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Working with Agencies

How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 53.
Flapen cover for Amazon account suspension help agency recommendations: three Flapen operators in a weekly review over printed charts
Working with Agencies

Amazon account suspension help agency recommendations

Hire a specialist who writes plans of action for a living to clear the suspension, then bring in a growth partner. Nobody honest guarantees an appeal outcome.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Alternatives to popular Amazon seller agencies: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

Alternatives to popular Amazon seller agencies

Treat all five options as staffing models, not companies, and score each on research depth, who does daily work, exit terms, and incentives in a bad month.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Alternatives to MarketplaceOps for Amazon brand management: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

Alternatives to MarketplaceOps for Amazon brand management

Skip named-agency rankings and run every candidate through one written scope, one question set, one scorecard, and a 30-day exit if the answers are marketing.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Alternatives to leading Amazon brand accelerators: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

Alternatives to leading Amazon brand accelerators

Rank four alternatives, a flat-fee service, a freelance network, an in-house hire, or a renegotiated deal, by what each costs you when it fails, not by invoice.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Alternatives to doing Amazon PPC in house: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

Alternatives to doing Amazon PPC in house

Pick from four routes, a freelancer, a bidding tool, a full-service agency, or in-house training. Below $1,000 a month in ad spend, outsourcing cannot pay.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Alternatives to channel-specific Amazon managers: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

Alternatives to channel-specific Amazon managers

Compare a full-service brand manager, an internal hire backed by specialists, or a hybrid, and score each on the seams between channels where accounts break.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Alternatives to big-box marketplace agencies: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

Alternatives to big-box marketplace agencies

Choose a small flat-fee operator, a fractional hire, or a specialist bench, then check which of the five traffic channels each one runs. Most run two.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Alternatives to aggregator-style Amazon management: Flapen operators unpacking a supplier carton at the QC bench
Working with Agencies

Alternatives to aggregator-style Amazon management

Weigh three alternatives, a flat-fee agency, a fractional operator, or a specialist stack, and score each on brands per operator. Flapen sits near 1.4.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Affordable Amazon FBA consulting for startups: Flapen operators unpacking a supplier carton at the QC bench
Working with Agencies

Affordable Amazon FBA consulting for startups

Budget total launch capital before any consultant. One product needs $8,000 to $15,000, five need $25,000 to $50,000, and management starts at $800 a month.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Who to hire to manage Amazon ads and listings: three Flapen operators in a weekly review over printed charts
Working with Agencies

Who to hire to manage Amazon ads and listings

Hire one team for ads and listings, since the bid and the page together set the cost per acquired customer. Score candidates on research depth, then the shape.
Joel Turcotte Gaucher

Joel Turcotte Gaucher