Baby
FailShoppers spend an estimated $9K a year here, so Baby is a Fail.
- Flapen Score
- 47 / 100Top 4% of 54 Baby Products niches · +14 vs the category median of 3347
- Market size
- $9K/yr57K searches / yr
- 90-day growth
- +34.5%search demand this quarter
- Competition
- 47%top-5 click share · 26 brands · 56 sellers
Flapen Score
Baby against its category
The dotted line is the Baby Products average. Past it, Baby is stronger. Inside it, weaker.
Market
The Baby market on Amazon at a glance
Shoppers on Amazon Singapore searched for Baby 57K times last year and spent an estimated $9K. The top 5 brands take 70% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- +34.5%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $9Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- baby27K searches a year
02 · Price
A sale here is worth $24.91.
Listings sell for $24.91 on average, from $5.81 to $96.82. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.91 that is $0 to $2K a year per listing.
- Average price
- $24.91inside the $15 to $100 sweet spot
- Price range
- $5.81–$96.82
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.4%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #26 within Baby Products. It carries 11,367 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 87%
- Out of stock, average day
- 6.8%
- Average rank
- #26in Baby Products
- Average rating
- 4.70 starsAmazon Singapore average 4.47 stars
- Average reviews
- 11,367per listing
- Listings tracked
- 39
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Baby products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cetaphil Baby Gentle Wash & Shampoo (400 Ml)
- Price
- $11.32
- Rating
- 4.8/5
- Reviews
- 609
- Age
- 6y ago

Cetaphil Baby Baby Wash & Shampoo by Cetaphil 13.5oz Pack of 2 Hypoallergenic Gentle Enough for Everyday Use Soap Free
- Price
- $22.74
- Rating
- 4.8/5
- Reviews
- 2,645
- Age
- 4y ago
![Cetaphil Baby Wash & Shampoo with Organic Calendula and Sunflower Seed Oil 400ml [Gentle & Hypoallergenic] white](https://m.media-amazon.com/images/I/41tdiSYOe6L.jpg)
Cetaphil Baby Wash & Shampoo with Organic Calendula and Sunflower Seed Oil 400ml [Gentle & Hypoallergenic] white
- Price
- $13.79
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 5y ago
![CETAPHIL BABY Gentle Wash & Shampoo 400ml [Gentle & Hypoallergenic] With Glycerin & Panthenol Twin Pack + Free Daily Lotion Sample White Pack:2 850.0 Milliliters](https://m.media-amazon.com/images/I/51L9I46nQ-L.jpg)
CETAPHIL BABY Gentle Wash & Shampoo 400ml [Gentle & Hypoallergenic] With Glycerin & Panthenol Twin Pack + Free Daily Lotion Sample White Pack:2 850.0 Milliliters
- Price
- $28.51
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago

Dookeh Baby Crawling Shoes Non-Slip Learning Shoes Sock Shoes for Girls and Boys A3 grey. 12-18 months Toddler
- Price
- $16.65
- Rating
- 4.3/5
- Reviews
- 4,490
- Age
- 3y ago
Trending
estimated 90-day click momentum
Dr.Rapeti Pack of 6 Fabric Books for Babies Baby Soft Cloth Book Baby Educational Toy Early Learning Toy Washable Anti Tear Crinkle Bath Book Early Education Toy (English)
- Price
- $20.25
- Rating
- 4.7/5
- Reviews
- 5,032
- Age
- 2y ago

Baby Play Mat 50 x 50 Inch Play Mat Perfect for Use Baby Playpen Foldable Baby Foam Playmat for Floor Portable Waterproof Activity PlayMats for Babies Infants and Toddlers
- Price
- $96.82
- Rating
- 4.5/5
- Reviews
- 1,084
- Age
- 2y ago

Dookeh Baby Crawling Shoes Non-Slip Learning Shoes Sock Shoes for Girls and Boys A3 grey. 12-18 months Toddler
- Price
- $16.65
- Rating
- 4.3/5
- Reviews
- 4,490
- Age
- 3y ago

Momcozy Portable Sound Machine with Night Light White Noise Sound Machine for Baby 20 Soothing Sounds Sound Therapy Long-Lasting Power Timer Clips on Stroller Baby Shower Gifts
- Price
- $33.70
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 8mo ago

Skillmatics Large Flash Cards for Babies & Infants - High Contrast 60 Pictures Visual Stimulation & Sensory Development Travel Friendly Gifts for Infants 0 to 12 Months
- Price
- $11.95
- Rating
- 4.6/5
- Reviews
- 4,456
- Age
- 2y ago
Newest
by launch date
Momcozy Portable Sound Machine with Night Light White Noise Sound Machine for Baby 20 Soothing Sounds Sound Therapy Long-Lasting Power Timer Clips on Stroller Baby Shower Gifts
- Price
- $33.70
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 8mo ago

Momcozy Baby Nail File Electric Gentle Baby Nail Trimmer Electric Baby Nail Clipper with Night Light 7 Grinding Head Replacement Pads Green
- Price
- $29.03
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 8mo ago

Dr.Rapeti Pack of 6 Fabric Books for Babies Baby Soft Cloth Book Baby Educational Toy Early Learning Toy Washable Anti Tear Crinkle Bath Book Early Education Toy (English)
- Price
- $20.25
- Rating
- 4.7/5
- Reviews
- 5,032
- Age
- 2y ago

Beavtaens Baby Play Mat: 50x50 Playpen Mat with Super Soft Touch Activity Mat with Anti-Slip Bottom Machine Washable Nursery Rug for Floor & Playard (Animal)
- Price
- $35.21
- Rating
- 4.7/5
- Reviews
- 353
- Age
- 2y ago

Baby Play Mat 50 x 50 Inch Play Mat Perfect for Use Baby Playpen Foldable Baby Foam Playmat for Floor Portable Waterproof Activity PlayMats for Babies Infants and Toddlers
- Price
- $96.82
- Rating
- 4.5/5
- Reviews
- 1,084
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 rising
Sellers
56
Est. top-5 brand share
70%
Top 20: 97%
Est. top-5 click share
47%
Top 20: 82%
Open market
30%
- Cetaphil47%
- Dookeh7%
- Taf Toys6%
- Jyusmile4%
- Baby Einstein4%
- XVISHX4%
Demand
Baby search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Baby search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby27K/yr
- baby toys15K/yr
- baby toy6K/yr
- cetaphil baby4K/yr
- cetaphil baby wash & shampoo4K/yr
Reviews and returns
What reviews say buyers love and hate about Baby
We read the reviews and the return reasons for every product selling here.
“Only drawback is charge only lasts 1-2 hrs”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









