baby
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$24.91avg listing price — sweet spot $15–$100
Price range
Great$5.81–$96.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+34.5%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Bad11,366.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 57K searches
According to Flapen's Amazon Singapore niche tracking, baby is a $9K/yr Amazon Singapore market (57K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
baby market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $37K–$50K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 33%
- Out of stock
- 6.8%
- Avg brand age
- 70 months
- Avg seller age
- 49 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
26 rising
Sellers
56
Top-5 brand share
70%
Top 20: 97%
Top-5 click share
47%
Top 20: 82%
Open market
30%
- Cetaphil47%
- Dookeh7%
- Taf Toys6%
- Jyusmile4%
- Baby Einstein4%
- XVISHX4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Top baby search terms
- baby27K/yr
- baby toys15K/yr
- baby toy6K/yr
- cetaphil baby4K/yr
- cetaphil baby wash & shampoo4K/yr
Top baby products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cetaphil Baby Gentle Wash & Shampoo (400 Ml)
Cetaphil$11.324.8★609 rev
Cetaphil Baby Baby Wash & Shampoo by Cetaphil 13.5oz Pack of 2 Hypoallergenic Gentle Enough for Everyday Use Soap Free
Cetaphil$22.744.8★2,645 rev
![Cetaphil Baby Wash & Shampoo with Organic Calendula and Sunflower Seed Oil 400ml [Gentle & Hypoallergenic] white](https://m.media-amazon.com/images/I/41tdiSYOe6L.jpg)
Cetaphil Baby Wash & Shampoo with Organic Calendula and Sunflower Seed Oil 400ml [Gentle & Hypoallergenic] white
Cetaphil$13.794.6★59 rev
![CETAPHIL BABY Gentle Wash & Shampoo 400ml [Gentle & Hypoallergenic] With Glycerin & Panthenol Twin Pack + Free Daily Lotion Sample White Pack:2 850.0 Milliliters](https://m.media-amazon.com/images/I/51L9I46nQ-L.jpg)
CETAPHIL BABY Gentle Wash & Shampoo 400ml [Gentle & Hypoallergenic] With Glycerin & Panthenol Twin Pack + Free Daily Lotion Sample White Pack:2 850.0 Milliliters
Cetaphil$28.515.0★2 rev
Dookeh Baby Crawling Shoes Non-Slip Learning Shoes Sock Shoes for Girls and Boys A3 grey. 12-18 months Toddler
Dookeh$16.654.3★4,490 rev
Newest
by launch date
Momcozy Portable Sound Machine with Night Light White Noise Sound Machine for Baby 20 Soothing Sounds Sound Therapy Long-Lasting Power Timer Clips on Stroller Baby Shower Gifts
Momcozy$33.70108 rev
Momcozy Baby Nail File Electric Gentle Baby Nail Trimmer Electric Baby Nail Clipper with Night Light 7 Grinding Head Replacement Pads Green
Momcozy$29.0329 rev
Dr.Rapeti Pack of 6 Fabric Books for Babies Baby Soft Cloth Book Baby Educational Toy Early Learning Toy Washable Anti Tear Crinkle Bath Book Early Education Toy (English)
Dr.Rapeti$20.255,032 rev
Beavtaens Baby Play Mat: 50x50 Playpen Mat with Super Soft Touch Activity Mat with Anti-Slip Bottom Machine Washable Nursery Rug for Floor & Playard (Animal)
Beavtaens$35.21353 rev
Baby Play Mat 50 x 50 Inch Play Mat Perfect for Use Baby Playpen Foldable Baby Foam Playmat for Floor Portable Waterproof Activity PlayMats for Babies Infants and Toddlers
XVISHX$96.821,084 rev
Trending
90-day click momentumDr.Rapeti Pack of 6 Fabric Books for Babies Baby Soft Cloth Book Baby Educational Toy Early Learning Toy Washable Anti Tear Crinkle Bath Book Early Education Toy (English)
Dr.Rapeti$20.254.7★
Baby Play Mat 50 x 50 Inch Play Mat Perfect for Use Baby Playpen Foldable Baby Foam Playmat for Floor Portable Waterproof Activity PlayMats for Babies Infants and Toddlers
XVISHX$96.824.5★
Dookeh Baby Crawling Shoes Non-Slip Learning Shoes Sock Shoes for Girls and Boys A3 grey. 12-18 months Toddler
Dookeh$16.654.3★
Momcozy Portable Sound Machine with Night Light White Noise Sound Machine for Baby 20 Soothing Sounds Sound Therapy Long-Lasting Power Timer Clips on Stroller Baby Shower Gifts
Momcozy$33.704.8★
Skillmatics Large Flash Cards for Babies & Infants - High Contrast 60 Pictures Visual Stimulation & Sensory Development Travel Friendly Gifts for Infants 0 to 12 Months
Skillmatics$11.954.6★
What buyers say about baby
What buyers praise and complain about, mined from review topics.What buyers love
“Love it, have bought twice as gifts and they keep busy little babies very entertained”
“Good quality product”
“Easy and simple to use”
What buyers complain about
“Only drawback is charge only lasts 1-2 hrs”
Top return reasons
Common questions
- Is baby profitable to sell on Amazon Singapore?
- The niche generates $9K/yr across 39 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +34.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the baby niche?
- 26 brands and 56 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in baby?
- Top complaints mined from reviews: Charging. The return rate is 0.4%.
- When does demand for baby peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the baby niche?
- Listings span $5.81–$96.82; the average listing price is $24.91 (sweet spot $15–$100). The average incumbent carries 11,367 reviews — the moat a new listing must climb.