Name the blocker first, since five problems hide behind this search. A rejected enrollment needs a meticulous operator, a hijacker needs enforcement every week.
Joel Turcotte Gaucher
Working with Agencies
Who manages Amazon images A Plus content and video
Put images, A Plus, and video under one creative team briefed by whoever owns conversion rate, and build the brief from 90 plus data points, never from taste.
Joel Turcotte Gaucher
Working with Agencies
Who handles Amazon catalog cleanup and variation issues
Give catalog cleanup to whoever owns the product data, not the ads. Fix variations at the parent, keep one source of truth, and approve any relist in writing.
Joel Turcotte Gaucher
Working with Agencies
White hat Amazon review strategy services
Only three compliant review sources exist, Vine, the built-in request, and a product that earns them. Compare providers on which they run and who does the work.
Joel Turcotte Gaucher
Working with Agencies
White-glove Amazon catalog management for brands
Pay for white-glove catalog management when errors cost more than the fee. Price it against revenue at risk and expect a flat $800 to $2,400 monthly tier.
Joel Turcotte Gaucher
Working with Agencies
What to use to fix suppressed listings on Amazon
Start in Manage Inventory, where most suppressions clear in an hour, pause ads on the ASIN the same day, and pay for help only when an ASIN suppresses twice.
Joel Turcotte Gaucher
Working with Agencies
What service to use for Amazon reimbursement and chargeback claims
Use a contingency recovery specialist for claims and keep your agency on prevention. Pay only on money recovered and grant scoped access, never a login.
Joel Turcotte Gaucher
Working with Agencies
What does an Amazon brand manager do
A brand manager reads the numbers weekly, picks the constraint, ships the fix, and reports what moved, backed by 90 plus data points and priced per product.
Joel Turcotte Gaucher
Working with Agencies
Top mistakes when hiring Amazon brand managers
Avoid five hiring mistakes, buying on a pitch, skipping the brands-per-manager question, signing annually, paying a percent of ad spend, and ignoring sourcing.
Joel Turcotte Gaucher
Working with Agencies
Recommended services to win Buy Box consistently
No service sells Buy Box share. Hire for the four inputs that win it, seller health, price, fulfillment speed, and stock in that order, then write a stop rule.
