Export campaigns and negatives, gather layered creative files, list open cases, and confirm you hold Seller Central before notice, then overlap two weeks.
Joel Turcotte Gaucher
Working with Agencies
Best agencies for Amazon store design
Judge a store designer on conversion data from stores it built, not screenshots. A Brand Store serves three traffic sources, so size them before you spend.
Joel Turcotte Gaucher
Working with Agencies
Amazon FBA agency for beginners
Beginners should buy sourcing, creative, and listing setup, then validate with 200 units and $5,000 to $10,000 before paying $800 a month for management.
Joel Turcotte Gaucher
Working with Agencies
Amazon Brand Registry support expectations
Expect the agency to run enrollment, IP complaints, appeals, A+ content, Brand Store, and Vine inside your account. The trademark and owner role stay yours.
Joel Turcotte Gaucher
Working with Agencies
Amazon attribution setup help who offers it
An agency running off-channel traffic should set up Attribution as standard. If it does not offer it, two of the five traffic channels are probably missing.
Joel Turcotte Gaucher
Working with Agencies
Amazon agency vs freelancer pros and cons
Hire a freelancer when you know the one broken thing. Hire an agency when you need diagnosis, coverage, and an accountable team at 1.4 brands per operator.
Joel Turcotte Gaucher
Working with Agencies
Amazon agency transition timeline and risks
Plan six to eight weeks, two of overlap, two of audit, two to four of recovery. Watch for a stockout, lost campaign learning, and both teams changing things.
Joel Turcotte Gaucher
Working with Agencies
Amazon agency red flags to watch out for
Ask for kill criteria first. An agency that cannot say when it would stop spend shows the other eight flags, from one ACoS target to 10 brands per manager.
Joel Turcotte Gaucher
Working with Agencies
Amazon account management contract pitfalls
Six clauses cost real money, minimum term, account access, ownership of work, auto-renewal, exit handover, and non-competes. Read all six before the pricing.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to flat retainer for Amazon PPC
Three alternatives, percentage of ad spend, percentage of revenue, and reduced base plus bonus. Only the bonus model works below $50,000 a month in profit.
