeable LED Night Light Indoor 3 Sensor Modes&Adjustable Brightness (30days Standby) Stairs/Bedroom/Bathroom/Hallway Light for Kids Adult[2 Pack]
- Price
- $18.66
- Rating
- 4.4/5
- Reviews
- 391
- Age
- 1y ago
Trending
estimated 90-day click momentum
Fistech Touch Sensor Rechargeable Night Light Table Lamps for Bedrooms Dimmable Warm White Light & Color Changing Great Gift for Kids
- Price
- $20.28
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 5y ago

SZMDLX Cute Duck Night Light LED Rechargeable Squishy Novelty Animal Night Lamp 3 Level Dimmable Silicone Touch Lamp with Timer Nightlight for Kids Girls Boys Room Baby Nursery Bedroom Decor Gifts
- Price
- $12.63
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

Momcozy Portable Sound Machine with Night Light White Noise Sound Machine for Baby 20 Soothing Sounds Sound Therapy Long-Lasting Power Timer Clips on Stroller Baby Shower Gifts
- Price
- $33.70
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 8mo ago

Auxmir LED Night Light for Kids Baby Bedside Lamp Touch Dimmable Tabletop RGB Colors Changing 5 Brightness Adjustable Rechargeable Portable Lamp for Bedroom Living Room Outdoor Camping
- Price
- $18.25
- Rating
- 4.3/5
- Reviews
- 2,776
- Age
- 2y ago

HAPPYBAG LED Lying Flat Duck Night Light 3 Level Dimmable Nursery Nightlight Cute Lamps Silicone Squishy Light Up Duck Rechargeable Bedside Touch Lamp for Breastfeeding Toddler Baby Kids Decor
- Price
- $20.58
- Rating
- 4.8/5
- Reviews
- 2,966
- Age
- 3y ago
Newest
by launch date
Momcozy Portable Sound Machine with Night Light White Noise Sound Machine for Baby 20 Soothing Sounds Sound Therapy Long-Lasting Power Timer Clips on Stroller Baby Shower Gifts
- Price
- $33.70
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 8mo ago

SZMDLX Cute Duck Night Light LED Rechargeable Squishy Novelty Animal Night Lamp 3 Level Dimmable Silicone Touch Lamp with Timer Nightlight for Kids Girls Boys Room Baby Nursery Bedroom Decor Gifts
- Price
- $12.63
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
![MERTTURM Motion Sensor Night Light Wireless Rechargeable LED Night Light Indoor 3 Sensor Modes&Adjustable Brightness (30days Standby) Stairs/Bedroom/Bathroom/Hallway Light for Kids Adult[2 Pack]](https://m.media-amazon.com/images/I/41aBIQGqqsL.jpg)
MERTTURM Motion Sensor Night Light Wireless Rechargeable LED Night Light Indoor 3 Sensor Modes&Adjustable Brightness (30days Standby) Stairs/Bedroom/Bathroom/Hallway Light for Kids Adult[2 Pack]
- Price
- $18.66
- Rating
- 4.4/5
- Reviews
- 391
- Age
- 1y ago

OkiyiD Capybara Night Lamp for Loved Ones and Friends Light Gift ABS+SIL Touch Control Portable Rechargeable Dimmable Best Choice for Giving
- Price
- $17.12
- Rating
- 4.8/5
- Reviews
- 1,409
- Age
- 2y ago

Auxmir LED Night Light for Kids Baby Bedside Lamp Touch Dimmable Tabletop RGB Colors Changing 5 Brightness Adjustable Rechargeable Portable Lamp for Bedroom Living Room Outdoor Camping
- Price
- $18.25
- Rating
- 4.3/5
- Reviews
- 2,776
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
33
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
23%
- Auxmir23%
- MediAcous19%
- EASZZZ9%
- SZMDLX9%
- MERTTURM9%
- OkiyiD8%
Demand
Night Light search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0× · 11 of 12 months tracked
Search terms
Top Night Light search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- night light8K/yr
- night lamp2K/yr
- baby night light951/yr
- night light for kids607/yr
Reviews and returns
What reviews say buyers love and hate about Night Light
We read the reviews and the return reasons for every product selling here.
“Remote not working”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Night Light questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








