Is Wet Wipes profitable to sell on Amazon Singapore?

Flapen scores Wet Wipes 49 out of 100 on Amazon Singapore, a Fail. Shoppers spend $12K a year across 92 tracked products. 0 of the 9 products launched in the last year cleared the first-year sales bar. Search demand grew +13.2% in the last 90 days.

How competitive is the Wet Wipes niche on Amazon Singapore?

25 brands and 22 sellers compete in Wet Wipes on Amazon Singapore. The top 5 Wet Wipes products take 20% of clicks, and the top 5 brands take 73%.

What do buyers complain about in Wet Wipes?

Wet Wipes buyers on Amazon Singapore complain most about Ease Of Use and Moist/Dry. An estimated 0.1% of orders come back.

What does it cost to enter the Wet Wipes niche?

Wet Wipes sells for $21.63 on average on Amazon Singapore, inside the $15 to $100 sweet spot. Listings run $0.60 to $69.12. The average product has 4,185 reviews, the count a new listing must catch up to.

Wet Wipes

Fail

Shoppers spend an estimated $12K a year here, so Wet Wipes is a Fail.

Filters Out of Stock

Flapen Score: 49
49 / 100Top 2% of 54 Baby Products niches · +16 vs the category median of 33
Market size: $12K/yr85K searches / yr
90-day growth: +13.2%search demand this quarter
Competition: 20%top-5 click share · 25 brands · 22 sellers

Flapen Score

Wet Wipes against its category

The dotted line is the Baby Products average. Past it, Wet Wipes is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Wet Wipes market on Amazon at a glance

Shoppers on Amazon Singapore searched for Wet Wipes 85K times last year and spent an estimated $12K. The top 5 brands take 73% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months: 85K
Growth, 90 days vs prior 90: +13.2%
Conversion, latest week: 0.6%
Market size, estimated: $12Ka year
Top search term: wet wipes22K searches a year

02 · Price

A sale here is worth $21.63.

Listings sell for $21.63 on average, from $0.60 to $69.12. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $21.63 that is $2K to $5K a year per listing.

Average price: $21.63inside the $15 to $100 sweet spot
Price range: $0.60–$69.12
Amazon Singapore median price: $30.00across 1,590 niches
Units sold a year: 13K–15K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$5K
Returns: 0.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 28.6% of listings are out of stock. The average listing ranks #36 within Baby Products. It carries 4,185 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 61%
Prime listings: 97%
Out of stock, average day: 28.6%
Average rank: #36in Baby Products
Average rating: 4.62 starsAmazon Singapore average 4.47 stars
Average reviews: 4,185per listing
Listings tracked: 92

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months: 9
Successful launches: 0Amazon's first-year sales bar
Average brand age: 80 months

Products

Top Wet Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

Top-5 brand share

73%

Top 20: 98%

Top-5 click share

20%

Top 20: 51%

Open market

24%

Brand 145%
Brand 210%
Brand 37%
Brand 46%
Brand 54%
Brand 63%

Demand

Wet Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.8× · 11 of 12 months tracked

Search terms

Top Wet Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wet wipes22K/yr -13.5%6.4% conv.
diaper13K/yr +64.0%1.0% conv.
diapers7K/yr +104.5%0.6% conv.
huggies9K/yr +38.0%2.6% conv.
wipes10K/yr -4.7%4.7% conv.
baby wipes10K/yr -11.1%7.2% conv.
huggies naturemade6K/yr +8.7%3.7% conv.
mamypoko3K/yr +45.3%0.5% conv.
wet tissue6K/yr -32.1%4.9% conv.

Reviews and returns

What reviews say buyers love and hate about Wet Wipes

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Value For Money”

50%of negative reviews mention “Ease Of Use”

0.1%of orders come back

“difficult to pull out”

A buyer, on “Ease Of Use”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

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FAQ

Common Wet Wipes questions

Answered from the same tracked data.

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